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Chris brings years of experience in product innovation and management, and he’s here to share his thoughts on driving innovation and keeping businesses growing for the long haul. Chris shares his experience of keeping a strong culture, and even improving it, as his company grew.
A custom ChatGPT model that helps accelerate product innovation Watch on YouTube TLDR In this episode, I interview Mike Hyzy, Senior Principal Consultant at Daugherty Business Solutions. Instead of focusing solely on today’s customer problems, product teams need to look 2-5 years into the future.
Jack brings 20 years of experience managing innovation projects at companies like Sony Ericsson and Logitech. He explains how the company handled three distinct product lines: Smartphones High-end feature phones Low-end feature phones This experience taught him important lessons about resource allocation.
How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?
The discussion explores practical applications of AI tools like ChatGPT and Claude in product development, including MVP refinement, customer testing, and marketing content creation. However, Mike emphasizes the importance of balancing AI capabilities with human oversight, warning against over-reliance on AI.
In this episode, he shares some insights from that workshop and his experience in product leadership. Common problems include: Meetings that don’t collect all needed information Difficulty managing different department viewpoints Challenges combining input from multiple sources Time pressures that cut short important discussions 3.
So I asked the team to share the playbook we’ve used to help prepare them to begin Definition. Read on for the Definition Playbook written by Rebecca Monfries and Nathan Bruce. What is Definition? In some organisations, Definition is an isolated process completed all at once for multiple features or initiatives.
Its first section focuses on problem definition, clearly stating what the problem is and why solving it matters. At Eureka Ranch, they often run sessions over several days, allowing teams to generate ideas, test them, blow them up, and start over again multiple times.
Wouldn’t it be great to see all user interactions with your product as they happen? Think about all the insights you could gather to improve the userexperience. Session recordings are digital recordings of user interactions with a website or app. However, session replay analytics tools don’t record users’ screens.
It read: Marketing owns defining the ideal customer profile. Some people argued a different role owned defining the ideal customer profile (ICP) there were votes for product, sales, customer success, and even finance. No one person or role should be defining the ideal customer profile. It takes time.
It’s true that discovery takes time. Interviewing customers , building opportunity solution trees , running assumption tests —these are all activities that take your attention away from delivery. Tweet This Still, in our Product Talk courses and webinars, we often hear the complaint that teams don’t have time for discovery.
What is product experience? Product experience refers to the customer journey that takes place within the product itself, from a person’s first login to their last time using the application. It is a broader, more end-to-end view of userexperience, which refers to specific interactions a person has within a product.
Primarily there are 3 major aspects to understanding and performing well as a Product Manager, which are as listed below: Understanding the Role Definition Hard Skills required for the Role Soft Skills required for the Role. Understanding the Role Definition. Definition of PM role.
Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Summary of some concepts discussed for product managers [6:35] What is a customer use case? 8:36] How do we create a customer use case?
Rather than talking about discovery as one amorphous concept, she encourages product people to think about specific actions they can take to help them chip away at discovery, like talking to customers every week or identifying their assumptions. Trust me when I say I understand the time crunch. Its like your one-on-one.
And further along the line, customer support started being treated as a cost center – a necessary, but non-profitable part of a business. Today, more and more businesses are realizing the true bottom-line impact of creating great customerexperiences. In fact, he says the customerexperience has never mattered more.
Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Data fragmentation prevents you from delivering the cohesive, personalized experiences your customers expect. But that view only reflects web users.
She shared insights from her experience leading product teams at various organizational scales and helping companies transform their product vision into measurable business growth. While this description aimed to emphasize ownership and agency in decision-making, it created some misconceptions about the role.
You might need to get buy-in or support from leadership, you may need to collaborate with user research or data science teams, and you will likely experience some overlap with customer-facing teams like sales, marketing, and customer success. They don’t understand if the customer’s going to like it.
As a fellow Product Talk coach, Hope Gurion uses opportunity solution trees with customers on a regular basis. How do you represent different customer segments on an opportunity solution tree? It’s easy to get overwhelmed when interviewing customer after customer. They have different types of customers. Tweet This.
When brands listen to and act on the voice of the customer (often referred to as simply “VoC”), it can completely revolutionize the way their business operates. Definition of the Voice of the Customer (VoC). The voice of the customer includes answers to questions like: What do your customers like? Prevent Churn.
