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Kevin Maney on designing your own category

Intercom, Inc.

In this era of ever-increasing digital disruption and innovation, category design can be the ultimate business strategy for brands wishing to stand out from the crowd. The book aims to help companies apply category design to open new markets and create new demand. and the Making of IBM , and The Two-Second Advantage.

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Free vs Paid Analytics Platforms: How to Choose One (+ Best Tools in Each Category)

Userpilot

In this article, we’ll present the advantages and disadvantages of paid analytics platforms versus their free version counterparts and the best tools for each category. For startups founded less than five years ago, Mixpanel offers the first year of their Growth plan for free. Which camp would you belong in?

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Stellar Product Strategies for Early-stage Startups

The Product Coalition

Here are 4 steps any startups can follow to create a great product strategy: 1. For that, map your product capabilities into 4 categories. Especially if it means filling slides with hypothetical futures. But not having one means shipping with no purpose. Building a Frankenstein product. Wasting precious resources. Open the game 2.

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How to successfully launch on Product Hunt (when it’s right for your startup)

Lenny Rachitsky

It’s free, available to everyone, and if you can pull off a great launch, Product Hunt can change your startup’s growth trajectory. However, the little-known truth is that of the thousands of startup founders who try their hand at Product Hunt each week, very few see any impact. One name kept coming up: Leo Bosuener.

Startups 119
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Lean Startup in Large Corporations: Navigating Between Innovation and Pragmatism

The Product Coalition

However, with the growing need for innovation and agility, many of these companies are looking at methodologies like Lean Startup to help them adapt and thrive in turbulent waters. In this scenario, trying to implement the Lean Startup methodology might be like suggesting that “shortcut” to the ocean liner.

Startups 126
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Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups

The Product Coalition

Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. I apply this lens to a startup that develops solutions in the health-tech market. Beyond “Cheaper, Faster, Better”?—?Vertical

Startups 130
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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. As the likes of Airbnb, Uber and Apple have found, creating an entirely new category can be a lucrative business.

Outbound 112