Pragmatic Marketing

AUGUST 20, 2019

More than one-third of Canadian consumers have experienced the consequences of a security breach of hack, according to research conducted by PCI Pal , a company that provides secure payments to contact centers. Simply perceiving that a company has insufficient security practices affects consumers’ trust and spending habits.

Data Visualization 70

Data Visualization User Testing Product Research Reporting Tools 70

Intercom, Inc.

NOVEMBER 20, 2018

Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Johanna Rothman

MARCH 22, 2023

Now that we are close, Sales, Training, Marketing all need much more detail and information about how to use Nova and when they can expect it. As a company, we need more demos and more data. Thank you so much for your efforts to date. Therefore, please use the attached guidelines for reporting status weekly.

Data Visualization 87

Data Visualization Workshop Demo Sales Training 87

Product Innovation Educators

JANUARY 10, 2022

She is an entrepreneur and product leader who has participated in four acquisitions, two of which were companies she founded. We’ve been taught to keep iterating until you find product market fit—just keep trying different things. If you’re in a larger company, survival depends on support from stakeholders and your boss.

User Testing 90

User Testing Product Management Product Manager Vision 90

Amplitude

MARCH 11, 2020

Product managers and their teams almost always inform their roadmaps based on various data, market and user insights. You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. Start with company vision and direction. Define high-level company outcomes.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

The Product Guy

JUNE 15, 2017

Sharing product information within your company is one of the most valuable things you can do as a product manager. Invite people not only from Product & Tech, but also Support, Sales, Training, and any other relevant group. Or if your company is more Marketing-centric, sync with the Marketing team.).

User Testing 117

User Testing Feedback Software Customer Feedback Research Software 117

The Accidental Product Manager

MARCH 11, 2019

We’re valuable and generally a company would be resistant to getting rid of us as long as our product is doing well. My search ended up with a local firm that had developed a cloud based application that allows companies to keep track of the hazardous chemicals that they were either using or producing.

Product Management 99

Product Management Product Manager Weak Development Team Management 99

ProductPlan

FEBRUARY 15, 2022

There isn’t yet an established, consistent hierarchy or functional view of product operations found from company to company. A product operations manager at a smaller technology company may engage in different activities than someone at a larger firm. What do the sales or marketing teams need to know about a product?

Data Visualization 92

Data Visualization Reporting Tools Analytic Tools Research Software 92

Userpilot

SEPTEMBER 2, 2022

In this article, we cover: How SaaS companies can use instructional design software to increase product adoption. The top ten instructional design tools on the market. TLDR; Instructional design software helps you create custom eLearning courses and training material. Specializes in sales and marketing. Brainshark.

Analytic Tools 93

Analytic Tools Feedback Software Reporting Tools Software Review 93

B2B Product Management

DECEMBER 6, 2016

This division between inbound and outbound PM duties is much more pronounced at larger companies. At a smaller company or a startup, usually one person plays both roles. So if you are looking to get experience in both these areas, it is best to do it at a smaller company or a startup. You lead the overall Go-to-market effort.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Pragmatic Marketing

AUGUST 20, 2019

More than one-third of Canadian consumers have experienced the consequences of a security breach of hack, according to research conducted by PCI Pal , a company that provides secure payments to contact centers. Simply perceiving that a company has insufficient security practices affects consumers’ trust and spending habits.

Data Visualization 14

Data Visualization User Testing Product Research Reporting Tools 14

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. How Does Portfolio Product Management Impact Product Marketing? Structure product management/marketing so that their market knowledge is stronger than all other disciplines combined. Vertical Market Segmentation.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Intercom, Inc.

SEPTEMBER 10, 2018

For a long time, many companies had only one way to capture visitors to their website: contact forms. Help your team develop these skills and you’ll be on your way to capture more ROI for your marketing spend and build a stronger pipeline. Want to hear more lessons I’ve learned implementing and managing a live chat sales funnel?

