Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. This is a branding and messaging issue. We have to tell the product and brand story effectively. Sarah also speaks on topics for humanizing your brand. 2:14] What is brand storytelling? Brand storytelling educates, entertains, and inspires your audience.

Branding 256

Branding Data Visualization Magazine Customer Feedback 256

Alchemer Mobile

JULY 22, 2021

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC). How to measure product adoption.

Onboarding KPIs 246

Onboarding KPIs User Testing Feedback Software Customer Feedback 246

Lenny Rachitsky

NOVEMBER 19, 2024

Below, Hilary Gridley , director of product management at WHOOP, shares strategies she’s learned to leverage the latest AI tools to not just become a better manager but to level up her entire team. If you don’t know what makes writing good, it’s tough to teach a model how to evaluate or generate quality writing.

User Testing 129

User Testing Customer Feedback Feedback Software Reporting Tools 129

Lenny Rachitsky

FEBRUARY 25, 2025

Below, you’ll find what I believe is the most actionable, specific, and straightforward framework for crafting a strategy, for both your product and your company. As Chandra shares below, his framework sits on top of the best strategy wisdom out there (e.g. What exactly is product strategy?

Strategy 120

Strategy Technical Review Product Strategy Product Research 120

Alchemer Mobile

AUGUST 24, 2021

To help you navigate the landscape of mobile app marketing, here is our starting lineup of seven app marketing strategies that are proven to be effective. Engagement: This can only be defined within the context of the individual app and its mobile marketing strategy. mobile app marketing is a must. Keep iterating.

Analytic Tools 290

Analytic Tools Feedback Software Marketing Strategy 290

Roman Pichler

SEPTEMBER 2, 2024

Listen to the audio version of this article: [link] Product Strategy Discovery Explained What is product strategy discovery? More precisely, it is the process of developing a product strategy whose implementation will likely create the desired value and impact. Instead, strategy discovery focuses on the problem space.

Product Research 237

Product Research Product Strategy Strategy Research Software 237

Userpilot

OCTOBER 28, 2024

Let’s explore nine market-proven user onboarding strategies that transform curious first-timers into loyal advocates who stick around long-term. Learn how to use and read paths. Adopt an omnichannel customer engagement strategy Remember the last time you tried reaching out to a company, and they only had email support?

User Testing 105

User Testing Customer Feedback Customer Experience Onboarding KPIs 105

Product Innovation Educators

AUGUST 1, 2022

How product managers can empower teams to create a winning product strategy. We hear a lot about strategy and that product managers need to create a product strategy. In practice, what does that mean and how does a product strategy help you be more successful? 2:31] What is strategy?

Product Strategy 279

Product Strategy Strategy Onboarding KPIs User Testing 279

Product Innovation Educators

FEBRUARY 24, 2025

Today we’ll learn how to overcome some of those challenges from a product leader with experience at Target, McDonalds, eBay, and Meta, and now as Founder and CEO of Taelor. A Fresh Perspective on Product Development Anya challenged common assumptions about product development strategy.

User Testing 179

User Testing Research Software Feedback Software Customer Communications 179

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Then show the importance of targeting your customers with mobile surveys, and provide tips on how to effectively use them to drive mobile customer engagement and feedback. Retarget based on shifts in sentiment.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Userpilot

OCTOBER 19, 2024

In this article, we explore the concept of customer satisfaction – how to measure it, why it is important for your business, and how you can improve customer satisfaction levels. Customer satisfaction (CSAT) is a measure of how well a company’s product, service, and overall experience meet customer expectations.

Customer Satisfaction 111

Customer Satisfaction Customer Experience User Testing Feedback Software 111

Product Innovation Educators

MARCH 20, 2023

How product managers can give their products momentum to get across the finish line Identifying the strategies that accelerate innovation starts with the question: “What do the world’s best innovation teams do differently?” a Chicago-based innovation strategy firm. The six strategies: [4:46] Question the question.

