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Case Study: Launching PayMe from HSBC

Mind the Product

Before moving to super app Gojek to lead its efforts on mass financial inclusion, Adam Darcy developed PayMe, a product that has helped to transform the way young people in Hong Kong think about HSBC. The pitch went well and I was assigned a budget plus a single resource in a graduate named Venus (aka ‘the navigator’).

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How Uniregistry Used Smoke Testing in Product Validation: A Case Study

Mind the Product

This case study describes a part of a larger product discovery project that I led as a product manager at Uniregistry , a platform that enables easy buying and management of domains and complementary products (online presence, business apps). Core team: Product Manager, Product Designer, and a Full-stack Developer (click to enlarge).

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How Bloom & Wild made customer experience more thoughtful: A Case Study

Mind the Product

We often run competitions and giveaways for our customers and so have a page that we use to collect names, addresses and permission to contact. The post How Bloom & Wild made customer experience more thoughtful: A Case Study appeared first on Mind the Product. All this information is then saved into our database.

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Taking Continuous Discovery to the Next Level at SEEK [Case Study]

Product Talk

Today, I want to share a case study with you about one of those bright spot teams. Most of all, I’m confident that this team built habits and developed mindsets that will serve them over their lifetime as a team and over the lifetime of their individual careers, and that feels great. That’s what I like to see.

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A Practical Guide for Product Strategy From Almundo: A Case Study:

Mind the Product

An article published by travel industry news outlet Skift commented: “More importantly, the Almundo acquisition will provide CVC with the ‘omnichannel’ sales platform the company has been developing for years. The post A Practical Guide for Product Strategy From Almundo: A Case Study: appeared first on Mind the Product.

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How to Simplify Your Value Proposition: A Case Study

Mind the Product

Here we look at a case study of a flash sale platform in the UK called Wriggle ( [link] ) that shows us that simplifying value propositions is an ongoing process that’s key to growth. In London, the office lunch market is cornered by chain stores with names like Pod and EAT serving packaged sandwiches and salads. About Wriggle.

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How to Attract Newbies to The Sophisticated Investment World. A UI/UX Case Study

The Product Coalition

This case study is helpful for: Product managers and marketers of large companies?—?as The product got a name?—?Fintarget, BCS had its own development team but it lacked MVP UI/UX design expertise required for launching. We got used to developing the entire product?—?including months instead of the predicted 3.

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