Customer Experience 132

Customer Experience Research Software Product Research Data Visualization 132

Business of Software Conference

NOVEMBER 30, 2020

Startups often struggle to communicate the value of their products, particularly in sales meetings. From pitches that drown customers in a word-soup of features, to high-concept vision pitches that leave customers confused and sceptical – many companies struggle to connect authentically with customers in a way that generates deals.

Research Software 64

Research Software User Testing Positioning Product Research 64

Gainsight

DECEMBER 23, 2019

At the end of the day, a lot of it is about the people in your company, your CSM [Customer Success Manager], the rest of your team building those kinds of relationships and understanding that people are your customers. So a lot of companies are really getting more organized about that. So that’s kind of number one.

Customer Experience 52

Customer Experience User Testing Customer Feedback B2C 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 92

Onboarding KPIs Analytic Tools Research Software Product Marketing 92

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Market Segmentation. Let’s say all 20 products have three market segments in common. Number two is BIG!

B2B 100

B2B Sales Training Product Management Product Manager 100

Intercom, Inc.

JUNE 3, 2021

” And in Intercom and elsewhere, we’ve been thinking about what that actually means for startups, for seed-stage companies, all the way through to mid and late-stage companies. You could acquire companies just to acquire the talent within the company. Like, scarcity of resources is a good thing. Paul: Yeah.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. But even for companies with this early viral growth, there comes a point in time when this organic growth needs to be supplemented with formal sales. He can help you from this point forward”.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

The Product Coalition

FEBRUARY 26, 2022

One particular example, UpBank, I’d argue one of the most underrated and successful software companies in Australia, only has Product Designers with one single product leadership role. Most product managers efforts today seem focused towards their own company , no longer the customer. which is a different problem again.

User Testing 171

User Testing Weak Development Team Customer Experience Customer Feedback 171

Userpilot

APRIL 14, 2023

The product, sales, marketing, and CS teams all play a role in the onboarding concerto. Depending on the type of customer onboarding experience your company is aiming for, different departments could be in charge of creating the actual user onboarding flow or walkthrough. Detailed in-app analytics with Userpilot.

Analytic Tools 91

Analytic Tools Research Software Feedback Software Onboarding KPIs 91

Intercom, Inc.

JANUARY 16, 2019

If you want to build a revenue engine that will fuel long-term growth, you need to build and scale your sales org with intention. Only then will you have the foundation to consistently win new customers, upsell existing ones and see the kind of predictable growth that’ll be the making of your company. it all “works”. it all “works”.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yes, my name is Marcus.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yes, my name is Marcus.

Product launches 70

Product launches Research Software User Testing Product Research 70

ProductPlan

NOVEMBER 19, 2021

ve to answer other questions unique to your company, industry, corporate culture, and other factors. Researching the market and your user persona’s needs for potential product ideas. Building your product’s strategic schedule, including timelines for development milestones, marketing campaigns, sales training, etc.

Research Software 52

Research Software Analytic Tools Systems Review Development Team Review 52

Pragmatic Marketing

NOVEMBER 8, 2009

I can't count how many times in my career I've had to write a market requirements document (MRD) for a product that had already gone to market. Maybe what they object to is the common (and unfortunate) habit of combining the market perspectives found in the MRD with the feature/function perspectives described in other documents.

Document 70

Document Customer Experience Sales Training User Testing 70

Product Beautiful

JUNE 8, 2014

A few years ago, I was working for a large company here in Austin. This company had recently acquired a series of software startups and was attempting to integrate them into their larger hardware portfolio. What I learned during this time about Sales behavior was a shock to my system – and may help you as well.

Finance 58

Finance Demo Presentation Education 58

Intercom, Inc.

JULY 5, 2018

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. I think of it as go-to-market consulting. The easiest way to do that?

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. I think of it as go-to-market consulting. The easiest way to do that?

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

Business of Software Conference

NOVEMBER 28, 2019

From generating good leads, to spotting good sales people and how to motivate them to be better. Let’s get to know you a bit more just to understand, who’s a founder or in commercial management of a software company? So, the vast vast majority of you are running or helping run your software company.

Analytic Tools 40

Analytic Tools Research Software Data Visualization Software Review 40