Pragmatic Marketing

OCTOBER 11, 2019

So we have figured out ways to just get way more organized and just really prioritize the things that we launched and the stories that we tell and that has helped in a huge way. You know, we have our inbound conference every year, which was where we launch the majority of we were to do a lot of launches. It's a blast.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

Research Software 89

Research Software Analytic Tools Feedback Software Data Visualization 89

Userpilot

NOVEMBER 30, 2022

How can product managers leverage them to orchestrate successful product launches ? These are some of the questions that Spencer Grover , Product Marketing Manager at Salesforce , answered in his recent presentation at Userpilot’s Product Drive 2022 conference. Product Go-To-Market Strategy.

Feedback Software 93

Feedback Software User Testing Data Visualization Onboarding KPIs 93

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Product Development. Advertising.

Product Research 84

Product Research Feedback Software Research Software Product Marketing 84

Good Product Manager

FEBRUARY 8, 2016

This is usually a busy time of year with ProductCamps, conferences, and other events, and this year is no different. 2016 Spring Portfolio Marketing and Product Management Strategies Best Practices. Our last SiriusDecisions Product Management Webcast Series was such a hit that we’re doing it again.

Research Software 60

Research Software Data Visualization Events User Testing 60

Good Product Manager

FEBRUARY 8, 2016

This is usually a busy time of year with ProductCamps, conferences, and other events, and this year is no different. 2016 Spring Portfolio Marketing and Product Management Strategies Best Practices. Our last SiriusDecisions Product Management Webcast Series was such a hit that we’re doing it again.

Research Software 60

Research Software Data Visualization Events User Testing 60

Lenny Rachitsky

MARCH 21, 2024

Prior to that, she worked at Box on product communications, with a focus on product launches and partnership announcements. Highlight angles that will resonate with their audience, like your founder story or the product’s user journey. Some reporters may be interested in your potential to disrupt incumbents.

Reporting Tools 90

Reporting Tools B2B Customer Experience Startups 90

Mind the Product

APRIL 10, 2020

Part of the role of a product manager is to discover and help build products that have a high market impact. But how many of us can say that we launched a product or service that created a step-change in our industry? Negative – where launches are so bad they get rolled back. These are very rare.

Framework 166

Framework Weak Development Team Customer Experience User Testing 166

The Product HQ

APRIL 20, 2024

Now, prospective product managers are looking for ways to enter into this niche and meet the demand from potential recruiters. How to Become SaaS Product Manager? This guide shares key advice, tips, and strategies to help you become a SaaS product manager. Conduct your market research and determine the product strategy.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Andrew Chen

FEBRUARY 6, 2024

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. A few years ago you saw a trend were products would launch a huge conferences like SXSW.

User Testing 105

User Testing Research Software Feedback Software Startups 105

ProductPlan

JANUARY 5, 2023

Moreover, they must maintain a consistent overall business strategy and set goals. While some of this rapid recalibration is healthy—and might be heavily influenced by the Agile onion impact on planning —executive teams, board members, and investors take little comfort in a zig-zagging product plan.

Customer Experience 52

Customer Experience Roadmap Data Visualization Product launches 52

Business of Software Conference

FEBRUARY 3, 2020

And we should be mapping out software pricing strategy before we start development, not the day before product launch. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Register now. Upcoming Events. BoS Europe 2020 BoS USA 2020. Unsubscribe anytime.

Events 75

Events Product launches Strategy Development 75

Roy Madden

JANUARY 29, 2021

You will be responsible for developing and executing the Feedly marketing strategy. You have experience designing sales collaterals from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience. You have experience presenting to analysts and the press.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Department of Product

MARCH 28, 2022

How to Keep on top of Trends that Matter to Product Managers Decide when to care about trends and when to sit back and watch what happens next Trends and the product lifecycle Imagine your product strategy stayed exactly the same for the next 10 years. What would happen? Because everything’s always changing.

