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How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?
Aligning on three things before diving into a solution can help ensure teams spend the right amount of time and energy solving every problem. What outcome does the customer want? . A well-crafted problem statement ensures the team shares an understanding of the core problem your customers are facing. Why do they want it? .
All of this while guiding the development team, maintaining constant communication with stakeholders and potential customers, and optimizing for the product’s ultimate impact on its users. A great way to develop the set of features is though a User Story Map. What are the most critical tasks for the users? Exploration.
Why do I need a framework? A research conducted by Alpha UX found that 25% of Product Manager surveyed wished for a clearer product roadmap and strategy. While salary increase is a complex subject with variables outside of our control, I believe that having a clear product roadmap and strategy is every Product Manager’s responsibility.
Speaker: Rebecca Notté, Product Operations Manager and Hannah Chaplin, Director of Product Marketing at Pendo
It can be a real challenge to collect, manage, and understand feedback from customers. And how can you bring the voice of the customer into projects you're already working on? Taking a proactive approach when collecting customer feedback will answer all these questions and ensure that you are building the best product.
Leadership or investors push for short-term wins that conflict with the roadmap. Customer feedback is overwhelming , making it hard to separate signal from noise. Strategies for Maintaining Product Vision Without Losing Adaptability Use a structured prioritization framework (e.g., How can I get hands-on experience?
Your team is following the roadmap. You’re gathering customer feedback, hitting your OKRs, and tracking every metric imaginable. Users churn, innovation stalls, and your team feels like theyre running on a never-ending treadmill. Roadmaps provide alignment. Customer feedback drives iteration. And customers?
As the wellness market grows more competitive, WellNests product managers are under increasing pressure to deliver features requested by sales, executives, and enterprise clientsoften with little time to step back and assess strategic impact. Investigate With strategic context in place, its time to dig into discovery.
There is no such thing as placing too much importance on your customers. Customers are the oxygen for any business model. One of the primary goals of any business strategy is to identify and meet needs of the customer. Customers differ widely from each other in various aspects. Collecting the data from various sources.
Speaker: Bruce McCarthy, Co-Author of Product Roadmaps Relaunched and Founder of Product Culture
There are various frameworks and tools that are designed to help product management teams understand what to build, but somehow teams are still shipping products that don’t gain traction. Many times, when companies are building their product roadmaps, they are not properly accounting for customer validation.
How product managers can understand their customers better than anyone else. If you have listened to me before, there is a good chance you’ve heard me say we need to fall in love with the customer’s problem, not our solution. Getting enamored with our solution can distract us from the customerexperience.
In our latest Productside webinar, Becoming an Effective Product Management Leader , Principal Consultants Roger Snyder and Kenny Kranseler delivered a no-nonsense roadmap for new leaders who want to nail their first 90 days (and beyond) and get the tools on how to become a product management leadereffectively. How do I make a difference?
Figure 2: The People Involved in the Strategy Work The team in Figure 2 consists of the person in charge of the product, a UX designer (for end-user-facing products), an architect/programmer, and a tester, as well as the key business stakeholders. The GO Product Roadmap is the template I have developed to capture an outcome-based roadmap.
Firstly, Jeff as a new umbrella brand for all the new services will be providing to our customers; Secondly, a new business line called Beauty Jeff was opening the very first venue in Argentina. For product leaders, that means taking a step back to build a team that can be customer-centric and deliver ongoing innovation to the market.
Speaker: Jon Harmer, Product Manager for Google Cloud
Move from feature factory to customer outcomes and drive impact in your business! You will deepen your understanding of your customers and their needs as well as identifying and de-risking the different kinds of hypotheses built into your roadmap.
Ruthless prioritization translates to product teams spending time building the right thing at the right time. The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . And per customer?
I view it as an entity that creates tangible value for users and possibly customers as well as the business. Once you’ve identified and selected a specific product, you can take the next step and determine the people who are required to create or progress it and generate the desired user and business benefits.
If you have four times as many engineers, you’ll be able to go four times as fast, right? . First we agreed framework for product decision making. First we agreed framework for product decision making. At the time of working through this process, my product had just been ‘launched’ after 2 months of private beta testing.
In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.
Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting
Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation.
Securing everyone’s buy-in would be impractical—it would most likely take too much time. The individuals whose buy-in to strategy and roadmap decisions is crucial are the players: They are interested in your product, as they, for example, will have to market and sell it. I refer to this group as key stakeholders.
As a result, there are various different approximations that are made about the role in an organization depending upon their experience with building products. Also, in various organizations which have grown in product maturity, customer base etc., This role also focuses on increasing the retention rate for existing customers.
The below image is a simple framework but it is a growth platform that helps in setting up startups, mid-size or even big enterprises. In due course, the startups need to invest a good amount of time in organizing the strategy and roadmap to track the product performance to get an early product-market fit and scalability.
