The Product Coalition

FEBRUARY 27, 2022

Only among my consulting customers , two companies recently hired a new VP of Product. By the way, while the tips here address specific challenges that product leaders face, many of them would apply to any kind of leadership position, and even to non-leadership positions, so feel free to forward it to friends who are currently on the move.

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Weak Development Team Leadership Data Visualization Positioning 137

The Product Coalition

APRIL 18, 2021

They want to consult with me on whether or not product management is the right profession for them since they feel that they don’t know how to come up with these big ideas, and feel that it is needed in order to be able to lead. Product leadership deals with so many unknowns, that the absolute truth is not reachable in most cases.

Research Software 132

Research Software User Testing Leadership Weak Development Team 132

The Product Coalition

JULY 30, 2023

When I realized that consulting isn’t a one-time gig for me and that it’s what I want to do moving forward (it was a few months after I started doing it, before the CPO Bootcamp was even created) I immediately understood that I need to up my game in order to build a sustainable business. It’s pivot time.

User Testing 107

User Testing Customer Experience Webinar Consulting 107

Modus Create

JUNE 30, 2021

We had stated that in 2021, transformational CMOs would own product innovation and leverage omnichannel product strategies to not only understand how they fit in the marketplace but transform customer interactions for the better. The rise of digital transformation has coincided with the decline in management consulting.

Data Visualization 94

Data Visualization Research Software Reporting Tools Artificial Inteligence 94

The Product Coalition

DECEMBER 11, 2023

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. Not because it’s not important, but because it seems less urgent than everything else you have to deal with right here and now. Anyone can do that.

Startups 78

Startups User Testing Customer Experience Roadmap 78

The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy. Here are 3 such examples.

Customer Experience 133

Customer Experience Product Research User Testing Data Visualization 133

The Product Coalition

DECEMBER 19, 2021

Eventually, he managed the entire product from the execution standpoint, while I focused on the strategy and long-term planning. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. But the strategy should still be on you. But starting early is not enough.

Product Management 164

Product Management Product Manager User Testing Weak Development Team 164

The Product Coalition

FEBRUARY 18, 2023

This is what I tell the founders that consult with me  — that to really solve the problem that they are looking to solve, a tool is not enough. Putting tools in place could make you feel as if you are making progress in the right direction, but if you just add tools you might be treating the symptoms and not the disease.

Data Visualization 132

Data Visualization Customer Communications Feedback Software User Testing 132

The Product Coalition

MARCH 19, 2023

That’s why making sure we define the right product is one of the things we spend the most time on during our programs — in the CPO Bootcamp or when consulting, for example. Your responsibility at that level grows dramatically and with it the impact of making mistakes. This level requires a whole new thought process with dedicated frameworks.

User Testing 141

User Testing Framework B2B Document 141

The Product Coalition

MARCH 8, 2020

I use the term mentoring very broadly since what I am usually doing with my customers is a combination of consulting, mentoring and coaching. Here are 4 reasons why every VP Product needs a mentor: Reason #1: Keep an eye on reality When we start a new leadership role?—?especially strategy, organization, process, people, you name it?—?and

Customer Experience 79

Customer Experience Leadership Consulting Definition 79

The Product Coalition

DECEMBER 11, 2023

Photo by Quang Nguyen Vinh on Pexels When I first started my consulting business , I attended a sales coaching workshop. Other than crystalizing your assumptions and strategy, this stage is about results. In order to successfully navigate it, you need to understand how it works. And the best evidence is happy, paying customers.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

The Product Coalition

JANUARY 16, 2022

I recently started working with a new consulting customer who offers digital courses over their unique platform, and one of the questions that they asked in the first session was whether or not the content was part of the platform. the strategic level that matters. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Roadmap 151

Roadmap Data Visualization Customer Experience User Testing 151

The Product Coalition

DECEMBER 11, 2023

While I was writing this article, one of my consulting clients called me to talk about this dilemma exactly: as their product is getting more mature and allows more functionality, their UX which was something they were super proud of up until now is getting slightly more complex. Do Your Customers Really Want to Pay Less?

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

Under 10 Consulting

JUNE 6, 2019

Everything else requires leadership. Drucker, American management consultant. For some companies, marketing is a horizontal department, focused on strategy across all products and all markets. Nowadays I’m seeing more teams centered in their own department under the VP of Product, sometimes called the VP of Product Strategy.

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Weak Development Team Product Research Reporting Tools Customer Feedback 40

The Product Coalition

JULY 31, 2022

I remember the joy I had when I first created the ICP (Ideal Customer Profile) of my consulting customers, and the next person who called fitted that profile exactly. an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on July 27, 2022.

