The Product Coalition

MARCH 18, 2022

Recently one of the founders of a hot startup asked me, “How do we know if we should add new value props for existing customers or continue to invest in existing ones? It’s not a simple answer, but there are critical data points that will point any founder in the right direction with near certainty every time.

Customer Experience 205

Customer Experience Customer Feedback User Testing Onboarding KPIs 205

Intercom, Inc.

JUNE 2, 2022

From the CEO and the management team to the intern fresh out of college, every employee or business owner has unique qualities that position them to bring excellent customer experiences to life. And for Elizabeth Dixon , even the smallest action can cause ripples that turn customers into loyal advocates. Very excited.

Customer Experience 223

Customer Experience User Testing Development Team Review Books 223

Product Talk

JUNE 19, 2024

But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Tweet This So I want to take some time to review why we do discovery. Tweet This So I want to take some time to review why we do discovery.

Generative AI 337

Generative AI Product Research Feedback Software Analytic Tools 337

UX Planet

JANUARY 22, 2025

In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.

Reporting Tools 98

Reporting Tools Feedback Software Finance Branding 98

UX Planet

FEBRUARY 6, 2025

Traditional banking often struggles to capture and maintain customer engagement. This gap in engagement and recognition highlights the customers expectations for a more dynamic and modern digital banking experience. They want an immersive digital experience that delights, supports, educates andrewards.

Banking 80

Banking Data Visualization Customer Experience Feedback Software 80

Business of Software Conference

JUNE 18, 2025

Insights from April Dunford’s Business of Software AMA In an era where “AI-powered” has become the default label for tech products, positioning your company clearly and effectively is more challenging than ever. Here’s what every founder needs to know to navigate the new terrain of positioning in the age of AI.

Positioning 59

Positioning Technical Review Data Visualization Software Review 59

Alchemer Mobile

FEBRUARY 24, 2022

Delivering customer love starts with listening to your customers. To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. This post covers five ways to track and evaluate customer sentiment. What is customer sentiment and why does it matter? No, not NPS.

User Testing 246

User Testing Customer Feedback Feedback Software Customer Experience 246

Intercom, Inc.

JUNE 19, 2018

On a recent night out in London, Tristan Watson discovered the value of great customer support, when his bag full of electronics, video equipment and personal items was stolen from a pub. The difference between the customer experience with Monzo and the traditional card issuers was night and day.”.

User Testing 216

User Testing Reporting Tools Research Software Customer Experience 216

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. How to learn by doing it and lead a new team at the same time? What product management really means in the context of the company?

Product Manager 407

Product Manager Product Management Research Software Feedback Software 407

The Product Guy

OCTOBER 25, 2016

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan lives in Manhattan and in his spare time likes to play soccer. Better Products.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Product Management University

JANUARY 9, 2025

Successful sales demos ultimately come down to showing users how youre going to make them quantifiably better at their job and doing it in ways that have measurable strategic value to their organization at the executive (buyer) level. Keeping your would-be users in their comfort zone should be top priority in every pre-sales demo.

Demo 130

Demo Dashboard Customer Experience Product Research 130

Product Management University

DECEMBER 11, 2024

Market Analysis Before and With AI Customers are clamoring for a number of improvements to your product and youre on a mission to get them funded and on the roadmap. However, just because customers want them doesnt mean theyre delivering the level of differentiating value your organization needs to meet its own goals.

Product Manager 130

Product Manager Product Management User Testing Management 130

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Product Innovation Educators

SEPTEMBER 2, 2024

It guides product managers through the complex landscape of what customers need, want, and how they behave. It’s important because it helps uncover what customers need and want, even if they don’t know it themselves. Introduction In the world of product management and innovation, market research is like a compass.

User Testing 280

User Testing Product Research Market Research Research Software 280

Product Management University

JANUARY 22, 2025

The most common mistake product marketers make with product positioning is they do it without regard for their salesforces ability to deliver it. Sure, you want to nail the product positioning so that prospective buyers understand your unique value. It also eliminates the need for two or more versions of your positioning.

Positioning 130

Positioning User Testing Differentiation Product Marketing 130

Business of Software Conference

MAY 27, 2025

What really makes a customer choose you is having a super clear reason why they should pick you over anyone else. This unique reason is your differentiated value. It’s the unique thing you can do for customers that nobody else can. Why is Understanding Your Differentiated Value So Important?

Differentiation 52

Differentiation User Testing B2B Positioning 52

Roman Pichler

MAY 13, 2024

It achieves this by stating the product’s target users and customers, the value proposition, the business goals it should meet, and its standout features. But this only works if the product and market are stable and experience little change. For digital products, this is hardly ever the case in my experience.

Customer Experience 305

Customer Experience Product Research Technical Review Data Visualization 305

UX Planet

MAY 27, 2025

Because todays users wont waittheres always a smarter, faster and more useful app waiting to take itsplace. Written by Alex Kreger and UXDA team Industry Disruption UXDA has witnessed how quickly markets can shift when a more compelling digital experience arrives: Netflixs streaming overtook Blockbusters rentalmodel. billion in 2020.

Finance 98

Finance Research Software Feedback Software Analytic Tools 98

Intercom, Inc.

