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What Is Developer Marketing? [Best Practices & Examples Included]

Userpilot

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. Let’s get started!

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13 Customer Discovery Questions to Ask for Valuable Insights

Userpilot

TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs. Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

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Connect and conquer ? build your brand by staging events

Intercom, Inc.

Of all the ways to get your message into the world, staging events might not seem like the most efficient or scalable. To do that, it’s not enough to replicate textbook marketing strategies. Staging events might be a lot harder than some other tactics, but nobody said marketing was easy. When resources are low, impact is key.

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The GIST Framework by Itamar Gilad

Mind the Product

Part of the role of a product manager is to discover and help build products that have a high market impact. Negative – where launches are so bad they get rolled back. This in turn feeds project plans and feature roadmaps, and the micro-planning of an agile product team. Steps, that develop the ideas and test them.

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What does psychological safety mean, anyway?

Atlassian

Psychologically safe work environments allow team members to feel that they can safely take calculated risks without fear of repercussions. On the journey to success, how your team members feel about their work environment may be just as important as the skills they bring to the table. 5-Second summary. What is psychological safety?