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Everything You Need to Know About Creating User Personas for Enterprise Applications

UX Planet

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. Understanding the diverse needs of your potential users. UX User personas are like detailed maps that guide the development of a product to meet specific user needs.

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Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

Intercom, Inc.

Creating quality customer experiences has always been important for retaining customers. Now, during this time of economic uncertainty and against a competitive landscape, effective customer engagement is business critical. Discover the top trends transforming customer engagement.

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Are You Leveraging Your Customer’s First Experience with Your Product Effectively?

The Product Coalition

Yet we continue to think our customers won’t mind changing to use our products. They hand the contract off to the customer success team before the ink dries. Shouldn’t implementation be part of our product experience? Think hard, when was the last time you had a great implementation experience? Customer interviews.

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3 Tiers of Customer Value in the Product Management Maturity Model

Product Management University

It’s what your team can do for the customer. But if customer value is always the end game, make quantifiable customer outcomes the driving force in your product management maturity model and the path becomes shorter, faster and easier to measure. The Product Management Maturity Model: 3 Tiers of Customer Value.

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Designing Friction in Products and Services Can Be Good

The Product Coalition

In Product Management, user friction is not always a bad thing. We often obsess over reducing friction for users. In recent years, the product management community has placed a great deal of emphasis on reducing friction for users. By healthcare being required to provide credentials, this ensures there are no acts of fraud.

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The future of support: 5 key trends that will shape customer care in 2021

Intercom, Inc.

As support teams look to the year ahead, there’s no shortage of priorities to juggle – from team efficiency, to customer experience, to business impact. Customer expectations are on the rise and, at the same time, all parts of the business are facing increased pressure to operate more efficiently and at lower cost.

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Product in Practice: Bringing the Discovery Habits to WebMD

Product Talk

As the head of Medscape Professional Network Product Management, she defines and leads the vision and strategy for their healthcare professionals’ suite of products and manages global teams. It was around this time that Sandrine discovered one of Teresa’s talks on YouTube. Click the image to see a larger version.