Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 267

Weak Development Team Product Management Product Manager User Testing 267

Mixpanel

FEBRUARY 23, 2024

Onboarding new users is one of the biggest challenges a technical product faces. This is doubly true when a portion of those would-be users don’t have technical backgrounds. If you want to boost product activation and retention, a one-and-done, low-touch onboarding flow simply won’t cut it.

Onboarding KPIs 59

Onboarding KPIs Technical Review Customer Experience User Testing 59

Amplitude

DECEMBER 2, 2020

Consumers are picky about their digital products. That’s why customer experience, or CX, has become a defining factor of business growth. According to Gartner’s Customer Experience Survey , 73% of buyers claim CX is the #1 factor in loyalty—and loyal customers are five times more likely to purchase again.

Customer Experience 93

Customer Experience Data Visualization Analytic Tools Reporting Tools 93

The Product HQ

MAY 10, 2024

In the conceptualization phase, product managers must identify the vision, mission, and requirements that will condition how a team builds out a product. To do so, startup product managers will need to conduct market research to maximize product-market fit. Otherwise, the startup may fail.

Startups 52

Startups Customer Experience User Testing Technical Review 52

Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. I stepped into my pre-sales role as a former customer coming from healthcare administration in a large hospital system. The light bulb finally went on!

Positioning 147

Positioning Research Software Healthcare Demo 147

ProductPlan

JUNE 5, 2020

There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics. Learning on the job or via a professional mentorship offers the chance to grow and gain valuable experience. Here’s even more good news: There are many product management certifications and courses available today.

Certifications 95

Certifications Customer Experience Artificial Inteligence Product Management 95

Product Talk

SEPTEMBER 7, 2022

A lot of product teams claim to be focused on their users. They might even have regular steps in their processes that remind them to put their users’ needs first. It’s more about looking for new ways to collect insights from users, uncover underlying assumptions, and explore the opportunity space.

Product Research 199

Product Research User Testing Customer Experience Research Software 199

Product Management University

OCTOBER 28, 2019

That brings us to the subject of influence among product management and product marketing teams. Those who possess more market knowledge wield far more influence than those who don’t. And that market knowledge is the key to leading from a position of strength. Market Knowledge Defined. We learn from them.

Positioning 100

Positioning Product Marketing Marketing Product Management 100

The Product Coalition

AUGUST 4, 2021

Product Discovery is an exercise in working out whether there are customers that want the product (or feature) you’re working on and that you can deliver a solution to them. Product Discovery comes in different shapes and sizes, depending on the situation. do our customers and users want it? Feasibility?—?can

Product Research 162

Product Research User Testing Research Software Customer Experience 162

Roman Pichler

JULY 6, 2021

Becoming the head of product therefore requires you to let go of your role as a practicing and presumably successful product person and to step away from the many joys and challenges of managing a product. Time management: You have learnt to effectively manage your time, and you are able to practice sustainable pace.

User Testing 323

User Testing Product Research Weak Development Team Customer Experience 323

Product Management University

MARCH 21, 2023

Equally important to consistency is the ramp-up time for new salespeople. It’s more focused on customer outcomes and why they’re important versus the typical focus on user problems. It also tells them which opportunities they probably shouldn’t waste time pursuing because the odds are stacked against them.

Product Research 130

Product Research Customer Experience Demo Customer Feedback 130

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Collaborating with Product Management.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Collaborating with Product Management.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Product Talk

MAY 13, 2020

She coaches teams using my Continuous Discovery Habits curriculum and is helping me bring the Continuous Discovery Habits workshop to more companies. A well-defined outcome provides a focal point for the product team and serves as a guiding light for their discovery efforts. Grow market share. Grow margin. Tweet This.

Product Research 355

Product Research User Testing Customer Experience Feedback Software 355

Product Management University

OCTOBER 20, 2020

This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist. If they’re not energizing buyers and creating a sense of urgency, it might be time for a changeup! In This Issue.

Magazine 130

Magazine B2B Product Research Product Management 130

Bain Public

JUNE 7, 2020

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public , will be leading a workshop on Saturday, June 27th, as part of Front Row Venture’s newest initiative: The Women’s Founders Project. Title: Women’s Founder Project: Product/Market Fit. Session Information.

Workshop 52

Workshop Customer Experience User Testing Leadership 52

Product Management University

JULY 30, 2020

The bottom line for product marketing and sales teams, especially when it comes to high-tech products, is to make complex products look amazingly simple. Be sure to understand why those things are important to the success of the organization beyond the benefits to the users. This is your story, simple and powerful!

Customer Experience 246

Customer Experience Workshop Reference Positioning 246

Intercom, Inc.