Technical Review 52

Technical Review Technical Advisors Reporting Tools Data Visualization 52

The Product HQ

APRIL 20, 2024

That gives you the experience and expertise to get to the next level, where you start managing other product managers. Over time, potential product directors need to show an ability to lead the entire product team. On top of that, they need to show success in every product strategy they own.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Mironov Consulting

MARCH 5, 2019

What: Business of Software Conference. And we should be mapping out pricing strategy before we start development, not the day before product launch. Talk: “Software Pricing Demystified” When: 11-12 April 2019. Where: Churchill College, University of Cambridge, UK. Registration.

Product launches 50

Product launches Strategy Development Events 50

Mironov Consulting

FEBRUARY 9, 2023

Imagine a machine learning application that goes through the ticket queue in real time, matches each against keywords in corporate strategy PowerPoints, invents an outcome metric, inspects upcoming development sprints for unallocated capacity, and then immediately rejects 97% of incoming items.  We’d

Technical Review 93

Technical Review Development Team Review Systems Review Software Review 93

Andrew Chen

SEPTEMBER 14, 2023

I’ve been investing in the sector for the past few years, and although there are plenty of companies, and some big conferences (like the Game Developers Conference), there isn’t really a place focused on founders and new startups. The reality is, most of the best new strategies and techniques aren’t written down.

Startups 72

Startups Education Events Demo 72

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketers are expected to clearly communicate, whether through writing copy for the marketing website or blog posts for product launches. Within some organizations, product marketing managers are also expected to give press interviews or present at conferences. Anything else I can do?

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Gainsight

NOVEMBER 20, 2019

The Lean Product Playbook —Dan Olsen. A step-by-step strategy for new and seasoned PMs alike to learn how to build products customers will love. Escaping the Build Trap: How Effective Product Management Creates Real Value —Melissa Perri. Start with this: The Four Key Hurdles to Successful Product Launches.

Books 80

Books Blog Feedback Software User Testing 80

Product Innovation Educators

NOVEMBER 2, 2020

Discover the smorgasbord of tools for product managers and innovators. In 2007 I sat in a small conference room with 12 other people. We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association. Conferences. Global Community.

Certifications 72

Certifications Research Software Feedback Software Product Management 72

Mixpanel

OCTOBER 6, 2022

Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings all created with the sole purpose of getting Marketing and Product talking. As if everyone falls into two categories, right and left brain, math and words, logical and emotional, product and marketing.

Data Visualization 59

Data Visualization Onboarding KPIs Marketing Analytic Tools 59

Business of Software Conference

JUNE 21, 2019

Her CV is impressive: VP of Marketing at several successful high-growth startups, an executive at 3 global tech giants, and 16 products launched to market over her career. April Dunford UK Book Launch Tour BoS USA 2019 BoS Europe 2020. That’s because positioning is a business strategy exercise. Unsubscribe anytime.

Positioning 56

Positioning Books User Testing Weak Development Team 56

Mixpanel

DECEMBER 7, 2021

Ajit Kahaduwe – SVP Carrier Strategy and Product Management Platform & Services, PGI. Long story, short: The most valuable product analysts might know some SQL, but it’s far more important that they have a firm understanding of how data points turn into strong product recommendations. About Mo Bhasin.

Data Visualization 106

Data Visualization Reporting Tools Analytic Tools Product Research 106

Centercode

JULY 21, 2020

Nowhere is this more obvious than events like the Delta Conference. This year, the conference hosted more than 20 virtual sessions for over 400 members of the Customer Validation industry. Didn’t make it to this year’s conference? We’re passionate about the success of your next product launch.

Feedback Software 52

Feedback Software User Testing Data Visualization Technical Review 52

ProductPlan

OCTOBER 4, 2022

Your customers and prospects don’t live in a vacuum, nor can your product strategy. Implementing competitive intelligence as a strategy helps uncover future opportunities and risks. Moreover, it helps define key competitors’ strategies. Competitive intelligence for product management.