Strategy 272

Strategy Research Software Feedback Software Customer Feedback 272

Alchemer Mobile

AUGUST 27, 2020

It is not whether you make mistakes (spoiler alert, you will), but how you learn from them that matters. Learning how to pivot quickly and adjust roadmaps is one of the most important skills a mobile PM can have. But remember, the vocal minority makes up roughly one percent of the average brand’s customer base.

User Testing 246

User Testing Product Research Feedback Software Research Software 246

Product Talk

DECEMBER 7, 2022

Whether you are brand new to conducting customer interviews or have conducted hundreds of customer interviews, this guide will cover everything you need to know including: What are customer interviews? Further reading: Ask Teresa: How Do You Select Customers for Customer Interviews? How do you find customers to interview every week?

User Testing 298

User Testing Reporting Tools Customer Experience User Friction 298

Product Innovation Educators

FEBRUARY 17, 2025

Along the way we’ll explore how the role varies across different organizations and discuss the critical skill of defining and managing the boundaries of that product management role. Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses.

Reporting Tools 179

Reporting Tools Feedback Software Customer Feedback Technical Review 179

Alchemer Mobile

NOVEMBER 21, 2022

Gathering and implementing mobile customer feedback is the best way to truly understand how you can improve your mobile experience, but approaching your feedback strategy can be tougher than it seems. How to gather mobile app feedback . How to gather mobile app feedback. Tips to get better in-app feedback. Love Dialog.

Customer Feedback 244

Customer Feedback User Testing Feedback Software Product Research 244

UX Planet

APRIL 17, 2025

Well dive into real-world case studies from Blikket, showcasing significant upticks in conversion rates and revenue, underscoring how enhancing UX naturally strengthens CRO efforts. Lets explore how integrating UX with CRO could be a game-changer for your business. It sets the tone for your brand and keeps visitors engaged.

UX 105

UX Customer Experience User Testing Customer Feedback 105

Alchemer Mobile

NOVEMBER 13, 2024

Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. They are also inclined to recommend the brand to others. To read more about this and how you can elevate your CX strategy in the future, download our Quick Guide to Transforming Your CX Strategy with Open Text Analysis!

Customer Satisfaction 238

Customer Satisfaction Product Research Data Visualization Customer Feedback 238

Product Innovation Educators

APRIL 10, 2023

He has a Masters of Product Design and Development from Northwestern University and teaches Innovation Strategy internationally. My client’s brand attributes were more around wholesomeness, fun, and casualness. We asked consumers, “Which brand do you want to solve this?” ” and consumers said yes.

User Testing 247

User Testing Product Research Healthcare Artificial Inteligence 247

Alchemer Mobile

JUNE 8, 2022

When brands listen to and act on the voice of the customer (often referred to as “VoC”), it can completely revolutionize the way their business operates. How companies use VoC data . How to create a better VoC program . DOWNLOAD THE GUIDE TO ACCESS VOC TEMPLATES AND LEARN HOW TO CREATE YOUR OWN VOC PROGRAM. What is VoC.

Data Visualization 241

Data Visualization Customer Experience Customer Feedback Download 241

Userpilot

SEPTEMBER 30, 2024

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. It includes what you say, how you say it, and how you ensure your communication succeeds.

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

The Product Guy

FEBRUARY 26, 2025

In our latest Patreon-exclusive article , part of the Roadmap to Mastery Collection , we explore: Why trust is now a product featurenot just a brand value. Actionable strategies to integrate trust into your product strategy. The biggest threats to customer trust in 2025and how to avoid them. Whats Inside the Full Article?

Differentiation 150

Differentiation Roadmap Technical Review Article 150

Mind the Product

AUGUST 19, 2021

A referral program is a product-driven go-to-market strategy utilized widely by brands across industries, to motivate existing customers to recommend the brand and its products to their family and friends. Referral has two-sided dynamics.

Reference 195

Reference Branding Strategy Marketing 195

Intercom, Inc.

JUNE 22, 2020

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. . Convert users from a free trial.

