Mironov Consulting

JANUARY 24, 2024

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.  OK, What’s A Company Strategy?   Did they have sufficient input?

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Johanna Rothman

APRIL 14, 2023

One of the themes that runs through the Successful Independent Consulting: Relationships That Focus on Mutual Benefit is: “Invite people to your newsletter.” Because those people gave you permission to market to them. Blogging and social media are about discoverability—not permission-based marketing.

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Mind the Product

FEBRUARY 5, 2019

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. And variances in industry and company size add complexity to this issue. Who owns Product/Market fit – Marketing, Sales, or Business?

User Testing 141

User Testing Product Marketing Marketing Product Research 141

Modus Create

FEBRUARY 4, 2021

The world of consulting is often associated with truckloads of jargon. Today, let’s simplify one such concept – digital transformation consulting. What Is Digital Transformation Consulting? What Is Digital Transformation Consulting? What Are the Four Areas of Digital Transformation Consulting?

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The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

Data Visualization 105

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The Product Coalition

MAY 16, 2021

Are you seeking a trusted app development company for a long-term partnership? Finding the right software development company for a long-term partnership is usually challenging and requires a lot of research. The selection of companies is based on data provided by Clutch, GoodFirms, Business of Apps, and Mobile App Daily.

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Mironov Consulting

DECEMBER 5, 2023

We’re in the Silly Season: companies of all sizes are doing annual planning — intending to lock down 12 months of iron-clad commitments, non-negotiable delivery dates, major organizational changes, and accurate predictions of revenue.    I’m not against planning. 

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UX Studio: Product Management

JULY 14, 2021

UX studio is one of the global innovation design consulting firms focusing on UX design, research, and strategic consulting. We researched the top design consulting firms’ competency level, experience, and portfolio to define the most reliable design thinking companies you can trust and partner with in 2021. UX studio .

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The Product Coalition

MARCH 12, 2023

Photo by Mark Rabe on Unsplash When I started Infinify five years ago, I announced that I am offering product consulting services. But since the term ‘product consulting’ could mean very different things, I got a variety of leads with various needs. Here are a few things to consider when you seek your next product leader.

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The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”. product-market fit under the hood.

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User Testing Product Marketing Marketing Customer Experience 123

Product Innovation Educators

MARCH 27, 2023

Sally spent 36 years with The Dow Chemical Company and GlaxoSmithKline Consumer Healthcare. After working in R&D, Finance, Sales, and Marketing she focused her career on various areas of innovation and new product development. We look under the hood of these companies to learn how they are sustaining innovation success. [5:05]

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The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? I will get the market size across all 3 sizing metrics.

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Data Visualization User Testing Research Software Marketing 181

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share. Use email marketing campaigns to bring back inactive users.

Feedback Software 92

Feedback Software Analytic Tools Data Visualization Customer Feedback 92

Antwak Blog

FEBRUARY 25, 2021

Cybersecurity consultants are accountable for safeguarding valuable and critical information that comes from these various parts of the digital world. They identify security threats and protect their company assets from digital assaults. This role will never go out of the market because it’s a niche skill.

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Antwak Blog

FEBRUARY 25, 2021

Cybersecurity consultants are accountable for safeguarding valuable and critical information that comes from these various parts of the digital world. They identify security threats and protect their company assets from digital assaults. This role will never go out of the market because it’s a niche skill.

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Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. ABM’s mixed reputation reflects the challenges that companies have faced implementing an account-based approach. What is account-based marketing (ABM)?

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Reporting Tools Research Software Marketing Customer Experience 189

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. Photo by Quang Nguyen Vinh on Pexels When I first started my consulting business , I attended a sales coaching workshop.

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AB Tasty

MARCH 26, 2024

Rand Fishkin discusses the importance of “non-attributable” marketing and why companies should take more risks and allow themselves the freedom to fail. Rand Fishkin is the co-founder and CEO of SparkToro, a software company that specializes in audience research for targeted marketing.

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Research Software Marketing Artificial Inteligence User Testing 52

Amplitude

DECEMBER 7, 2020

Market Leadership: Amplitude stood out to me because it’s disrupting the digital marketplace–dominating the segment focused on digital product makers. Amplitude boasts an impressive cohort of digital-first companies like PayPal, and Peloton. You’ve made a career in Solutions Consulting, what is special to you about the profession?

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Pragmatic Marketing

MARCH 2, 2020

Editor’s Note: You can learn details about how to employ the competitive landscape paradigm discussed in this blog in Larry and Marc’s article, “Mapping International Go-to-Market Strategies: Using the Competitive Landscape as Your Guide,” in the Winter 2020 issue of The Pragmatic.

