Conference Marketing Startups 
Product Innovation Educators
JANUARY 20, 2025
For example, if a key result depends on both marketing and IT, assign two names to that key result. John Doerr’s startup companies would even write their OKRs in the bathroom for everyone to see. This company got half of their annual business from one conference. Instead, enable cross-functional ownership when appropriate.
Product Innovation Educators
DECEMBER 2, 2024
Using a custom ChatGPT model combined with collaborative team workshops, product teams can rapidly move from initial customer insights to validated prototypes while incorporating strategic foresight and market analysis. By the time we launch, the market may have moved on from the problem we originally set out to solve.
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Product Talk
APRIL 20, 2022
“I get that the continuous discovery habits framework works well for mature products, but does it work for early-stage startups?”. I spent all of my full-time employee experience at early-stage startups (many of them pre-product) and I relied on these same habits to figure out what to build. This question always surprises me.
Lenny Rachitsky
NOVEMBER 17, 2024
Wiz hit $100 million ARR within 18 months (the fastest growth in startup history) and, five years in, is generating over $500 million ARR. Raaz took on the CMO role despite having no marketing experience. Unlike product management, where a misstep could haunt you forever, marketing allows for rapid experimentation.
Intercom, Inc.
JANUARY 12, 2021
If you’ve been paying attention to any loud marketing efforts over the last few years, you have definitely heard about multi-cloud. Even thinking about implementing a multi-cloud architecture is prematurely optimizing for practically all businesses – especially startups – and not a trap you want to fall into. Multi-cloud architectures.
Product Innovation Educators
JANUARY 13, 2020
How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?
The Product Guy
MAY 7, 2019
When I first joined, the startup I work at had often been stuck with a backlog of products and services to create. Our startup’s sales team is incredibly talented and sells successfully – but does not necessarily sell products that have already been developed. It takes all of the fun out of product management!
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