Mind the Product

APRIL 29, 2021

We know that people enjoy product case studies and like learning about what other teams have been through, but it can be hard to find people willing to share. Read more » The post Mind the Product: Surviving 2020 appeared first on Mind the Product. But the truth is, [.]

Framework 195

Framework Product Research Article Product launches 195

Gainsight

MARCH 18, 2021

In fact, in my experience, a close partnership between PMM and CS throughout the product launch process is one of the secrets to a truly exceptional product launch. The best launches never catch high-value customers or power users off guard. Product launches will inevitably introduce change.

Product launches 93

Product launches User Testing Customer Experience Customer Feedback 93

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Product Talk

MAY 3, 2023

When I sold my first course, I was planning to teach it using a flipped classroom model where I recorded videos of all of the instructional content and then used class time to apply the lesson to a case study. This wasn’t enough demand for me to do all of the video production work. Every day, products launch on Kickstarter.

User Testing 309

User Testing Product Research Testing Feedback Software 309

Centercode

JUNE 11, 2025

Learn about delta testing Resources By Type  Blog  Ebooks & Guides  Events & Webinars  Case Studies  Podcast  Community Featured Content The Definitive Guide to Delta Testing What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development?

User Testing 52

User Testing Customer Feedback Data Visualization Feedback Software 52

Product Innovation Educators

SEPTEMBER 2, 2024

Case Study: The Mechanical Pencil Example To illustrate the principles of value-based pricing and market research, let’s consider the example of a mechanical pencil. At first glance, it might seem challenging to differentiate or price such a common product. Consider your current pricing strategy.

User Testing 280

User Testing Product Research Market Research Research Software 280

Centercode

JUNE 24, 2025

Learn about delta testing Resources By Type  Blog  Ebooks & Guides  Events & Webinars  Case Studies  Podcast  Community Featured Content The Definitive Guide to Delta Testing What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development?

User Testing 52

User Testing Feedback Software Research Software Reporting Tools 52

Centercode

JUNE 27, 2025

Learn about delta testing Resources By Type  Blog  Ebooks & Guides  Events & Webinars  Case Studies  Podcast  Community Featured Content The Definitive Guide to Delta Testing What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development?

User Testing 52

User Testing Feedback Software Research Software Reporting Tools 52

Arkenea

APRIL 10, 2025

This guide covers everything you need to know about outsourced software product development services , from core definitions and benefits to a stepbystep process, pros and cons, realworld case studies, and future trends. Table of Contents What Is Outsourced Software Product Development?

Analytic Tools 52

Analytic Tools Research Software Reporting Tools Software Review 52

freshtrax

MAY 30, 2025

” The Bigger Picture: A Case Study in Cultural Commerce The Marukyu Koyamaen situation perfectly illustrates what we’re seeing across various product categories where country of origin signals quality or authenticity. It re-engineered its products, launched U.S.-specific

User Testing 97

User Testing Branding Naming Customer Experience 97

Mind the Product

MAY 11, 2018

As such, new product development within the traditional broadcasters has to be mindful to bring high quality, usable, and resilient products to market ahead of the competition. Ana delves into two case studies from her time at the BBC and Sky, demonstrating the challenges and opportunities she’s worked on in the broadcast industry.

Workshop 101

Workshop Naming Customer Experience Product launches 101

BrainMates

SEPTEMBER 18, 2019

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. 976-979 (2013) [link].

Product launches 49

Product launches User Testing Weak Development Team Product Research 49

Roy Madden

JANUARY 29, 2021

Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process. You write exceptionally well (including go-to-market materials and customer case studies).

Marketing 118

Marketing White Paper User Testing Customer Experience 118

ProductPlan

OCTOBER 20, 2022

After all that hard work building a product, no one wants to stumble at the finish line. But the big reveal is too often accompanied by chaos and frustration behind the scenes, especially with a complex product launch. But with an intentional, comprehensive approach, you can tame even the trickiest product launches.

Product launches 52

Product launches Customer Experience Product Research User Testing 52

Userpilot

AUGUST 1, 2024

Create a product launch plan The product launch plan is the most important part of any product marketing strategy. Known also as the go-to-market strategy , it provides an exhaustive plan for the internal and external aspects of the launch. Announce product launches in-app with Userpilot.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

freshtrax

MARCH 17, 2021

Utilizing online tools, localization agencies, or in person, conduct real interviews with real customers and to create local case studies. to ensure a successful product-market fit. Launched with a Virtual Press Conference. Here are a few tips when launching your virtual press conference. .

Reporting Tools 105

Reporting Tools Product Research Research Software User Testing 105

Userpilot

JULY 10, 2024

Highlight your product’s unique value and benefits in marketing campaigns using various tactics, like content marketing and product launches. Continuously improve your product marketing by gathering feedback , conducting A/B testing , and refining strategies based on results. Notion’s case studies.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

JUNE 3, 2022

In this era of product-led growth, product marketing can’t be ignored. SaaS companies are increasingly investing in product marketing to stand out in a competitive market with effective product launches , positioning, and improved product experiences. Then you should listen to this podcast.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Intercom, Inc.

DECEMBER 16, 2019

For example, if you decide to tell leads from your target accounts about a new product launch, you could have your sales reps write personalized notes or use a marketing automation tool with custom email fields. You might share an overview of your company, dive into specific solutions, or send a case study.

