Remove Conference Remove Consulting Remove Positioning Remove Startups
article thumbnail

How Vision, Strategy and Positioning are Related. 

Business of Software Conference

April Dunford: Confusing Positioning and Strategy. I do positioning, and they’re like, hey, yeah, it’s the same thing.” April blames consultants in Silicon Valley for propagating the myth that a story that works for VCs will work in a sales situation and for attracting employees into your company. Positioning.

Vision 52
article thumbnail

Product Conferences In 2021 You Can’t-Miss

Userpilot

Wondering what the best product conferences of 2021 are? February Product Conferences. We are already halfway through the shortest month of the year, but that doesn’t mean you have missed your chance at some quality conferences. What: The largest online product management conference in the world with years of digital experience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Positioning Jujitsu | April Dunford | BoS Conf Online Europe 2020

Business of Software Conference

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. make sure your customers understand who your REAL competition is. Upcoming Events.

article thumbnail

5 Obviously Awesome Takeaways from April Dunford’s New Positioning Book

Business of Software Conference

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book. Unsubscribe anytime.

article thumbnail

Positioning For Growth: How To Make Complex Products Obviously Awesome | April Dunford, Ambient Strategy | BoS USA 2019

Business of Software Conference

In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Positioning. There’s positioning.

article thumbnail

Women’s History Month

Business of Software Conference

April Dunford April is an executive consultant, speaker, and author who helps technology companies make complicated products easy for customers to understand and love. Learn how great SaaS & software companies are run We produce exceptional conferences & content that will help you build better products & companies.

article thumbnail

?? 2022 Speaker announcement ??

Business of Software Conference

We know that one of the reasons some of you may be holding back from signing up to Business of Software conferences this year is not knowing who you are going to be learning from. Elizabeth O’Neill, Founder, Elizabeth O’Neill Consulting. The first of our whopping 40+ speakers this year has been confirmed! For good reason.