PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. Ideally, you will have directly assisted a product manager on one of your projects.

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PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

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Product Marketing Technical Review User Testing Marketing 78

Bain Public

DECEMBER 20, 2022

When it comes to not wasting opportunities and adding momentum to the product development , it's important to ask the tough question of "Do we have product-market fit?" A lot of companies have product market fit today, but as the market changes and the world evolves, they might not have it in the future.

User Testing 52

User Testing Product Marketing Marketing Wireless 52

Bain Public

MARCH 14, 2020

At Bain Public , we help build roadmaps and innovative products for early-stage companies. As a product management consultant, he acts as a coach and a mentor to his clients, providing them with frameworks that guide them toward making the best product decisions. If the answer is yes, you’re in the right place.

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Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. I think of demos as verbal product positioning. Luckily, I figured it out early on in my pre-sales career! Winning is fun!

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The Product Coalition

JUNE 18, 2023

Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well. The market, however, understood it differently.

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Naming User Testing Feedback Software Weak Development Team 130

Product Talk

JUNE 16, 2021

Who should you include in your product trio? Does a product trio exclude everyone else from discovery decisions? What about user researchers, data analysts, product marketing managers, and all your other favorite roles? How do you decide who should be part of the product trio that leads discovery? UX writers?

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Userpilot

APRIL 30, 2024

He is perhaps most recognized for his influential work as a consultant, writer, and speaker on product management, particularly within the realm of software and technology companies. Marty Cagan is the founder of the Silicon Valley Product Group (SVPG), a consultancy firm that helps companies build successful products.

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Analytic Tools Research Software Feedback Software Books 94

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

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Product Strategy Research Software Strategy User Testing 109

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

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Product Marketing User Testing Marketing Technical Review 52

Mind the Product

APRIL 6, 2018

For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving a thought to what they meant. Nor did I understand why some of the products I’d helped to create succeeded while others flopped. Well, not quite….

User Testing 108

User Testing Product Marketing Research Software Marketing 108

Intercom, Inc.

DECEMBER 13, 2018

As Workplace’s global head, Julien Codorniou has been spending the past few years exploring how to make his department align with Facebook’s mission while executing an entirely different business model that relies on companies promoting community within their workforce. That’s why they’re trying to turn the company into a community.

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Feedback Software Data Visualization Customer Experience Certifications 151

280 Group

AUGUST 26, 2022

. in our “Behind the Product” series, we highlight Product Management concepts used in the products and services in today’s market. . Both companies claim to be creating the most powerful rocket in history. It’s uncertain that a private company like SpaceX could rival NASA’s experience and funding.

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Reporting Tools Technical Review Systems Review Agile 156

Daniel Elizalde IoT Blog

FEBRUARY 5, 2019

My guest today is Dan Olsen, an expert Product consultant and author of The Lean Product Playbook. In this episode, Dan describes the concept of product/market-fit, and how companies large and small can apply this concept to create successful IoT products. I […].

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Product Marketing Marketing Consulting Leadership 48

Product Management Unpacked

JULY 16, 2020

MSPM, the first degree program to focus exclusively on building better product managers, struck ten “51331” commemorative coins and sent them to industry leaders who represent the best of what’s happening in our field in 2020. Steve Johnson Founder & CEO @ Under10 Consulting. Rich Mironov CEO @ Mironov Consulting.

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Product Research User Testing Research Software Product Management 182

PMLesson's Ace the PM Interview

MAY 12, 2020

Also an ex-Googler, ex-consultant, Berkeley Haas MBA and Cornell alum. In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. from talking to X, I learned Y”).

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Product Marketing User Testing Marketing Research Software 52

Userpilot

MAY 1, 2024

Lenny is a newsletter writer, podcast host, angel investor, and product consultant. He also hosts a job board for product professionals and has created a GPT-4 chatbot, Lennybot, that is programmed to answer questions from Lenny’s newsletter and podcast. How did Lenny Rachitsky get started in product management?

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Feedback Software Analytic Tools User Testing Customer Feedback 77

The Product Coalition

AUGUST 14, 2022

Theoretically you would think that a consulting business isn’t impacted by the time of the year, but I learned that that’s not true. Since I deal with strategic consulting , many companies reach out to me when they start to think about next year, which happens sometimes in H2. So What Can You Learn From Product Feedback?

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User Testing Feedback Software Product Research Customer Feedback 127

PMLesson's Ace the PM Interview

DECEMBER 13, 2021

Employees routinely say that the best places to work are some of the big tech companies. Few other industries provide their workers with the perks commonplace at companies like Google , Facebook , or Twitter. However, it's very challenging to get a full-time position at many of these companies. But, which should you choose?

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Technical Review Research Software Feedback Software Software Review 52

Userpilot

DECEMBER 18, 2022

This year’s Product Trends survey outlined 3 clear directions among our respondents: 1) Greater use of AI in products , both as the product’s core functionality and as a resource for PMs and PMMs. This in turn will give Product People more time for creative and strategic work.

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Data Visualization Analytic Tools Feedback Software Product Research 90

The Product Bistro

NOVEMBER 25, 2021

A local semiconductor equipment company was seeking a “Product Marketing Manager” for a newfangled super cool microscope to characterize photomasks, and someone they pursued wasn’t interested. Then the original recruiter that got me into product management reached out to me again.