JANUARY 24, 2023

At Intercom, we’ve reinvented different parts of our product many times over the years – most recently, our Messenger. This evolution always starts with one thing: a clear product vision. All products follow the same life cycle: development, growth, maturity, decline. An inevitable slide into decline sounds ominous.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Userpilot

FEBRUARY 13, 2024

Contextual email marketing isn’t just about sending emails—it’s about delivering the right message at the right time and relevant to the user’s behaviors. But how can you implement the right email marketing strategy to drive product engagement in SaaS businesses?

Analytic Tools 52

Analytic Tools Feedback Software Customer Experience Data Visualization 52

Product Management University

JULY 18, 2023

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. As a former product marketing manager, I know this all too well and was guilty in the first degree!

Positioning 130

Positioning Product Research Construction Workshop 130

Userpilot

FEBRUARY 3, 2021

In the mission to solve your users’ most significant pain points, a user journey template can be your greatest asset. Sure, user personas are helpful. But they don’t answer where the sources of friction are coming from as your users explore your product. What Is a User Journey?

Analytic Tools 98

Analytic Tools User Testing Customer Experience Research Software 98

Userpilot

AUGUST 31, 2021

Hot Topics – From Deep Innovation, Team-Led Growth, Killing Features, to the Challenges in Product Marketing & Management in 2021. This year, we have divided the topics of presentations into six exciting categories: Product Analytics. Product Operations. Product Growth. Product Marketing.

Onboarding KPIs 98

Onboarding KPIs Workshop Customer Experience Product Research 98

Roman Pichler

NOVEMBER 12, 2019

But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product. What’s more, the product people would occasionally visit the development site, and development group members would travel to product management from time to time. Unfortunately, things didn’t go to plan.

Weak Development Team 191

Weak Development Team Customer Experience Technical Review Product Research 191

Roman Pichler

NOVEMBER 12, 2019

But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product. What’s more, the product people would occasionally visit the development site, and development group members would travel to product management from time to time. Unfortunately, things didn’t go to plan.

Weak Development Team 191

Weak Development Team Customer Experience Technical Review Product Research 191

Mironov Consulting

MARCH 9, 2024

One technique that I teach in my product courses/workshops is something I call “count the digits.”    In my experience, gross comparisons let us ignore 85% of incomings – so that we can put strategic thought and discovery into the top 15%. 

User Testing 59

User Testing Reporting Tools Customer Experience Technical Review 59

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. Product Con.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Bain Public

JANUARY 4, 2020

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product of Bain Public, is honoured to be leading an expert workshop in collaboration with AIESEC, the world's largest youth-run organization that provides young people with leadership development. They hoped to change the world, one person and one internship at a time.

Workshop 52

Workshop User Testing Leadership Customer Experience 52

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. Let me walk through the entire workshop in the phases with its results. It is noted that some of the dimensions take time to define so invest the right amount of time to define the strategy.

Startups 123

Startups Strategy Technical Review B2B 123

Roy Madden

JANUARY 29, 2021

Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Work cross-functionally with teammates across the company to launch new features on time and at a high quality bar. Grow and lead the product marketing team.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Roman Pichler

OCTOBER 7, 2019

Before you order the roadmap items, double-check that you have a validated product strategy in place. You should be able to confidently say why users would want to use your product and why it is worthwhile for your company to invest in it. If you haven’t nailed the answers, then do not continue the roadmapping effort.

Roadmap 206

Roadmap Product Research Customer Experience User Testing 206

Roman Pichler

DECEMBER 3, 2019

A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. Use Collaborative Workshops to Review and Adapt the Strategy.

Technical Review 211

Technical Review Product Strategy Strategy Workshop 211

The Product Coalition

MARCH 6, 2024

In fact, I’d argue that it’s a common pattern of success for early-stage companies and products. Being able to focus your limited time, resources, and people can often be the thing that makes or breaks a company. To cut another long story short, we did what all great product people do, and we did the research.

Research Software 128

Research Software User Testing Customer Experience Data Visualization 128

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic. But is it enough?

User Testing 102

User Testing Workshop B2B Leadership 102

The Product Coalition

SEPTEMBER 19, 2021

The fact that your potential customers have a problem, doesn’t mean that they are willing to do what it takes to solve it. I knew about the idea of laser eye surgery for a long time but was always too afraid to even think about it. But I can tell you that I was still afraid this time too. I was still afraid.

User Testing 139

User Testing Customer Experience Product Research Startups 139

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of professional members whose skills, expertise and experience power the most recognized and respected innovative companies in the world.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

bpma ProductHub

OCTOBER 2, 2017

I wanted to do a book like this for a long time. I had set out to create a software product for roadmapping but soon discovered people don’t have good processes that support roadmapping. As companies adopt agile and lean methodologies, there was clear need for education on a new way to manage product roadmaps”.

Books 394

Books Roadmap Software Review Workshop 394

Intercom, Inc.

MARCH 12, 2020

What hasn’t changed is people’s innate desire to be treated as the valued customers they are while having their problem solved. There are now more ways than ever to help your customers solve their problems. Customers don’t mind knowing it’s automated, but they like it when the experience feels natural and personalized.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164