Mind the Product

APRIL 6, 2018

For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving a thought to what they meant. Nor did I understand why some of the products I’d helped to create succeeded while others flopped. Well, not quite….

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User Testing Product Marketing Research Software Marketing 111

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

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The Product Coalition

MARCH 12, 2023

Here are a few things to consider when you seek your next product leader. Photo by Mark Rabe on Unsplash When I started Infinify five years ago, I announced that I am offering product consulting services. But since the term ‘product consulting’ could mean very different things, I got a variety of leads with various needs.

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User Testing Product Research Consulting Leadership 107

Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. I think of demos as verbal product positioning. Luckily, I figured it out early on in my pre-sales career!

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PMLesson's Ace the PM Interview

MAY 12, 2020

Also an ex-Googler, ex-consultant, Berkeley Haas MBA and Cornell alum. In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. from talking to X, I learned Y”).

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Product Marketing User Testing Marketing Research Software 52

Daniel Elizalde IoT Blog

FEBRUARY 5, 2019

My guest today is Dan Olsen, an expert Product consultant and author of The Lean Product Playbook. In this episode, Dan describes the concept of product/market-fit, and how companies large and small can apply this concept to create successful IoT products. I […].

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The Product Coalition

JUNE 18, 2023

Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well. The market, however, understood it differently.

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Naming User Testing Feedback Software Weak Development Team 128

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

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Feedback Software Marketing User Testing Finance 162

Product Talk

JUNE 16, 2021

Who should you include in your product trio? Does a product trio exclude everyone else from discovery decisions? What about user researchers, data analysts, product marketing managers, and all your other favorite roles? How do you decide who should be part of the product trio that leads discovery? UX writers?

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PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. Ideally, you will have directly assisted a product manager on one of your projects.

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Consulting Technical Advisors Technical Review Analytic Tools 52

PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. Ideally, you will have directly assisted a product manager on one of your projects.

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Consulting Technical Advisors Technical Review Analytic Tools 52

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

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Product Strategy Research Software Strategy User Testing 107

Bain Public

MARCH 14, 2020

At Bain Public , we help build roadmaps and innovative products for early-stage companies. As a product management consultant, he acts as a coach and a mentor to his clients, providing them with frameworks that guide them toward making the best product decisions. If the answer is yes, you’re in the right place.

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Gainsight

SEPTEMBER 8, 2021

It helps that Sales and Marketing figured this out long ago. Who else can interpret strategy from Product, Marketing, and elsewhere into the CS team’s role? These other teams sometimes have the skills to be true thought partners and business consultants, taking that pressure off of CS leadership. Your VP of CS?

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Reporting Tools Data Visualization Marketing Analytic Tools 105

280 Group

AUGUST 26, 2022

in our “Behind the Product” series, we highlight Product Management concepts used in the products and services in today’s market. . Both companies claim to be creating the most powerful rocket in history. It’s uncertain that a private company like SpaceX could rival NASA’s experience and funding.

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Reporting Tools Technical Review Systems Review Agile 156

Product Innovation Educators

JUNE 4, 2018

Done correctly, we have a proper product-market fit — a product that satisfies the needs of a specific market. Finding the correct product-market fit is the tricky part. The other is Dan Olsen, an entrepreneur, consultant, and Lean product expert. 7:38] How do you find your target customer?

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User Testing Product Marketing Reporting Tools Marketing 48

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. She then headed up marketing & communications at Cover, an Android app that was acquired by Twitter.

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Userpilot

APRIL 30, 2024

He is perhaps most recognized for his influential work as a consultant, writer, and speaker on product management, particularly within the realm of software and technology companies. Marty Cagan is the founder of the Silicon Valley Product Group (SVPG), a consultancy firm that helps companies build successful products.

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Analytic Tools Research Software Feedback Software Books 105

Userpilot

DECEMBER 18, 2022

After the overnight success of Chat OpenAI, it’s no wonder predictions related to using AI and machine learning to increase our understanding of user behavior , greater automation of low-level tasks , and GPT-4 dominate Product Managers’ and Marketers’ projections for the upcoming year.

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Userpilot

MAY 1, 2024

Lenny is a newsletter writer, podcast host, angel investor, and product consultant. He also hosts a job board for product professionals and has created a GPT-4 chatbot, Lennybot, that is programmed to answer questions from Lenny’s newsletter and podcast. How did Lenny Rachitsky get started in product management?

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Feedback Software Analytic Tools User Testing Customer Feedback 102

Bain Public

JUNE 28, 2019

Avoid the Grey Zones - Define the Market. The most toxic relationships a B2B product manager can have are with sales and marketing. Marketing is always going to want you to build things your competition has. Has the product achieved product-market fit in that segment? We call it ‘featuritis’.

