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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. I think of demos as verbal product positioning. That’s when the number one rule of product positioning hit me right between the eyes.

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Positioning Value – The Simplest Things Are The Hardest to Say

Product Management University

When it comes to positioning value, sometimes the simplest things are the hardest to say. A good friend of mine is leaving his corporate job and going out on his own as a consultant with an amazing track record of success. There’s a lot that goes into positioning value and making it unique and compelling.

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Decoding Product Leadership

Roman Pichler

As the individual is a peer and not the boss, they cannot tell people what to do and they are usually not in a position to offer rewards like a promotion. 2 ] It does not derive from a position on the org chart. The individual’s power consequently originates from their position. Instead, it must be earned. See Peter G.

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5 Best Design and Innovation Consulting Firms to Work With in 2021

UX Studio: Product Management

UX studio is one of the global innovation design consulting firms focusing on UX design, research, and strategic consulting. We researched the top design consulting firms’ competency level, experience, and portfolio to define the most reliable design thinking companies you can trust and partner with in 2021. UX studio .

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Crafting a Useful Positioning Statement

Actuation Consulting

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

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Digital Sustainability: A Growing Frontier in Software Development

The Product Coalition

As software builders, we are uniquely positioned to influence this environmental trajectory. That’s why these skills can prove to be useful when consulting with software engineers and other specialists in deciding which languages to use when energy efficiency is a priority.

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B2B Product Manager March 2021

Product Management University

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. Product Positioning vs. Market Positioning: The Key Difference. We offer a few insights. Why You Should Give Your Product Portfolio a Good SWOT. Coming Soon!

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