FEBRUARY 9, 2021

It’s no secret that when it comes to support, customer expectations are higher than ever before – but how are support leaders and teams adapting to these increased demands? Nearly two-thirds (58%) would sever their relationship with a business due to poor customer service. Understand how customer expectations are changing.

User Testing 222

User Testing Reporting Tools Customer Feedback Customer Experience 222

Intercom, Inc.

MARCH 28, 2022

Second, expectations are rising for consumer-grade experiences. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Not only is this what customers want (and expect), but it also will have a significant impact on revenue for businesses going forward.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization User Testing 228

Product Management University

OCTOBER 16, 2023

Here’s a simple example of portfolio positioning and how it makes your product positioning more strategic. Your accounts payable product improves the customer’s cash flow. Even more strategic when customers use both, right? This is what differentiates you more than anything. It sounds strategic.

Positioning 147

Positioning Product Research User Friction Differentiation 147

Messages that Matter

JULY 11, 2024

Messages that Matter Messages that Matter Assessment explains how BI vendors can easily solve the problem By Lawson Abinanti, Messages that Matter For the 10th year in a row, lack of differentiation permeates the Business Intelligence & Analytics market which made me imagine why and how to solve the problem. What is a position?

Differentiation 52

Differentiation Analytic Tools Data Visualization Marketing 52

Roman Pichler

OCTOBER 6, 2020

This increases the chances of creating a product that users actually want and need and achieving product success. Carrying out product discovery involves answering the following questions: What is the specific value the product should create for the users and customers? Who are the users and who are the customers?

Product Research 293

Product Research Technical Review Feedback Software Research Software 293

BrainMates

OCTOBER 20, 2024

Product Differentiation - What Does Your Product Do Better? As product managers, we are tasked with identifying customer problems and delivering solutions that meet those needs. Understanding what makes your product stand out is vital to capturing and retaining customers in this crowded marketplace.

Differentiation 40

Differentiation Feedback Software Customer Feedback Airlines 40

Intercom, Inc.

OCTOBER 7, 2020

In the not-too-distant past, customer support was seen as a hassle, a cost that had to be borne but which was really just a tax on success. If it wasn’t for those pesky customers with problems, profits would be through the roof, right? There is no escaping the fact that supporting your customers costs money.

Customer Experience 196

Customer Experience Differentiation Branding Positioning 196

Product Talk

DECEMBER 15, 2021

He began his career as a freelancer and tech entrepreneur, so this will be his first full-time official position as a product manager in a company that is not his. Paolo Appley, Senior Product Manager at User Interviews. Richard Simms, Senior User Experience Designer at SEEK Learning.

Product Research 263

Product Research Customer Experience Research Software Reporting Tools 263

Userpilot

JULY 9, 2024

What is a customer experience management strategy? We also share best practices for product teams seeking to optimize their strategies and enhance customer engagement throughout their journey with the product. Implement tactics to enhance customer experiences at various touchpoints. Why is it important?

Customer Experience 111

Customer Experience User Testing Research Software Analytic Tools 111

The Product Guy

APRIL 23, 2019

Depending on what the company and product goals are, we need to pick a problem to solve, pick the target audience, dig very deeply to validate the selected audience genuinely have the problem, identify possible solutions to experiment with, and rapidly build them. What differentiates you from others?

Product Research 352

Product Research User Testing Customer Experience Customer Feedback 352

Roman Pichler

JANUARY 8, 2019

See the Rewriting Effort as an Opportunity to Innovate. Consequently, rewriting efforts are often focused on replacing like-for-like: The users get the same product dressed up in new technologies. While this approach works, I wastes the opportunity to innovate and create more value for the users and business.

Product Research 224

Product Research Customer Experience User Testing Analytic Tools 224

Userpilot

JULY 22, 2024

Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps. Understand your competition.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Innovatemap

NOVEMBER 20, 2024

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. For product marketers who often work in small teams or as solo practitioners, this summit provides an invaluable opportunity to connect with peers and learn from shared experiences.

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

Usersnap

FEBRUARY 24, 2025

The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Product discovery is critical in identifying workflows, pain points, and user goals that shape successful products. Insights into user behavior guide decision-making, ensuring solutions align with expectations.

Product Research 52

Product Research User Testing Customer Feedback Customer Experience 52

The Product Guy

APRIL 4, 2017

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan lives in Manhattan and in his spare time likes to play soccer. Better Products.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

The Product Guy

JANUARY 5, 2017

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan lives in Manhattan and in his spare time likes to play soccer. Better Products.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Mind the Product

MARCH 20, 2020

Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. How can you position yourself well now for a future as a product leader, and, once you get the job, what do you do? Customer and market insights. Preparing for the C-Suite.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

Roman Pichler

AUGUST 11, 2020

The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily. Solution : Describe the ultimate purpose of your product, the positive change the product should bring about like “healthy eating”. Target Group is (too) Big and Heterogenous.

Vision 345

Vision User Testing Product Research Research Software 345

The Product Guy

OCTOBER 9, 2018

Fortunately, I was paired with a mentor, Vikas Batra, who has several years of product management experience in enterprise telecommunications hardware. Done correctly, its contents should also not be a surprise when it comes time to circulate it around the company. They may have additional color and suggestions. About Julian Dunn.

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326