PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. For growth marketers, use ad and landing page testing to help product marketing by testing messaging and positioning.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Mironov Consulting

NOVEMBER 15, 2023

  The hope is for positive press coverage but few serious end users.   Where did your training data come from.)    And technical/privacy-minded audiences demand excruciatingly detailed explanations of exactly how it works and what’s in the corpus.    (GDPR?    PII? 

Data Visualization 75

Data Visualization Artificial Inteligence Technical Review User Testing 75

Gainsight

JUNE 11, 2021

Major Takeaways: You can’t help others if you’re not in a position to help yourself. ONE Powerful Word That Can Transform Your Customer Relationships with the incredible Nils Vinje, Founder and CEO at Glide Consulting and 30 Day Leadership. You must ensure that the differentiation is clear.

Reporting Tools 91

Reporting Tools Research Software Onboarding KPIs Data Visualization 91

Actuation Consulting

MARCH 28, 2018

Can you differentiate your product from others out there? This is a common occurrence that can often lead to a positive: your valuable resources not being wasted on lackluster ideas. website I consulting I training I toolkits I books I blog I twitter. Some commonly used criteria are: Is the market attractive?

Construction 40

Construction Differentiation Consulting Customer Experience 40

UX Studio

JUNE 30, 2023

USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area. Consulting: Our experts can help you get a holistic overview of your product development process.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Under 10 Consulting

DECEMBER 28, 2019

Learn the key capabilities, particularly those that are competitive differentiators. Watch (or help) the implementation teams install the product; sit in on any customer training; examine closely the areas where the product must be configured or customized to work in the customer environment. Review them all.

Technical Review 52

Technical Review White Paper Reporting Tools Product Management 52

The Product Guy

APRIL 4, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Paul is a member of the Boston Product Management Association, Boston CTO Club, the Boston-NY CTO HIT Club, co-founder of the Boston Jewish Outdoors Club and product management consultant.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Guy

SEPTEMBER 27, 2016

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Paul is a member of the Boston Product Management Association, Boston CTO Club, the Boston-NY CTO HIT Club, co-founder of the Boston Jewish Outdoors Club and product management consultant.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Paul is a member of the Boston Product Management Association, Boston CTO Club, the Boston-NY CTO HIT Club, co-founder of the Boston Jewish Outdoors Club and product management consultant.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

The Product Guy

MAY 15, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Paul is a member of the Boston Product Management Association, Boston CTO Club, the Boston-NY CTO HIT Club, co-founder of the Boston Jewish Outdoors Club and product management consultant.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Sequent Learning

SEPTEMBER 28, 2018

These teams are formed to optimize the product’s market position and financial return over its life cycle and their performance should be consistent with division and corporate strategies. Product Managers are the product or product line “mini-business” owners. They lead cross-functional product teams.

Reporting Tools 40

Reporting Tools Product Management Product Manager Management 40

Amplitude

MARCH 21, 2019

Slalom is a modern consulting firm focused on technology, strategy and business transformation. So for us, the differentiator is bringing that strategy and execution together in delivery and meeting our clients where they are with a tailored approach. We also have a strong bias towards delivery and iterative learning.

Analytic Tools 40

Analytic Tools Data Visualization Reporting Tools User Testing 40

The Product Guy

JANUARY 5, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Paul is a member of the Boston Product Management Association, Boston CTO Club, the Boston-NY CTO HIT Club, co-founder of the Boston Jewish Outdoors Club and product management consultant.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

The Product Guy

FEBRUARY 18, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Paul is a member of the Boston Product Management Association, Boston CTO Club, the Boston-NY CTO HIT Club, co-founder of the Boston Jewish Outdoors Club and product management consultant.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

The Product Guy

MARCH 2, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Paul is a member of the Boston Product Management Association, Boston CTO Club, the Boston-NY CTO HIT Club, co-founder of the Boston Jewish Outdoors Club and product management consultant.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

FEBRUARY 2, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Paul is a member of the Boston Product Management Association, Boston CTO Club, the Boston-NY CTO HIT Club, co-founder of the Boston Jewish Outdoors Club and product management consultant.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Paul is a member of the Boston Product Management Association, Boston CTO Club, the Boston-NY CTO HIT Club, co-founder of the Boston Jewish Outdoors Club and product management consultant.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

JANUARY 27, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Paul is a member of the Boston Product Management Association, Boston CTO Club, the Boston-NY CTO HIT Club, co-founder of the Boston Jewish Outdoors Club and product management consultant.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Intercom, Inc.

DECEMBER 13, 2018

John: Julien, you’ve been at Facebook for around eight years in a variety of different roles; could you give us a b of background on how you got to your current position? What’s your differentiator? There’s no training needed. Until you have that, optimizing for monetization doesn’t make a lot of sense.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

Intercom, Inc.

