Intercom, Inc.

SEPTEMBER 10, 2018

For a long time, many companies had only one way to capture visitors to their website: contact forms. Lengthy lead forms became the lifeblood of modern customer acquisition. So how do you prepare your sales team to sell in live chat? On the surface, the live chat sales funnel works in much the same way as the traditional funnel.

Customer Experience 132

Customer Experience Research Software Product Research Data Visualization 132

Intercom, Inc.

SEPTEMBER 4, 2019

The concept of coaching is different from sales training: sales training is usually the same for everyone, while coaching is based on the individual needs of each rep. As coaching expert Matt Cameron says , the difference between training and coaching in sales is a lot like the difference in professional sports.

Weak Development Team 175

Weak Development Team Data Visualization Outbound Sales Training 175

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  But in general, the math can’t work.

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

The Product Coalition

FEBRUARY 26, 2022

Why have Product Managers stopped speaking to customers? Very sadly, most product managers I meet today no longer talk directly to customers regularly. If you ask; “How many customers did you speak to this week?” Not enough time?—?too It’s not that people don’t want to do it, it’s that they can’t seem to find the time.

User Testing 170

User Testing Weak Development Team Customer Experience Customer Feedback 170

Johanna Rothman

MARCH 22, 2023

Thank you so much for your efforts to date. Now that we are close, Sales, Training, Marketing all need much more detail and information about how to use Nova and when they can expect it. Let's consider these first weekly demos and status as experiments. As a company, we need more demos and more data.

Data Visualization 87

Data Visualization Workshop Demo Sales Training 87

Product Management University

FEBRUARY 25, 2020

Portfolio product management is a customer outcome approach to product management and product marketing that eliminates silos and competing priorities and fosters collaboration across product teams. It limits your view of the customer to the users of the product. What are the Core Principles of Portfolio Product Management?

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Pragmatic Marketing

AUGUST 20, 2019

Recent high-profile breaches, media coverage of data privacy regulations and Canada’s Personal Information Protection and Electronic Documents Act, plus personal experience have made security a top concern for Canadians.

Data Visualization 70

Data Visualization User Testing Product Research Reporting Tools 70

Intercom, Inc.

JANUARY 16, 2019

Only then will you have the foundation to consistently win new customers, upsell existing ones and see the kind of predictable growth that’ll be the making of your company. An efficient and profitable sales org is the product of many strategic decisions – who you’ll hire, what you’ll pay them, how you’ll onboard and train them, and much more.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Pragmatic Marketing

DECEMBER 20, 2019

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In Finding ways to celebrate the seemingly little moments and efforts is important.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In Finding ways to celebrate the seemingly little moments and efforts is important.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Gainsight

AUGUST 31, 2022

Within the world of customer experience (CX) and customer success (CS), however, I use the term squishy to describe a team that operates on the basis of intuition or assumed best practices, not hard evidence. It’s important that both teams are aligned in terms of the conversations and outcomes they are discussing with customers.

Data Visualization 52

Data Visualization Sales Training Customer Experience Construction 52

Userpilot

SEPTEMBER 18, 2021

Carefully read the job description and think about how your previous experience with marketing campaigns will make you an indispensable PM. My job is to take care of the users post-signup. So basically – [new user] onboarding, product discovery, feature discovery, product adoption, retention and so on. Natália Kimli?ková

Onboarding KPIs 91

Onboarding KPIs Analytic Tools Research Software Product Marketing 91

Mind the Product

SEPTEMBER 1, 2017

We all come to product management from different backgrounds, but one thing that has long been true and is only just starting to change, is that when we start this job our training generally consists of Googling. It’s interesting then to contrast our approach to training with other job roles. But the training was intense!

Data Visualization 135

Data Visualization Product Management Product Manager Weak Development Team 135

Amplitude

MARCH 11, 2020

Output-based product roadmapping frequently looks like jostling and negotiating to sequence a given set of features over time and across several swimlanes, each representing an engineering team. Product managers and their teams almost always inform their roadmaps based on various data, market and user insights. Outcome-Based Planning.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

Gainsight

DECEMBER 23, 2019

On a recent webinar with one of our private equity partners, Gainsight CEO Nick Mehta shared an inspiring outlook on what’s to come in the year 2020 for customer success. This is a partial transcript of Nick and Gainsight’s vision of the future of customer success. Number three is what we call “Customer Data Infrastructure.”

Customer Experience 52

Customer Experience User Testing Customer Feedback B2C 52

Pragmatic Marketing

AUGUST 3, 2018

An alliance with an established partner can be what takes your startup out of its cramped, overcrowded market space and onto a much larger playing field with a stadium full of customers. Prospects also want to see a healthy-sized base of customers who will help drive the direction of the product. Big and Rich Matters.

Customer Experience 70

Customer Experience Document Startups Sales Training 70

Pragmatic Marketing

AUGUST 3, 2018

An alliance with an established partner can be what takes your startup out of its cramped, overcrowded market space and onto a much larger playing field with a stadium full of customers. Prospects also want to see a healthy-sized base of customers who will help drive the direction of the product. Big and Rich Matters.

Customer Experience 70

Customer Experience Document Startups Sales Training 70

Pragmatic Marketing

AUGUST 1, 2018

An alliance with an established partner can be what takes your startup out of its cramped, overcrowded market space and onto a much larger playing field with a stadium full of customers. Prospects also want to see a healthy-sized base of customers who will help drive the direction of the product. Big and Rich Matters.

