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Connect and conquer ? build your brand by staging events

Intercom, Inc.

Product positioning, knowledge and brand awareness are your first ports of call in the early days. Meet them in a quality coffee or tea shop near the conference that’s on-brand for your company, has a generous amount of space and has good Wi-Fi. These moments define how people think of you and your company. Don’t do this.

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53 Questions Developers Should Ask Innovators

TechEmpower - Product Management

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. What are your key Startup Metrics ? Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? What are some examples of similar brands?

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How To Group Your Competitors?

The Product Coalition

They can be brands or specific products. We need to start with the basics. You identified a list of competitors. But what to do with them… Continue reading on ProductCoalition.com ».

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Product Managers Should Build A Team Brand

The Product Coalition

Brand’ is a pretty hot buzzword. Hiring teams want to make sure their culture brand is strong. Apple and Google et al constantly compete to top Forbes’ World’s Most Valuable Brands list. The title Chief Brand Officer has become popular lately (if someone could explain that one to me, please reach out).

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Peter Thiel's Anti-Lean Manifesto

Sachin Rekhi

The Lean Startup methodology, first described in 2008 by Eric Ries, has taken the startup world by storm. His 2011 book, The Lean Startup , has become a New York Times best seller, selling millions of copies to aspirational entrepreneurs. Origin of Lean Thinking. Thiel starts by sharing the origin story of lean thinking.

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Sleeping Giants – Nandini Jammi on The Product Experience [Rebroadcast]

Mind the Product

Since this episode first aired, Nandini has stepped down from Sleeping Giants and has also launched Check My Ads , a brand safety consultancy. Brand reputation. So right now, the way that this system is built is designed by default to benefit these hate groups and organisations. Moral ethics. Quote of the Episode. Related Links.

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Announcing a brand new approach to our product management course (next batch starts Sep)

NextBigWhat

Doesn’t matter whether you are launching a startup or launching a new product in your company, evaluating ideas needs a certain framework and the course will help you ask the right questions to ask. ” Group Mentorship session with the instructor every alternate week. Idea evaluation / assessment. Program Fee. 75,000 (+tax).