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Intercom, Inc.

DECEMBER 13, 2018

As Workplace’s global head, Julien Codorniou has been spending the past few years exploring how to make his department align with Facebook’s mission while executing an entirely different business model that relies on companies promoting community within their workforce. That’s why they’re trying to turn the company into a community.

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Product Management Unpacked

JULY 16, 2020

MSPM, the first degree program to focus exclusively on building better product managers, struck ten “51331” commemorative coins and sent them to industry leaders who represent the best of what’s happening in our field in 2020. Steve Johnson Founder & CEO @ Under10 Consulting. Rich Mironov CEO @ Mironov Consulting.

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Product Research User Testing Research Software Product Management 182

Intercom, Inc.

SEPTEMBER 10, 2020

Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. . The framework consists of three elements: product-market fit, go-to-market fit, and growth and moat.

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The Product Coalition

AUGUST 14, 2022

Theoretically you would think that a consulting business isn’t impacted by the time of the year, but I learned that that’s not true. Since I deal with strategic consulting , many companies reach out to me when they start to think about next year, which happens sometimes in H2. So What Can You Learn From Product Feedback?

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User Testing Feedback Software Product Research Customer Feedback 125

Bain Public

APRIL 28, 2020

As today’s uncertain market rapidly changes, remaining successful requires a more entrepreneurial product-orientation. Faced with breakneck business and product growth, roadmap decisions need to be non-bureaucratic, yet remain collaborative at the same time. Using Market Sensing and Knowledge Creation.

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User Testing Marketing Customer Feedback Product Research 52

The Product Bistro

NOVEMBER 25, 2021

A local semiconductor equipment company was seeking a “Product Marketing Manager” for a newfangled super cool microscope to characterize photomasks, and someone they pursued wasn’t interested. Then the original recruiter that got me into product management reached out to me again.

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Userpilot

AUGUST 30, 2023

Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. Join us to learn from top experts and companies. The event is for anyone responsible for driving growth for their product.

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Customer Experience User Testing Customer Feedback Research Software 105

Andrew Chen

JUNE 21, 2018

Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc. The buzz is created by the hard work that the entrepreneurs put in: Finding product/market fit, hiring a great core team, finding acquisition channels that scale.

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User Testing Branding Startups Customer Experience 102

Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. It’s one of those things that gets talked about here and there, but the magnitude of that ripple effect may not be fully understood across the company.

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PMLesson's Ace the PM Interview

DECEMBER 13, 2021

Employees routinely say that the best places to work are some of the big tech companies. Few other industries provide their workers with the perks commonplace at companies like Google , Facebook , or Twitter. However, it's very challenging to get a full-time position at many of these companies. But, which should you choose?

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Technical Review Research Software Feedback Software Software Review 52

Intercom, Inc.

JANUARY 16, 2020

Miro has made the move from product to platform. In our discussion we unpack what this means for them as a company and for their customers. Like numerous users, I first became aware of Miro via a consultant and this channel has been really important to their growth story. A virtual whiteboard on steroids.

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Research Software Data Visualization User Testing Customer Experience 249

Spice Catalyst

DECEMBER 2, 2021

In this episode, Troy Trewin interviews David Fradin, the President of Spice Catalyst based in Silicon Valley, USA, a worldwide product success management and product success marketing training, consulting, and assessment organization. In 2012, Spice…

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Userpilot

JUNE 20, 2023

An exceptional user onboarding experience can make all the difference for your SaaS company's growth. 1 Product Rantz by Userpilot Product Rantz by Userpilot. Userpilot's Product Rantz is a new release from last week. Author: Emilia Korczynska is the Head of Marketing at Userpilot. But where do you begin?

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Onboarding KPIs Feedback Software Research Software Books 98

The Product Coalition

MARCH 19, 2023

Level 1: Painting Within the Lines In my first official product role I joined Imperva, then still a relatively young company with ~100 employees, as the product manager of their database security product. The product was still young but already well-defined and deployed on customers’ networks.

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The Product Coalition

MARCH 2, 2022

When a company is first starting out, one of its main goals is to find the right product-market fit. Engagement used to be something that the company founders did?—?and You can start upping your engagement game with: A Customer Advisory Board A customer advisory board is an especially good idea for B2B product companies.

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User Testing Customer Feedback Customer Experience Research Software 135

The Product Coalition

NOVEMBER 19, 2020

John graduated college last year and has been working as bioengineer at a respected company. Almost all PM jobs require 3+ years of experience building products. John learned that a handful of big companies have associate product management (APM) programs. How do these people get into product?

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