Case Study: Launching PayMe from HSBC
Mind the Product
APRIL 16, 2020
Before moving to super app Gojek to lead its efforts on mass financial inclusion, Adam Darcy developed PayMe, a product that has helped to transform the way young people in Hong Kong think about HSBC. The pitch went well and I was assigned a budget plus a single resource in a graduate named Venus (aka ‘the navigator’).
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