Piyanka Jain

JUNE 10, 2019

What Google’s and Salesforce’s respective acquisition of Looker and Tableau Software means for CIO’s The BI analytics tool space is consolidating to compete against Microsoft’s ensemble of Business Analytics(BA) products which promises to solve for the entire workflow?—?data With Google’s announcement to buy Looker for $2.6b

Analytic Tools

Indicative

NOVEMBER 11, 2020

Experts predict the Customer Analytics market will top $24 billion by 2025. Organizations need customer data to provide the empathetic, personalized experiences customer demand—and to stay competitive. But inside many companies, customer data sits in silos, requiring technical know-how to access and analyze it.

Data Visualization

Gainsight

MARCH 30, 2023

Originally published June 2, 2022 By Brian LaFaille, former Global Head of CS Strategic Programs at Looker Digital Customer Success is for everyone. This is the message that has echoed across LinkedIn and in the wider CS community for some time. The natural next step is to segment your customers based on ARR.

Customer Experience

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. According to SiriusDecisions, 92% of B2B marketers consider ABM “extremely” or “very” important to their marketing efforts.

Analytic Tools

Mind the Product

MAY 13, 2019

We recently reached 1,800,000 current account customers – after launching in January 2018 – and are focusing on growing our user base and revenue. In the same time, we’ve grown overdraft usage from zero to over 100,000 people, and revenue from zero to break-even on a per customer basis.

User Testing

Userpilot

JUNE 28, 2024

Unlike traditional data analysis methods, self-serve analytics equips everyone in your organization to explore data and take the right actions in real time. TL;DR Self-service analytics is a business intelligence (BI) approach that empowers users to access, analyze, and interpret data without relying on IT or data teams.

Data Visualization

The Product Coalition

OCTOBER 5, 2020

In practice, that means creating quality, communication, and operational programs that help product teams spend more time on their highest leverage activities like creating products and delivering value to the business. But fixing broken experiences is important. Key Tasks User issues reports. Product health tracking.

Embedded Analytics

Reveal

DECEMBER 2, 2021

This is where tools such as Reveal and Looker come in handy – they convert raw data into easy-to-understand and easy-to-use insights that enable organizations to reshape and modernize the way they do business. What is Looker? What Is Looker? In 2019, Looker got acquired by Google and is now part of the Google Cloud platform.

Embedded Analytics

Lenny Rachitsky

APRIL 11, 2024

Brought to you by: • WorkOS —The modern API for auth and user identity • Eppo —Run reliable, impactful experiments • CommandBar —AI-powered user assistance for modern products and impatient users — Todd Jackson is a Partner at First Round Capital.

User Testing

Indicative

FEBRUARY 25, 2020

Data is the most valuable asset of our time. In this article, you’ll learn about a new genre of customer analytics capabilities that speak the language of people, rather than systems. We live in accelerated times, and the companies that are winning the race for market share are the ones with the best understanding of their metrics. .

Analytic Tools

Mixpanel

FEBRUARY 6, 2020

In 2019, industry-leading Business Intelligence tools (BI tools), Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. Looker, and other tools like it, are often deployed with good intent. But it’s a solution that requires out-sized technical expertise, time, and resources.

Data Visualization

Indicative

OCTOBER 23, 2020

It is important to customize the components of your analytics stack to meet your business’s unique needs. Events” are user actions, or what a company would define as a meaningful transactional moment. mParticle : mParticle is a mobile-first customer data platform that offers support for web data, too. Event Data. Major Players.

Embedded Analytics

Userzoom

NOVEMBER 27, 2019

If you’re in the process of democratizing UX beyond the boundaries of your own UX team, and equipping other people in the organization with the skills to run their own research, s tandardization can increase efficiency and helps set expectations of what’s involved in a user research project. Download the library. Samantha Alaimo , Sr.

User Testing

Mixpanel

JANUARY 9, 2020

And yours is among all that data—data about and produced by your customers as well as data that’s central to your day-to-day business operations. As with many things in this life, organization is the first step to success, whether you’re looking to increase operational efficiency, improve user experience, or innovate to grow market share.

Data Visualization

Userpilot

SEPTEMBER 25, 2023

The most important metrics to track are: Customer acquisition cost : The amount spent to acquire a new customer. The customer lifetime value : The total expected earnings of a single customer over their entire relationship. Conversion rate : The number of customers that convert into paying customers.

Data Visualization

Userpilot

APRIL 3, 2024

TL;DR Dashboards display critical business data in real-time, streamlining decision-making and focusing on key metrics. When choosing a dashboard tool, pay attention to the ease of use , customization, integrations , value, and data privacy to meet business needs effectively.

Data Visualization

Mixpanel

MAY 3, 2024

Our data scientists and analysts—with over 40 years of combined experience at companies including Zoom, Meta, Reddit, Twitter, and Google—require powerful and sophisticated tooling for business operation and revenue data analysis. Up until now, that was handled by Mixpanel and Looker, our BI (business intelligence) solution of choice.

Data Visualization

Userpilot

NOVEMBER 14, 2023

Omnichannel analytics enable teams to get a 360 view of user behavior at different touchpoints of the customer journey. Analyzing customer journeys across all channels allows teams to remove friction that stops users from progressing down the funnel. That’s what this article explores. Finally, act on the insights.