User Testing 52

User Testing Customer Feedback Research Software Feedback Software 52

Userpilot

OCTOBER 29, 2020

The more product-led the company, the more post-signup activities the product marketer will do. The pre-signup activities include planning product launches, writing product and feature pages, writing help docs, FAQs, sales/cs enablement assets, and creating bottom-of-the-funnel educational content.

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 97

The Product Guy

OCTOBER 4, 2019

I attended a local Agile development conference. I applied for The Product Mentor program and was accepted, giving me access to lots of high-quality thought and discussion. Having this document forced us to build telemetry into our product launches. Ryan Pollack is a Product Manager in sunny Austin, TX.

Reporting Tools 95

Reporting Tools Research Software Feedback Software Analytic Tools 95

ProductPlan

FEBRUARY 14, 2023

It also makes them feel like their input and feedback are more valued while expediting the resolution of time-sensitive issues, such as product launches. Not only will this lead to more productive virtual coffees, Slack chats, conference calls, etc., but it also exhibits great humility on your part toward your colleagues.

Feedback Software 59

Feedback Software Reporting Tools Crowdsource Customer Experience 59

Mind the Product

MAY 10, 2017

One big benefit of breaking out the individual revenue drivers for your product this way is that it shows you how to set goals throughout the sales and marketing funnel. Setting clear marketing goals helps the responsible teams to prioritize spend and think in concrete terms about ROI.

User Testing 189

User Testing Customer Feedback Data Visualization Feedback Software 189

Business of Software Conference

SEPTEMBER 7, 2022

Developer Productivity! SaaS multiples meltdown SaaS Operations Scaleups Scaling Scaling a product Scaling and organizing internal processes Scaling sales operations Seeing everyone Selling to CFOs Selling your company Software Development and Professional Services Squirrel Life (anything and everything) StarCraft.

Research Software 10

Research Software Feedback Software User Testing Data Visualization 10

Business of Software Conference

OCTOBER 11, 2023

Special thanks to SafraSofTech and Atomic Abject for opening business here 12 years ago, started InnovateRaleigh Catalyst for innovation and entrepreneurship Didn’t know that there was an entrepreneur community until first innovators’ summit Lots of people showed up!

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

PMLesson's Ace the PM Interview

MAY 4, 2020

Or, I may use this time to review the content strategy for our IBM blogs with our marketing counterparts. I like to use this time to dive deeper into our team strategy or get clarification for any work I may need help with. Manager One-on-One My 1:1 meetings with my direct manager are casual chats about my work.

User Testing 52

User Testing Enterprise Data Visualization Product Research 52

Mind the Product

OCTOBER 2, 2018

Either way, it is better to fail early than after the product launch. We’ve had good experiences using the four-phase model we presented at MTP Engage. The key is to go forward iteratively and go back whenever you face a dead end. These are the four phases: 1. EXPLORATION > 2. IDEATION > 3. PROTOTYPING > 4. VALIDATION.

Product Research 95

Product Research Reporting Tools Research Software User Testing 95

BrainMates

APRIL 30, 2018

And what’s that strategy, and how does that fit into what problem we’re trying to solve? In the meantime, one of the executives from the broader company has been out at a conference saying that they’ve got a new AI product launching soon, and some journalists start asking questions. What will you say?

Fractional CTO 40

Fractional CTO User Testing Product Research Research Software 40

Business of Software Conference

MARCH 24, 2021

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40

Intercom, Inc.

AUGUST 19, 2021

That’s maybe product changes made. And then, it’s not just speed, it’s speed in a specific direction of the strategy. Shipping product changes and not shipping product changes – do they all add up to a strategy? That’s the extreme fail state that you just have to consistently fight against.

Reporting Tools 178

Reporting Tools Technical Advisors Feedback Software Data Visualization 178