In this talk from #MTP Engage Manchester consultant Itamar Gilad takes us through his GIST (goals, ideas, steps, tasks) framework. Itamar has over 20 years of product management experience working with industry leaders such as Google and Microsoft. This is the space where we spend most of our time. Three Types of Launch.
Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
What WellNest needed wasn’t another roadmap or velocity boost. Customers were disengaged. Enter the Blueprint: A Framework for Strategic Product Management The Productside Blueprint helps teams align on what matters, validate what’s true, and build what works. Create: Prioritize, align, and build a strategic roadmap.
Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. How can you capture the right user stories , for instance, if you are unsure who the users are and why they want to use the product?
Recently, there’s been a great deal of discussion around the topic of ‘customer centricity’. A customer-centric approach focuses on providing a positive customerexperience to drive profit and gain competitive advantage. Customer-centric companies make decisions that drive customer satisfaction.
Scaling a product isnt just about selling moreits about refining product-market fit, unlocking the right growth levers, and making sure your go-to-market strategy actually aligns with what your customers need. Rachel shares actionable strategies for strengthening cross-functional collaboration so growth efforts dont stall.
Listen to the audio version of this article: [link] Introduction My first product management job wasn’t exactly what you call a success story: I was part of a team that was called in to help with a new product development effort, and I ended up working with the lead product manager. As helpful as a product strategy is, it’s not enough.
We optimize our time instead of designing it. That’s why I wrote this week’s Roadmap to Mastery article on The Product Way Patreon. It’s a practical reset that helps you step back, reclaim your time, and refocus your energy on what truly drives impact. And that starts with how we spend our time. We shape outcomes.
But the value a product creates is ultimately determined by its users: No product will be successful in the long run if it does not solve a specific user problem, create a tangible benefit, or help the users achieve a specific goal. But the situation is different for product owners in the agile scaling framework SAFe.
I get asked all the time, “How much time should we spend in discovery ?”. You should be discovering and delivering all the time. If you spend two weeks building feature A and then you decide as a team to build feature B instead, you might argue that you wasted your time building feature A. Most of the time, it’s not.
Customer Advisory Boards (CABs) are still the best bang for the buck when it comes to “customer discovery,” not to be confused with user or product discovery! Over the years, I’ve had the privilege of facilitating numerous customer advisory boards for my clients. More on that later.
In todays product environment, questions are your sharpest tool for uncovering user needs, guiding teams, and influencing outcomes. In our newest Patreon-exclusive Roadmap to Mastery article , we explore: The types of questions that unlock clarity across customers, teams, and stakeholders.
The entire Scrum team is “focused on one … product goal” at a time. Scrum is a simple framework designed to facilitate the development of complex products. A sample goal might be to acquire users, increase conversion, generate revenue, or reduce technical debt. If this definition leaves you scratching your head, don’t worry.
However, one thing which needed refining with all this was the ability to communicate effectively to anyone at any time and therefore manage expectations better, leading your team to success and most importantly allowing your team to strive and deliver value. Development Team: Setting the rules and boundaries of communication .
Despite her years of experience, Jane realized something critical: even seasoned PMs need a plan to establish credibility in a new environment. How to Get Started: Audit the Product Backlog: Pinpoint low-effort, high-value opportunities to drive quick results. But within a month, she felt like she was treading water.
Mapping current products, future ideas, and quick experiments as product managers. Product roadmaps are one of the best-known tools and also the most misused by product managers. The first time was in episode 169 (www.TheEverydayInnovator.com / 169), which was right after he wrote the book.
Customers expect seamless, interconnected experiences powered by AI, automation, and strategic partnerships. A case study on how ecosystem strategy led to a 30% increase in user adoption. How to align partnerships, integrations, and customerexperiences. So, how can you stay ahead of this shift?
Product managers push for roadmaps. Somewhere in the middle, customer needs get lost in translation. They thought their work spoke for itselfuntil a listening tour revealed how disconnected they were from their customers. That gap needed a full-time product manager to bridge it. But dont expect a rigid framework.
Below, you’ll find what I believe is the most actionable, specific, and straightforward framework for crafting a strategy, for both your product and your company. As Chandra shares below, his framework sits on top of the best strategy wisdom out there (e.g. product marketing, user research, content design, etc.).
Who are the users and, if appropriate, who are the customers? To create a strategy, I might choose middle aged men with busy jobs and an unhealthy lifestyle as the target users. The benefit the product should create for this user group might be to reduce the risk of developing type-2 diabetes.
It achieves this by stating the product’s target users and customers, the value proposition, the business goals it should meet, and its standout features. But this only works if the product and market are stable and experience little change. For digital products, this is hardly ever the case in my experience.
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