Feedback Software 235

Feedback Software Messaging User Testing Customer Experience 235

Alchemer Mobile

AUGUST 26, 2021

It allows you to have insight into the overall customer experience and larger brand perception. This survey revealed differences in customer sentiment depending on app/brand and insight into purchaser behavior. Some of their survey questions included: How likely is it that you would recommend us to a friend or colleague?

Feedback Software 246

Feedback Software User Testing Customer Feedback Product Research 246

Alchemer Mobile

SEPTEMBER 22, 2021

Get your cup of coffee ready and watch the full recording from our live panel discussion with product professionals from leading brands like Auth0, Mailchimp, SAP Concur, and productLivity. Here are some of the questions we cover: How did you get to where you are today? What strategies do you use to prioritize your product roadmap ?

Customer Feedback 235

Customer Feedback Data Visualization Product Management Product Manager 235

Alchemer Mobile

MAY 7, 2025

Heres how to take insights from customer feedback and turn them into results. If you can show how a better pickup experience increased return visits or how fixing inventory visibility boosted conversion, youll have the data to back every CX investment. But this system only works if you take action on the feedback collected.

Feedback Software 130

Feedback Software User Testing Customer Feedback Data Visualization 130

UX Planet

MARCH 29, 2025

Written by MaryMoore If youre new to UX design and havent considered strategy yet, now is the time to start. Youre probably thinking, Ill figure it out as I go along, or, Do I really need a strategy? What Exactly is UX Strategy? It focuses on execution: how to bring these elements tolife. Heres the thingyoudo.

Feedback Software 66

Feedback Software UX Weak Development Team Research Software 66

Roman Pichler

SEPTEMBER 2, 2020

I’ll never forget the day when I suggested to the product manager of a brand-new healthcare product to prioritise its features. ” Prioritisation requires deciding how important an item is. Additionally, you should be confident that your strategy is correct, and you should have data to support your view.

Healthcare 77

Healthcare Roadmap Product Strategy Strategy 77

Alchemer Mobile

FEBRUARY 10, 2022

While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. Advanced mobile app marketing strategies to improve ASO. Make use of this and test new strategies. App store optimization goals. Description.

Feedback Software 246

Feedback Software User Testing Marketing Strategy 246

Alchemer Mobile

NOVEMBER 9, 2022

Rather than simply responding to the top challenges, we want to share tips on how to approach them all. Speaking up might spur a conversation around how to adjust your role to better fit your needs, or better yet, to bring in another team member to share your workload. I don’t have enough time in my day. My team is too small.

User Testing 246

User Testing Feedback Software Technical Review Product Management 246

Lenny Rachitsky

JUNE 10, 2025

I’m excited to keep collaborating with him to help us all learn how to go from hype to reality. They allow you to maintain branding and consistent styling without having to manually clean up each prototype to look like your product. Maintain the Airbnb branding. Let’s get into it. ” Let’s get started!

Customer Experience 89

Customer Experience Feedback Software Product Research User Testing 89

Userpilot

MARCH 30, 2025

This stark statistic underscores a simple truth: a solid mobile app engagement strategy is essential for your app’s success. 4 Key steps to building a successful mobile app engagement strategy Building a successful user engagement strategy requires an in-depth understanding of your users and their goals with your product.

Analytic Tools 65

Analytic Tools Feedback Software Download Onboarding KPIs 65

Product Innovation Educators

OCTOBER 19, 2020

That is, if you know the attributes of a great name, how to avoid naming mistakes, how to use a creative brief, and how to effectively brainstorm. Those topics and more are in a new book titled Hello, My Name Is Awesome: How to Create Brand Names That Stick. 2:59] What are the SMILE elements of a good name?

Naming 307

Naming Branding Customer Experience Consulting 307

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Causes : A lack of understanding of users and their needs, lack of empowerment of the person in charge of the product, inappropriate growth strategy.

Vision 345

Vision User Testing Product Research Research Software 345