This approach focuses on understanding customer needs, generating quality ideas, and turning those ideas into real value. It’s what helps create products that customers love and keeps companies successful in the long run. Staying Close to Customers A big part of successful innovation is keeping a close connection with customers.
Artificial intelligence is radically redefining the customer service landscape. From automated emails to visual search , AI allows companies to better support their customers at more touchpoints along their journey. Nowhere is this radical change to the customerexperience as apparent as in the new wave of chatbots.
The AI fueled product manager also gives product management leaders and executives their long-awaited wish of having a team with stronger market savvy that consistently operates more strategically and does it with a high degree of consistency. Then it’ll give you deeper insights on your target customers than you’ve ever had.
Thrive Market’s VP of Product Management discusses mission-driven product process Jonas Klink is joining us. He is the Vice President of Product Management & UX Design at Thrive Market, the health-first membership for conscious living. Summary of some concepts discussed for product managers [2:17] What is Thrive Market?
The day we reached 200 daily users was a critical milestone – more a psychological one for me personally than anything else. Local businesses paid us to be on our website, and people told us that it saved them time. We refined the message and added features important for our partners and users. A story of one failure.
For nearly a century, companies held to the same principles for driving growth: deliver value to stakeholders and employees first, then to customers. Crowded markets mean companies can no longer assume they are the only, or best, choice. Customers, too, expect more and will put their money where their values are.
With lockdowns preventing in-store experiences, shoppers have gravitated towards brands that can provide the best online experience possible. And, as society reopens, it is vital to maintain ease of movement between in-store and online channels – not just for your customers, but for your teams. Sense their frustration?
I view it as an entity that creates tangible value for users and possibly customers as well as the business. Once you’ve identified and selected a specific product, you can take the next step and determine the people who are required to create or progress it and generate the desired user and business benefits.
How product and marketing teams can work together Today we are talking about the interdependence of product and marketing and how marketing trends have changed. Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. 7:14] What trends or big shifts have you seen in marketing?
As described above it is worth investing time and effort to understand for each new project who has a stake and whom to manage closely or others to just to keep informed. Secondly, when should you spend time to identify stakeholders ? As different stakeholders have different priorities and expectations for the product.
From the CEO and the management team to the intern fresh out of college, every employee or business owner has unique qualities that position them to bring excellent customerexperiences to life. And for Elizabeth Dixon , even the smallest action can cause ripples that turn customers into loyal advocates. Very excited.
Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them, and I want to introduce some ideas that will help you do that. I hate definition wars. We need to create value for our customers.
On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. Isolated iteration by either side can result in confused messaging and a product that doesn’t deliver on what the customer wants or expects. Hello, Paul.
It is beneficial to understand the difference between these roles, and in particular the different experience and skills they require. By performing an honest personal inventory of your skills, experience and interests, you will be in a better position to choose the career path that best suits you.
But the quality of your product matters: It directly impacts your ability to achieve strategic product goals and make your products successful: Technical debt makes it hard to experiment with new ideas, release new features, and quickly respond to user feedback. [1]. Or would it be better to address the worst debt now?
When brands listen to and act on the voice of the customer (often referred to as “VoC”), it can completely revolutionize the way their business operates. Voice of the customer templates. Definition of the voice of the customer (VoC). Definition of the voice of the customer (VoC). What do your customers want?
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the userexperience. What is UX analytics?
You’ve probably heard the terms customer engagement and customerexperience used interchangeably. The confusion makes sense, too, since the two concepts are similar, with both aiming to build customer loyalty. So, customer engagement vs. customerexperience, which one should you prioritize?
Listen to the audio version of this article: [link] Product Strategy and Change Strategy means different things to different people, so let me briefly share my definition. It achieves this by stating the product’s target users and customers, the value proposition, the business goals it should meet, and its standout features.
I tried a few different avenues, and it lasted for a bit of time and taught me grit and resilience. We had a bunch of tools people used to run events, and we wanted those tools to talk to each other to provide a seamless experience for people running and attending the events. I wanted to start my own business. It’s scary.
Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!
If you think about what product management teams are doing in an effort to get stakeholder alignment, it’s a version of “trying to be everything to everyone” except now we’re talking mostly about internal stakeholders versus markets and customers. In some respects, they’re just like customers.
But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Tweet This So I want to take some time to review why we do discovery. Tweet This So I want to take some time to review why we do discovery.
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