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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. I think of demos as verbal product positioning. Here’s what I finally figured out. It was an aha moment.

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Solution Consultants, Be The Person You’d Love To Buy From

Product Management University

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. Personality, credibility and product knowledge come into play, but think beyond that. I was a pre-sales solution consultant in my first software job.

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Best AI Research Tools: Insights & Recommendations

UX Studio

Our blog post guides you through the maze of AI research tools. We’ll uncover the hurdles of current AI-powered research tools and spotlight the most promising ones to keep an eye on. Let’s dive in and navigate the future of research together! Read on to get a sneak peek at our research team’s conclusions.

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How to Hire an Engineering Consultant

The Product Coalition

However, both the need and the sheer number of developers and technology consultants have made the challenge of sourcing reputable, professional, and capable software engineers even more difficult. That said, the task becomes easier once you know where and how you ought to hire an engineering consultant. Let’s dive right in.

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Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience

Mind the Product

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. This is one of the dark arts for many product people, and it has such a deep effect on everything else you do – take a listen to upgrade [.]. Building a story brand.

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An interview with John Kotowski on product pricing surveys: pricing research is not just “how much are you willing to pay”

Usersnap

You either have a million questions that you don’t know how to arrange on your product pricing survey, or your mind is blank and you don’t know where to start. If you are providing more value to your customers, then let your product be appreciated at the price it deserves. What is a pricing survey?

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Competitive Demos – How to Attack Your Competitor’s Strengths

Product Management University

Just like you, they know their own shortcomings and there’s a good chance they’ve been schooled on how to neutralize them with some clever positioning or avoidance tactics. All of this is not to say that you shouldn’t expose their glaring weaknesses if they have them, but hitting their strengths too gives you an even stronger position.

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