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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

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How information architecture define your brand positioning?

UX Planet

Brand positioning: it reinforces its positioning as a a brand that helps customers achieve their desired aesthetic and functionality in every area of their room. While users could still managed to find movies with this IA, Netflix introduced an even better architecture. How information architecture define your brand positioning?

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Revolutionizing Design with AI-Powered Design Systems

UX Planet

Exploring How AI Will Revolutionize Design System Creation, Maintenance, and Usage Design systems are an important part of every product app or website. Apart from the use and growth of design systems, the revolution of AI technology is here, and it will affect many places in our design process. But how will it be affected?

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How We Create Design Systems and Why They Are Valuable

UX Studio: Product Management

To achieve this, they have to produce a design system where they can maintain different appearances and consistency in functionality and behavior. At UX studio, we are aware of the importance of design systems. Why to Build a Design System Having a design system helps to ensure consistency. What is a Design System?

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How to Build a Brand on Amazon

The Product Coalition

Photo by ANIRUDH on Unsplash Amazon owns over 80 different private label brands. Establishing an Amazon brand has multiple advantages over selling other people’s products. If you find someone who is familiar with Amazon’s systems, you might save yourself some time. You cannot submit this without being a brand owner.

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How “My First Sony” Created True Brand Loyalty

The Product Coalition

Not so long ago, on a trip down memory lane, I was reminded about a nifty little tape player and recorder machine, that ruled the late 80s and early 90s, and impacted my electronic device brand preference, becoming a young adolescent! My brand loyalty would not have been so strong if it had not been for the introduction to “My First Sony”.

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Governing Your Design System: The Continuous Challenge

UX Studio: Product Management

A typical scenario is that products grow in complexity, expand into product families with shared UI needs, or appear across multiple platforms with a demand for consistent brand recognition. This growing complexity often gives rise to the need for a design system, driven by the necessity for consistency and a more streamlined workflow.