Intercom, Inc.

DECEMBER 21, 2021

It’s been another year of substantial change and mounting pressures for many support teams, with ever-rising inbound support queries, more businesses moving online, global supply chain issues , and pandemic-related budget cuts. Niamh O’Connor , Brand Editor. Revealing our refreshed brand: How (and why) we’ve updated our look.

Customer Communications 196

Customer Communications User Testing Research Software Technical Review 196

Usersnap

FEBRUARY 14, 2023

The marketing strategy for product-led growth is more inbound and you let the product speak for itself. Product-led go-to-market SaaS strategies typically offer free trials or demos so users can test the software and determine if they want to buy the product. Here’s a micro survey example by Usersnap.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

MAY 5, 2022

Unlike traditional marketing which focuses on reaching as many members of your (target) customer base, micromarketing focuses on reaching only a targeted group. For example, when launching a new product/feature, micromarketing campaigns can be used to test how the market receives it. Micromarketing vs niche marketing.

Research Software 98

Research Software User Testing Customer Experience Data Visualization 98

Userpilot

AUGUST 29, 2022

In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? Real-world examples to inspire you. Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience.

Research Software 98

Research Software Engineering User Testing Marketing 98

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 142

Education Marketing Weak Development Team Advertising 142

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. TL;DR Brand activation involves building awareness for a company through engaging interactions with potential customers. What is brand activation?

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Mixpanel

JANUARY 12, 2023

It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product. You wouldn’t build a product without doing customer research and validating your idea. For example, I recently worked on a blog conversion project.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Intercom, Inc.

SEPTEMBER 21, 2022

“With a messenger, you can gather crucial qualifying information to build rich customer profiles, target different content to different types of customers, and customize the messenger to suit your brand”. Smartly.io, for example, was able to achieve an impressive 97% CSAT score.

Research Software 118

Research Software User Testing Customer Experience Vision 118

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

I Wonder The Value

JANUARY 4, 2017

What is marketing? Others may say lead-generation or branding. To understand those categories helps you to understand right marketing resources. Meaning This category is more used for specific marketing channels or workloads to execute it. It often covers both marketing goal management and channel execution.

Marketing 40

Marketing Inbound Advertising B2B 40

Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Product marketing OKRs vs KPIs.

Onboarding KPIs 105

Onboarding KPIs Product Marketing Marketing Data Visualization 105

Userpilot

JULY 2, 2022

SaaS reverse trial is relatively a new concept, although some famous brands have been implementing it for a while. For product-driven companies, there are typically two options for acquiring paid users: offer free trials or create a freemium version. Although the concept is new, this business model is not entirely brand-new.

Analytic Tools 111

Analytic Tools User Testing Customer Experience Data Visualization 111

Amplitude

AUGUST 7, 2020

For example, let’s say you had a cohort of people who enabled push notifications during their first session. You might find that those who create an avatar are more likely to use additional features, for example, or that your cohort doesn’t upgrade their subscription at the same level as the rest of your users.

Reporting Tools 52

Reporting Tools Data Visualization Customer Experience User Testing 52

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. Nico: Correct.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Pragmatic Marketing

MAY 23, 2017

CEOs manage down; product managers influence across and up. Any power or influence product managers exert is based on their product, market or business expertise. The second misconception is that “CEO of the product” describes the reality of the product management function at most companies today.

Product Research 70

Product Research Product Management Product Manager Research Software 70

Userpilot

AUGUST 14, 2023

Activation: Users realize the value of your product ( Aha! Referral: Loyal users become brand advocates. Revenue: Users invest more in your product (expansion revenue) by upgrading and purchasing add-ons. How to build a growth marketing strategy? Here are the steps to build a successful growth marketing strategy.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

Userpilot

FEBRUARY 4, 2022

This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. Prospecting is the first step in the sales process since you can’t start generating leads if you don’t know what your target market looks like yet.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

AUGUST 23, 2023

It’s a lot easier to make good decisions when you understand the needs of your existing customers, understand how most satisfied customers use your product, and go into all business processes with the goal of making it easier to use the product. Competitive advantage. What are value chain management and mapping?

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Userpilot

JULY 23, 2023

You should consider the industry, company size, duration, and budget while structuring your marketing teams. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. Let’s look at them in detail.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

JULY 22, 2023

You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work. This is why product positioning and brand messaging are so important as they’re able to appeal to a customer’s decision-makers in the most relevant way possible.

Feedback Software 95

Feedback Software User Testing Strategy Onboarding KPIs 95

Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Intercom, Inc.

APRIL 4, 2019

So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? This is episode four of Scale , a brand new podcast series on moving from startup to scale up. To find out, we sat down with Jeanne de Witte , Head of North America Revenue & Growth at Stripe.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. User persona example.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Userpilot

JULY 12, 2021

SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking. Userpilot secondary onboarding example – Postfity.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Intercom, Inc.

OCTOBER 29, 2020

There’s a lot of similarities between that and the Slack founding story, for example, where the tool within the tool turns out to be the thing that was needed by absolutely everybody. We were working out of a coffee shop at the time, witnessing a barista grow an entire global brand, one relationship at a time, to a ludicrous degree.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Intercom, Inc.

JANUARY 31, 2019

Geoffrey Keating: Let’s take a hypothetical example: say you’re launching a brand new product tomorrow. I’m curious how that went and how you were able to develop some consistency there, because marketing typically is we’re speaking to the masses. April Dunford on the symptoms of weak positioning.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Userpilot

FEBRUARY 25, 2021

SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important. SaaS Marketing Strategies for Growth in 2021. Content Marketing. SEO for SaaS Marketing. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. in revenue in 2020.

Research Software 90

Research Software User Testing Outbound Marketing 90

Intercom, Inc.

MARCH 29, 2022

And that’s exactly why you’re here today; to explore, to be inspired and discover those new ways to create deeper relationships that grow loyalty, brand experiences that grow value, and customer insights that grow the business. A good example of this is something like Superhuman, the next-generation email tool.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Business of Software Conference

NOVEMBER 19, 2019

All of their data would run through our technology because at the other end of that there are brands and businesses that really wanted to understand what was happening on social media; what was happening around their brand, their industry, their market. We also drove a huge amount of inbound. This is a B2B product.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Userpilot

MAY 19, 2021

Knowing your users’ JTBD and your product’s competitive edge is the first step to creating highly persuasive marketing assets. Determine Your Saas Marketing Goals. What do you want your marketing efforts to achieve for your company? Do you want to: raise brand awareness? SaaS Inbound Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

FEBRUARY 28, 2019

Product-led growth generally is a good fit for companies that have a freemium option or a free trial. In a sales-led model, a salesperson needs to pitch the product. You’re probably familiar with product-market fit (determining the group of people who will become your customers). They’re created by inbound demand.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137

Intercom, Inc.

MARCH 29, 2018

Eric Siu has helped some of the biggest brands in tech accomplish one all-important task: grow their revenue. Eric is the CEO of digital marketing agency Single Grain. The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. That’s one example.

Webinar 192

Webinar Inbound Download User Testing 192