User Testing 121

User Testing Product Marketing Marketing Customer Experience 121

Gainsight

NOVEMBER 20, 2019

A step-by-step strategy for new and seasoned PMs alike to learn how to build products customers will love. A must-read amongst leaders of all disciplines, this (slightly) oldie but goodie shares practical nuggets of leadership wisdom that have withstood time. all-consulting. Episode 223: Leadership Lessons is Product Management.

Books 80

Books Blog Feedback Software User Testing 80

Gainsight

MARCH 29, 2019

I wanted to outline four strategies these leaders have implemented. they learned two things: The services could be deployed by many different teams—Solutions Consultants, Services, CSMs, Support, etc. Read more about Product-Customer Success alignment in this ebook. Customers wouldn’t ask for discounts.

Feedback Software 55

Feedback Software Technical Review User Testing Software Review 55

The Product Coalition

JANUARY 8, 2023

A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation.

Product Strategy 114

Product Strategy Strategy Research Software Product Research 114

The Product Coalition

APRIL 1, 2023

A brilliant guy, with many years of tech leadership experience, but none in product management. The Unique Challenges of Managing Product Managers It starts with my guiding principle that every product manager needs to think about strategy. But how can you fully own something when your manager is also in charge of the strategy?

Product Management 128

Product Management Product Manager Management Management 128

The Product Coalition

DECEMBER 5, 2021

Product leadership is about finding the right business opportunities to accomplish with the right product. I see my consulting customers having to make the exact same decisions. But when it comes to work, and especially strategy related decisions, let me be very clear: FOMO is not a good reason to pivot. You should.

Vision 141

Vision User Testing Startups Consulting 141

The Product Coalition

DECEMBER 11, 2023

That was the case with Infinify, my product leadership academy, when I decided to “give it a try” while I always have the option to go back to a CPO role in the industry. My specialty as a strategic consultant and product executive coach is this complex triangle where the product meets the strategy and the business.

User Testing 78

User Testing Customer Experience Product Research Consulting 78

The Product Coalition

JANUARY 21, 2024

Product leadership is such a hard role, one of the hardest. I specifically remember that I consulted with another marketing teacher there about what should my next career steps be, and he suggested “That I should try this thing called product management”. Summaries are a very powerful leadership tool. Photo by Jessica Lewis ?

Analytic Tools 118

Analytic Tools Data Visualization Research Software User Testing 118

The Product Coalition

OCTOBER 26, 2021

Photo by Steven Lelham on Unsplash “I am in a new product lead role and I am stopping a launch because there is no strategy. The team resents me and senior leadership supports me. What can I say, product leadership is a tough role to play. I am burning out.” No wonder people are creating enemies along the way and burning out.

Leadership 153

Leadership Messaging Customer Experience Travel 153

The Product Coalition

DECEMBER 11, 2023

They don’t always understand either I use this technique a lot in my strategic consulting services. I always tell my CPO Bootcamp participants that building a strategy is not like a math exercise. To build a solid strategy, you need to “sleep on it”. It’s not that there is a formula that you need to follow and you are done.

Strategy 78

Strategy Consulting Books Marketing 78

The Product Coalition

JANUARY 14, 2024

You can consult with your colleagues or even external advisors to find the best path forward. Once you understand that things are not working as expected, it’s time to think about what to do — and there you probably already know what to do. Make sure you are brutally honest with yourself to be able to make a real difference.

Data Visualization 104

Data Visualization User Testing Dashboard Customer Experience 104

The Product Coalition

MAY 28, 2022

When I talk about product strategy, I apply the same methodologies to my own company although my product is not technological. Having done this with dozens of product leaders as part of the CPO Bootcamp as well as my consulting customers , I can assure you that you know the answer pretty quickly. It’s the only way forward.

Framework 137

Framework User Testing Dashboard Customer Experience 137

Revulytics

AUGUST 8, 2019

Consultants like me need a quote from Peter Drucker. You can weight these factors differently, depending on where your product is in its lifecycle, and where company leadership is focused. Marketing needs someone to stand in a trade show booth and demo, or write their eBook. A 2-week sprint is not a strategy.

Research Software 54

Research Software Product Research User Testing Reporting Tools 54

The Product Coalition

JULY 2, 2022

When I participated in the live discussions about the same topics, I realized that some of the gaps are due to perspective: So many of the companies I work with (either the few that I am personally consulting to, or among the CPO Bootcamp participants) are startups or scaleups, and only a small number are larger corporations. Stay tuned.

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Workshop Customer Feedback Technical Review Product Research 115