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PM Branding: Building Your Personal Brand as a Product Manager

The Product Guy

As product managers, we often focus on the development and success of the products we bring to market. But there’s another product that deserves just as much attention— you. Why Your PM Brand Matters Your personal brand as a product manager is essentially how others perceive your skills, expertise, and leadership.

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Tackling the Challenges of Personal Branding for Product Managers

The Product Guy

In the first part of this series, we explored the importance of personal branding for product managers and discussed practical strategies to build and strengthen your PM brand. However, the journey to developing a robust personal brand is not without its challenges. Common Challenges & Controversies 1.

Branding 150
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How Product Managers Can Build Great Personal Brands

The Product Guy

Effective product managers and leaders know that it’s worth investing in their personal brands. I’ll provide lessons from working with more than 200 product managers on refining their articles, interviews, and insights to reach key audiences. Sharing experiences with the larger Product community.

Branding 342
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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

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Building Product to Enhance Customer Support: The Key to Customer Retention in an E-commerce Business

Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket

If you were to ask an E-commerce Product Manager what they would do to increase retention, they might suggest improving engagement by personalization/gamification, or by introducing loyalty programs. In this webinar, Bhavana Angadi, Senior Product Manager at Hopscotch, will teach you: The right ways to communicate with your customer.

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UK hiring managers reveal the realities of hiring product managers

Mind the Product

Sarah, a seasoned Product Manager based in London, was laid off in January 2024. She had 5 years of experience in the industry, and had worked for a couple of well known brands, so was confident in landing a few interviews at least.

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418: Telling the product and brand story – with Sarah Panus

Product Innovation Educators

Insights on brand storytelling for product managers. This is a branding and messaging issue. We have to tell the product and brand story effectively. Sarah also speaks on topics for humanizing your brand. Summary of some concepts discussed for product managers. [2:14]

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How Much is that Feature in the Window?

Speaker: Nils Davis, Principal, NPD Associates

Every audience has their own needs and expectations that you are working to fulfill, and as a product manager, it is up to you to manage these many moving parts. A conversation about creating value is going to vary based on whether or not you’re asking someone to buy your product, or fund it.