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Don’t Use Generative AI to Replace Discovery with Real Humans

Product Talk

But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Tweet This So I want to take some time to review why we do discovery. Tweet This So I want to take some time to review why we do discovery.

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Hook trial users from their first use

Intercom, Inc.

Elmo Lewis created the AIDA model to describe how customers buy. The AIDA model described four cognitive phases that buyers follow when accepting a new idea or purchasing a new product: A problem comes to the customer’s attention. The customer decides to buy the product. Digital businesses change how customers buy.

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Using Dopamine Design to Enrich the Digital Banking Experience

UX Planet

This is the effect of Dopamine Banking, where finance meets emotions and entertainment, and every tap of your smartphone is engineered to delight and reward. Traditional banking often struggles to capture and maintain customer engagement. They want an immersive digital experience that delights, supports, educates andrewards.

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Bankers Think UX Is A Joke Until They See This Digital Brand Framework For Finance

UX Planet

In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.

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Opportunity Mapping: An Essential Skill for Driving Product Outcomes

Product Talk

As you collect customers’ stories, you are going to hear about countless needs, pain points, and desires. Our customers’ stories are rife with gaps between what they expect and how the world works. Each gap represents an opportunity to serve your customer. A single customer story might elicit dozens of opportunities.

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Mental Models for Product Managers – Part 2

The Secret PM Handbook

Yet in my experience many product managers don’t know that a value proposition has a specific structure. Why my product is a better choice for you (the differentiators). Of course they are used throughout our domain – a user story is a very simple template, a Jira issue is created using a template. What are the four components?

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Gaming Analytics: How to Leverage Your Customer Data for Sustained Business Growth

Indicative

gamers’ weekly leisure time going to playing games as of 2018 — companies are sitting on treasure troves of insight. By the end, we hope you’ll come away with tips for building an effective Customer Analytics strategy for your company’s product and marketing teams. . For a gaming company, the users are gamers.