Analytic Tools

Amplitude

NOVEMBER 2, 2018

Current Company : Looker. Since the time of writing, Andrew has left Looker to start his own company. This was in 2014, around the time on-demand products were really picking up. My roomate at the time worked at Instacart and he persuaded me to join. How do they get me to spend so much time looking at memes?

Data Visualization

Mixpanel

AUGUST 11, 2020

From understanding the analytics landscape to mapping capabilities with KPIs and integrating new tools with your current stack, we know that choosing a product analytics solution can be overwhelming—not to mention, time-consuming. Marketing analytics help teams answer questions like: where are my users coming from? Source: Semetis.

Data Visualization

Userpilot

JULY 24, 2023

Are you looking for Zendesk integrations to boost the efficiency of your self-service customer support? The article explores the best Zendesk integrations for: Customer support Customer feedback Productivity Email and social media communication Analytics and reporting Let's get right to it! If so, you’re in the right place!

Embedded Analytics

Userpilot

MAY 22, 2023

Tracking cross-platform analytics is essential for product teams to see a complete view of customer behavior. TL;DR Cross-platform analytics is the activity of tracking and analyzing user behavior across multiple platforms or devices. Tools like Google Analytics or Amplitude allow you to track user behavior across all platforms.

Analytic Tools

Lenny Rachitsky

JANUARY 16, 2024

But once the equations are defined, your teams are aligned, and the equations operationalized, you’ll experience a huge force multiplier—because everyone will be focusing their energy on the same (high-leverage) levers. One key metric for every business is customer acquisition payback period. This won’t be perfect.

User Testing

Indicative

AUGUST 12, 2020

G2 has named Indicative as a Leader in Customer Journey Analytics in G2’s 2020 Summer Report. . Indicative is the only Customer Analytics platform designed specifically for non-technical business users that connects directly to your data warehouse. What Users Had To Say About Indicative. Why We’re Leaders.

Data Visualization

UX Planet

JANUARY 23, 2024

Master Google Analytics 4 for user behavior analysis, UX design optimization, and enhanced website performance to improve sales. Let’s start, Google Analytics 4 is a powerful web analytics service that provides valuable insights into user behavior, engagement, website conversion, and much more. It’s six years old.

Data Visualization

Mixpanel

APRIL 20, 2022

To quickly summarize, we collect marketing, sales, and product data from the relevant systems of record, merge them together in BigQuery using Salesforce account IDs as a common identifier and tag each account with whether it belongs to our ideal customer profile (ICP). Data structure for our Mixpanel project.

Data Visualization

Amplitude

NOVEMBER 12, 2019

Compared to one-time-purchase software, SaaS products offer a few key benefits. Another core benefit to digital products is that it’s possible to improve the user experience over time (such as by adding new features or upsell Digital products make it possible to improve the user experience over time.

Analytic Tools

Mixpanel

NOVEMBER 9, 2020

In 2019, industry-leading Business Intelligence (BI) tools, Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. It takes an expensive, time-consuming, up-front investment in data to realize the benefits of BI. The relative strengths and weaknesses can be summarized as follows. Implementation.

Data Visualization

Userpilot

JULY 14, 2024

Starting a career as a business intelligence analyst requires understanding the key steps, skills, and experiences needed for success. The career path of a business intelligence analyst is not linear, but there are common stages you can expect as you gain experience and expertise. Without further ado, let’s get into it!

Embedded Analytics

Reveal

DECEMBER 1, 2021

With its robust capabilities to expand your business, add value to your customers, and ultimately grow your profits, embedded analytics solutions are becoming essential for businesses that want to be able to survive in the market. Instead, users can look at key business data in context increasing their productivity and efficiency.

Embedded Analytics

Amplitude

JANUARY 13, 2021

Our data obsession is why OkCupid makes more than 4 million connections every week, over 200 million a year, 5 million introductions a day, and gets more mentions in the New York Times wedding section than any other dating app. The more questions we ask, the more information we receive, and the better we can pair users with someone else.

Data Visualization

Usersnap

SEPTEMBER 9, 2021

Ever found yourself getting loads of feedback, but didn’t have the customer feedback system in place to do something with it all? Not only is it a mess for you, but it can also let your customers down when you don’t do something about their feedback. The customer feedback system learning.

Feedback Software

Mixpanel

AUGUST 10, 2021

Eventually, there came technologies to collect things like software user events automatically, which made data far more plentiful and turned the process of rendering sense of what you’ve gathered into the obstacle. By that time, you totally forget how to write the query again.”

Analytic Tools

Gainsight

JANUARY 4, 2024

Digital innovation is constantly shaping customer relationships, and Popmenu stands out for how it’s using Gainsight Essentials for its customer engagement and growth strategies. Buchanan and Greene offered several lessons on fostering digital customer engagement and driving successful customer outcomes.

Analytic Tools

Usersnap

AUGUST 20, 2021

Have you ever made a costly mistake because your customer feedback analysis wasn’t on point? Unfortunately, it’s happened to us; as one time is already too many for any growing SaaS company, we needed to come up with a way to improve our analysis process. What is Customer Feedback Analysis? People use complex language.

Feedback Software