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Userpilot

JANUARY 3, 2023

Create case studies to social proof the success of existing customers. Creating case studies to showcase client success can make you more trustworthy. You can share your products’ successes through them. Potential customers are more likely to trust you by seeing your products’ benefits.

User Testing 98

User Testing Feedback Software Research Software Customer Experience 98

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years.

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Userpilot

OCTOBER 16, 2022

Create case studies with relatable problems that attract good-fit customers. Create case studies about your customers. Creating case studies brings customer intimacy benefits in many dimensions. You can host events such as product launch parties or trade shows to gather your customers together.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Mind the Product

DECEMBER 26, 2019

In this ProductTank Toronto talk, Richard Reiner , Executive Chairman at dfuse , takes us through various case studies and lessons learned from his experience building and marketing products in the cybersecurity space. His key points include: Creating a category at Assurent. Surviving in a maturing market at Enomaly.

User Testing 96

User Testing Customer Experience Marketing Research Software 96

Roy Madden

FEBRUARY 11, 2021

Case Study. Since we track market sectors, news about the latest funding rounds, and product launches, we have been able to identify new companies worth looking at through our Feedly Feeds. With the Business Event skill, Leo looks for mergers & acquisitions, new product launches, or fundraising events.

Research Software 75

Research Software Customer Experience Analytic Tools User Testing 75

Userpilot

NOVEMBER 20, 2022

It also keeps everyone informed of the product launches or marketing activities that are coming up. Marketing roadmaps alert team members about their functions and ensure each group works in sync to deliver the product marketing goals on schedule. SaaS product launch timeline and checklist.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Product Marketing 98

Mind the Product

OCTOBER 17, 2019

At our launch event we held three cooking sessions with six pairs of teachers and students. You can see our video case study of these sessions here. But the inspirational and kind-hearted people we spoke to more than made up for it. We learned so much during these sessions, what worked and what didn’t.

User Testing 119

User Testing Product Research Research Software Feedback Software 119

Mind the Product

JULY 26, 2022

Read more » The post Beyond Amazon.com: Amazon-as-a-Service appeared first on Mind the Product. Amazon recently announced a "Buy with Prime" option that will allow Amazon's prime members to purchase off Amazon's website in other participating online stores. How is Amazon able to offer such services externally?

Strategy 202

Strategy Product launches Customer Experience User Experience 202

Andrew Chen

FEBRUARY 6, 2024

I often joke that by the time there’s a case study about a new marketing tactic or channel, the advantage has already been arbitrage away, and probably no longer works. Examples of products with natural distribution Ideally the product and the distribution hypotheses happen at the same time, and reinforce each other.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Sachin Rekhi

OCTOBER 10, 2018

Instead of simply providing a tell-all about your product, the best marketing taps into the natural human tendency to want to learn and understand something that is not fully revealed. He shares a great case study at Square: a few years back, Square pioneered finger-based signatures in their cash register experience.

Data Visualization 87

Data Visualization Customer Experience Customer Feedback User Testing 87

The Product Coalition

FEBRUARY 1, 2016

While there is much collateral available on the strategy of new customer acquisition, implementing that strategy takes a concerted effort within the organization to ensure that new product launches are successful and the target growth rate is achieved. Determine if the product concept solves biggest problems that customers face.

Product Research 60

Product Research User Testing Customer Experience Customer Feedback 60

Userpilot

JUNE 25, 2023

Hired: How to Get a Product Management Job is a valuable resource for aspiring product managers navigating the job search process. Launch: The Roadmap to Product Management Success is a guide on how to carry out successful product launches. Best practices for product road mapping and prioritization.

Books 98

Books Analytic Tools Data Visualization Product Research 98

Userpilot

AUGUST 18, 2024

In her upcoming talk on October 8th, Maja Voje will present a case study and talk about the nuances of launching AI-first products. Whether you’re launching a new AI product or scaling an existing product with AI features, Maja Voje’s insights will come in handy.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

All About Product Management

MARCH 5, 2008

– What budget was spent on promoting the product via to launch compared to other product launches? Finally state that you would share and discuss your finding with your colleagues via case-study on the departmental blog and/or team meeting, thus functioning around CMMI level 2 to 3.

Software Review 48

Software Review Product Manager Product Management Management 48

Userpilot

JANUARY 18, 2021

To fix this problem, SaaS companies need to let users explore the core value of their product as soon as possible — without even having to sign up or use the product themselves. Instead of being demoralized by a blank screen, your users will then browse the case studies and start coming up with ideas for using the product.

Analytic Tools 97

Analytic Tools Feedback Software Customer Experience User Testing 97

Product Bookshelf

FEBRUARY 13, 2017

Product Management for Dummies has a lot of detail regarding product launches, which is a critical step in the process for B2C and B2B products. The final section of the book consists of “top ten” lists for product launches, roadmap types, and ways product managers fail.

Product Manager 81

Product Manager Product Management Management Management 81

Userpilot

OCTOBER 29, 2020

The more product-led the company, the more post-signup activities the product marketer will do. The pre-signup activities include planning product launches, writing product and feature pages, writing help docs, FAQs, sales/cs enablement assets, and creating bottom-of-the-funnel educational content.

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Userpilot

NOVEMBER 18, 2021

While in-app notifications are the most common, others like social media, emails, press releases, etc can also be great methods depending on the goal you hope to achieve with your feature/ product launch. New product launch release notes. This way each feature release is only going out to the right customer.

Feedback Software 97

Feedback Software Product Research User Testing Customer Experience 97