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Product Management Product Manager Analytic Tools Data Visualization 195

Intercom, Inc.

SEPTEMBER 10, 2020

Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. . The framework consists of three elements: product-market fit, go-to-market fit, and growth and moat.

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Onboarding KPIs Customer Experience User Testing Data Visualization 226

Product Innovation Educators

JUNE 4, 2018

Done correctly, we have a proper product-market fit — a product that satisfies the needs of a specific market. Finding the correct product-market fit is the tricky part. The other is Dan Olsen, an entrepreneur, consultant, and Lean product expert. 7:38] How do you find your target customer?

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User Testing Product Marketing Reporting Tools Marketing 48

Userpilot

AUGUST 30, 2023

Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. Join us to learn from top experts and companies. Product marketing speaker. Let’s quickly go over what to expect.

Customer Experience 99

Customer Experience User Testing Customer Feedback Research Software 99

Intercom, Inc.

JANUARY 16, 2020

Miro has made the move from product to platform. In our discussion we unpack what this means for them as a company and for their customers. Like numerous users, I first became aware of Miro via a consultant and this channel has been really important to their growth story. A virtual whiteboard on steroids.

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Research Software Data Visualization User Testing Customer Experience 249

The Product Coalition

NOVEMBER 19, 2020

John graduated college last year and has been working as bioengineer at a respected company. Almost all PM jobs require 3+ years of experience building products. John learned that a handful of big companies have associate product management (APM) programs. How do these people get into product?

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Technical Review Product Management Product Manager Research Software 158

Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. It’s one of those things that gets talked about here and there, but the magnitude of that ripple effect may not be fully understood across the company.

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B2B Product Management Product Manager Magazine 130

Spice Catalyst

DECEMBER 2, 2021

In this episode, Troy Trewin interviews David Fradin, the President of Spice Catalyst based in Silicon Valley, USA, a worldwide product success management and product success marketing training, consulting, and assessment organization. In 2012, Spice…

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Consulting Product Marketing Marketing Product Management 78

Mind the Product

JANUARY 26, 2021

In this episode, sponsored by Pendo , listen to learn about: * Product Management in startups vs. big corporations. Finding product/market fit. Craft.io – Human Capital and Operating Metrics for Companies. Visit The Product Experience homepage for more information and more episodes! Using data and metrics.

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Startups Feedback Software Product Research Technical Review 128

The Product Coalition

MARCH 19, 2023

Level 1: Painting Within the Lines In my first official product role I joined Imperva, then still a relatively young company with ~100 employees, as the product manager of their database security product. The product was still young but already well-defined and deployed on customers’ networks.

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User Testing Framework B2B Document 143

Bain Public

JUNE 28, 2019

Has the product achieved product-market fit in that segment? Does it align with the personas the product team defined? The CEO has to define the market and make sure the sales team isn’t casting their nets too wide into the grey zones. Bottom line: the CEO needs to make the unsound markets explicit.

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User Testing B2B Product Marketing Marketing 40

Userpilot

JUNE 20, 2023

An exceptional user onboarding experience can make all the difference for your SaaS company's growth. 1 Product Rantz by Userpilot Product Rantz by Userpilot. Userpilot's Product Rantz is a new release from last week. Author: Emilia Korczynska is the Head of Marketing at Userpilot. But where do you begin?

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Onboarding KPIs Feedback Software Research Software Books 88

Mironov Consulting

MARCH 9, 2024

†† Here’s a scenario: You’re a product manager at an Enterprise software company and get a blizzard of incoming requests and demands and tickets and suggestions and ideas.    So our product focus in Q2/Q3 is on TTV (time to value) and highlighting a customer’s first big success.”

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User Testing Reporting Tools Customer Experience Technical Review 59

The Product Coalition

MARCH 2, 2022

When a company is first starting out, one of its main goals is to find the right product-market fit. Engagement used to be something that the company founders did?—?and You can start upping your engagement game with: A Customer Advisory Board A customer advisory board is an especially good idea for B2B product companies.

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User Testing Customer Feedback Customer Experience Research Software 137

Product Management University

JULY 31, 2023

The career paths for sales engineers (SEs) and solution consultants (SCs) are wide open due to the blend of business and technical skills, sales skills and positioning expertise required to succeed in this role. Are Sales Engineers and Solution Consultants the Same? Are Sales Engineers and Solution Consultants the Same?

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Feedback Software Consulting Engineering Technical Review 130

The Product Coalition

JULY 16, 2023

In recent years it seems that product management is all about execution and delivery. But you can’t really succeed this way, at least not the way your company needs you to. Photo by Kea Mowat on Unsplash When I moved into product management, almost 20 years ago, it used to be a very senior role.

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Strategy Product Management Product Manager Management 139

Alchemer Mobile

MAY 7, 2020

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. This saves companies valuable time and resources. Airship is actually the parent company for our #1 tool, Apptimize. Watch the full video here. Kin + Carta.

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Feedback Software Analytic Tools Reporting Tools Data Visualization 147