FEBRUARY 5, 2019

. “Put simply, your sales strategy is how you’ll drive revenue” Generally your sales strategy will include things like your target market, ideal customer profile , go-to-market positioning, sales motions, methodology and channels. Establish clear, differentiated roles on your sales team. Define your ideal customer profile.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Product Management University

FEBRUARY 25, 2020

That way, they’re always leading from a position of strength. Aspirational Market Positioning. If you have a customer-facing vision for the portfolio and supporting business goals for each product, the foundation of your market positioning is complete. Sales Training on Customers vs. Products. Portfolio Value Theme.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Business of Software Conference

FEBRUARY 16, 2021

So, while he’s quote unquote, London, he’s probably an hour away on the train. April Dunford Positioning BoS USA. 40:38 James Avery, Kevel: But it really got myself and my VP of Marketing, thinking just about positioning a lot more, right, we both read the book, I saw her speak again, at the virtual conference.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

Intercom, Inc.

JUNE 8, 2021

We commissioned Forrester Consulting , an independent research firm, to learn more about how conversational support is changing the industry. and collect positive reviews from our customers,” says Vlada Masevich, Head of Customer Success at Survicate. Conversational support positively impacts your whole business.

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

UX Studio

FEBRUARY 15, 2024

With a background in Business Administration, Management, and Leadership, he has vast experience as a Business consultant, Product strategist, and now as an Innovation Portfolio Lead. Then later on, I did some management and digital consulting as well. “ Innovation is not something completely brand new. .” Viktor: Yeah.

Research Software 62

Research Software Analytic Tools Transportation Feedback Software 62

Business of Software Conference

OCTOBER 11, 2023

It is important to have a kind of a trusted advisor How would you position yourself best to make an acquisition most valuable? What would make it easiest to integrate the process into their business Every segment is different — every acquiring company is different as to what they are looking for.

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

The Product Coalition

FEBRUARY 26, 2022

I even know some highly effective organisations with hundreds of thousands of users who just have product designers instead of product managers in most of their squads and are seeing positive results. I suspect this came about to encourage people to trust our judgement. Using these ideological tools for your own sanity is great.

User Testing 171

User Testing Weak Development Team Customer Experience Customer Feedback 171

Intercom, Inc.

OCTOBER 29, 2020

Frequent touch points and positive interactions will create strong relationships and build customer loyalty. After college, I went to work at the Boston Consulting Group, BCG, which was my first experience in business. We were working together as consultants, where we basically designed and built software for other people.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Agile Velocity

JUNE 14, 2023

How I would differentiate, just off the cuff, is Digital. So those are a few different ways I would differentiate the different flavors of transformation. It’s not just about hiring consultants or buying technology or implementing tools. It doesn’t happen by just going through some training.

Agile 59

Agile Customer Experience Technical Review Leadership 59

UX Planet

FEBRUARY 26, 2024

Conclusions Background Context Overview of Hiring Practices Some digital companies, during the recruitment process to fill positions like: UX Designer UX/UI — UI/UX Designer Product Designer Lead Head of Director of UX Researcher* usually require a challenge at the second step, other times as first step.

User Testing 93

User Testing Research Software Data Visualization Feedback Software 93

Mironov Consulting

SEPTEMBER 23, 2023

Services companies (aka custom development, agencies, outsourcing/nearshoring, contract engineering, consultancies, any work-for-hire) primarily market/sell the time and expertise of their people.  Work Heavy use of third-party connectors and instrumentation to keep our scarce development energy on differentiation.

Reporting Tools 80

Reporting Tools Data Visualization Analytic Tools Feedback Software 80

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. April Dunford on the symptoms of weak positioning. Often, they never revisit that positioning.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Balsamiq

APRIL 23, 2018

I’m a psychologist and a co-founder of The Rectangles , a UX design company and consultancy. How does your training as a psychologist help you in your design work? As a business-oriented psychologist I worked as a consultant advising companies about their relations with customers and employees. How does it benefit customers?

User Testing 73

User Testing UX Data Visualization Research Software 73

Intercom, Inc.

JULY 19, 2021

In fact, when we engaged Forrester Consulting, an independent research firm, in April 2021 to explore how channel preferences are changing, they found that preference for messaging-based support has significantly grown since the beginning of the pandemic. How conversational support delivers value across your entire organization.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Pragmatic Marketing

OCTOBER 18, 2019

From pre-sales to consultancy to support to product management and product marketing and then into technical leadership roles. So, and actually find a differentiated way to solve them for customers and made sure that that represented a customer group that we could then go and sell at scale. Neal Watkins.

Feedback Software 70

Feedback Software User Testing Framework Customer Experience 70

Pragmatic Marketing

OCTOBER 18, 2019

From pre-sales to consultancy to support to product management and product marketing and then into technical leadership roles. So, and actually find a differentiated way to solve them for customers and made sure that that represented a customer group that we could then go and sell at scale. Neal Watkins.

Feedback Software 70

Feedback Software User Testing Framework Customer Experience 70

Gainsight

SEPTEMBER 13, 2022

In my nearly three decades of SaaS experience, I have come to believe that the biggest differentiator and value proposition of a software company is the community of people who use, improve, and advocate for your product. In addition to consulting analyst reports, decision-makers often seek to speak candidly with other customers.

Feedback Software 52

Feedback Software Reporting Tools Customer Experience User Testing 52

Balsamiq

APRIL 23, 2018

I’m a psychologist and a co-founder of The Rectangles , a UX design company and consultancy. How does your training as a psychologist help you in your design work? As a business-oriented psychologist I worked as a consultant advising companies about their relations with customers and employees. How does it benefit customers?

User Testing 40

User Testing UX Data Visualization Research Software 40