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Pragmatic Marketing

MARCH 2, 2020

Editor’s Note: You can learn details about how to employ the competitive landscape paradigm discussed in this blog in Larry and Marc’s article, “Mapping International Go-to-Market Strategies: Using the Competitive Landscape as Your Guide,” in the Winter 2020 issue of The Pragmatic.

Marketing 91

Marketing B2B Customer Experience Consulting 91

PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. Many companies have a bias towards PMs coming from a technical background.

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PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. Many companies have a bias towards PMs coming from a technical background.

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Consulting Technical Advisors Technical Review Analytic Tools 52

PMLesson's Ace the PM Interview

MARCH 26, 2020

Considering a career in management consulting or product management? Consultant Consultants are in the business of advising people in a specific field. Clients hire consultants when their businesses require assistance achieving a desired goal (eg. There may be a consultant out there who can help.

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Consulting Technical Advisors Analytic Tools User Testing 52

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

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Feedback Software Marketing User Testing Finance 162

Mironov Consulting

MAY 21, 2023

 A VP Product or CPO job search typically takes 3-6 months, and the current hiring market isn’t typical.  Plan If they’re not in the market right now, they should be happy to send recruiters your way.  Find a back channel to interesting/interested companies.    Pace yourself.  A

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Marketing Customer Experience Product Research Banking 65

freshtrax

JUNE 11, 2019

To give you a bigger picture of the Japanese technology industry, we dive deeper and introduce the top technology companies in Japan based on the following four criteria: capital value, sales, profit, and number of employees. Top 10 Japanese tech companies by capital value (November 2018). Revenue in Yen. Revenue in USD. SoftBank. ?1,065.5

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Technical Review Reporting Tools Research Software Data Visualization 97

Bain Public

MARCH 14, 2020

At Bain Public , we help build roadmaps and innovative products for early-stage companies. As a product management consultant, he acts as a coach and a mentor to his clients, providing them with frameworks that guide them toward making the best product decisions. If the answer is yes, you’re in the right place. How, you ask?

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UX Studio: Product Management

NOVEMBER 24, 2020

As a leading product design company with over 10 years of field experience, we share our list of top product design companies to look at in 2021. Without further ado, let’s look at the list of top product designing companies to work with in 2021, based on our judgment. . Top product design companies. Wandr studio.

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Product Management University

FEBRUARY 21, 2024

Other times it’s their company or it’s something specific to their product. And finally, every company does its best to sell their strengths from the first meeting. Product Strengths Back in my solution consultant days, our biggest competitor’s strength was their technology platform. Find out what that is when possible.

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Mironov Consulting

DECEMBER 26, 2021

so we're in a “candidate" job market rather than a “hiring company” job market. What are some do's and don'ts for product managers and first line product directors looking for their next adventure in this market? Every CPO/VP Product I talk with is in a battle for product talent.

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The Product Coalition

APRIL 1, 2019

Photo by Cytonn Photography on Unsplash Get on the same page early in the project to avoid unnecessary conflict Before I was a grad student in OD, it hadn't occurred to me that the PM disciplines (product, project, program) are like consulting. Because PMs, like consultants, get work done only through other people. Pair of hands.

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Melissa Perri

DECEMBER 29, 2023

Sure, I was getting the word out through talks, teaching, and consulting, but there's only so many folks and companies I can help face-to-face. Back in the day, if you were a consultant or speaker and wanted to get noticed, you needed a book with a publisher's name on it. So, I decided to write a book.

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Books User Testing Customer Feedback Consulting 197

UX Studio

APRIL 6, 2023

But it can be hard to determine which one is the best web design company for your needs. UX studio is a web designing company founded by Dávid Pásztor in 2013. Our website design company also offers other digital services that can come in handy at every stage of the product lifecycle.

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UX Studio

APRIL 6, 2023

But it can be hard to determine which one is the best web design company for your needs. Top 9 Web Design Companies UX studio Parachute Design Adchitects DD.NYC Embacy Bop Design League Design Agency Dotlogics 500 designs 1. UX studio is a web designing company founded by Dávid Pásztor in 2013.

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Research Software User Testing Product Research Data Visualization 52

The Product Coalition

MAY 6, 2020

To help you make a better-informed decision about your future technology partner, we’ve conducted market and industry research in order to define the best cross-platform app development companies. They help businesses enter the markets with prominent MVPs (minimum viable products) that turn into very successful projects later.

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