Customer Experience 70

Customer Experience Document Startups Sales Training 70

Intercom, Inc.

APRIL 4, 2019

But even for companies with this early viral growth, there comes a point in time when this organic growth needs to be supplemented with formal sales. Yes, Slack started off with no sales team. The self-service model requires little to no selling whatsoever, saving time, labor and resources for a growing startup.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Mind the Product

AUGUST 20, 2018

Part of your product launch plan will include an initial sales forecast (or business case) to aid the initial provisioning of materials and inventory of the new product. Increased sales training, promotion, and product improvements are some of the actions to be considered. Impact and timing of product revisions.

Customer Experience 73

Customer Experience User Testing Management Management 73

Userpilot

SEPTEMBER 18, 2021

Carefully read the job description and think about how your previous experience with marketing campaigns will make you an indispensable PM. My job is to take care of the users post-signup. So basically – [new user] onboarding, product discovery, feature discovery, product adoption, retention and so on. Natália Kimli?ková

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Carefully read the job description and think about how your previous experience with marketing campaigns will make you an indispensable PM. My job is to take care of the users post-signup. So basically – [new user] onboarding, product discovery, feature discovery, product adoption, retention and so on. Natália Kimli?ková

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

The Product Guy

JUNE 15, 2017

Whether it’s your plans (roadmap), feedback you’ve heard from users, product usage data (analytics), or posing questions — getting what you’re doing and thinking in front of a cross-departmental audience will provide you with input that helps you make better decisions and will help align others with the goals you’re looking to achieve.

User Testing 117

User Testing Feedback Software Customer Feedback Research Software 117

ProductPlan

NOVEMBER 19, 2021

Customer interviews? Researching the market and your user persona’s needs for potential product ideas. Building your product’s strategic schedule, including timelines for development milestones, marketing campaigns, sales training, etc. Training and onboarding. Studying competitive products? Other methods?

Research Software 52

Research Software Analytic Tools Systems Review Development Team Review 52

ProductPlan

FEBRUARY 15, 2022

It frees them to focus on other demands on their time and attention. How can product operations help tailor information, metrics, and data for each audience so the right information gets to the right people in a timely manner? Product managers face a firehose of customer data. Getting familiar with data is key to success.

Data Visualization 92

Data Visualization Reporting Tools Analytic Tools Research Software 92

Userpilot

SEPTEMBER 18, 2021

Carefully read the job description and think about how your previous experience with marketing campaigns will make you an indispensable PM. My job is to take care of the users post-signup. So basically – [new user] onboarding, product discovery, feature discovery, product adoption, retention and so on. Natália Kimli?ková

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

B2B Product Management

DECEMBER 6, 2016

So if you are looking to get experience in both these areas, it is best to do it at a smaller company or a startup. You work with alpha, beta customers and release the field-ready product. You work with Marketing to define the customer profile, you work with business development to do sales training and enablement.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Pragmatic Marketing

OCTOBER 11, 2019

So one of the things in my role here at Pragmatic and one of the things we see all the time is that product marketing is not always the same company to company. The nice thing about HubSpot, is we have a great product teams with good user researchers and UX designers and product designers who will do a ton of customer interviews beforehand.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So one of the things in my role here at Pragmatic and one of the things we see all the time is that product marketing is not always the same company to company. The nice thing about HubSpot, is we have a great product teams with good user researchers and UX designers and product designers who will do a ton of customer interviews beforehand.

Product launches 70

Product launches Research Software User Testing Product Research 70

The Accidental Product Manager

MARCH 11, 2019

So here’s a quick question for you: what is the shortest time that you’ve ever worked at a product manager job? They already had a product manager and so I was going to be the external product manager who dealt with customers, competition, trade shows, etc. What We’ll Be Talking About Next Time.

Product Management 99

Product Management Product Manager Weak Development Team Management 99

Intercom, Inc.

JULY 5, 2018

Previously, however, he ran sales productivity for teams at Google, Salesforce and Box. His time at the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. Short on time? But customers want to know about themselves.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

Previously, however, he ran sales productivity for teams at Google, Salesforce and Box. His time a the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. Short on time? But customers want to know about themselves.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

Business of Software Conference

NOVEMBER 30, 2020

From pitches that drown customers in a word-soup of features, to high-concept vision pitches that leave customers confused and sceptical – many companies struggle to connect authentically with customers in a way that generates deals. So, it starts with this, like, you have to kind of put yourself in the shoes of a customer.

Research Software 64

Research Software User Testing Positioning Product Research 64

Intercom, Inc.

JUNE 3, 2021

And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. If you’re short on time, here are a few quick takeaways: You can’t balance short-term and long-term investments without considering the existing product strategy. Where should you invest your resources?

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Pragmatic Marketing

AUGUST 20, 2019

Recent high-profile breaches, media coverage of data privacy regulations and Canada’s Personal Information Protection and Electronic Documents Act, plus personal experience have made security a top concern for Canadians.

Data Visualization 14

Data Visualization User Testing Product Research Reporting Tools 14

Pragmatic Marketing

NOVEMBER 8, 2009

I can't count how many times in my career I've had to write a market requirements document (MRD) for a product that had already gone to market. and I didn't have a single place I could go to get the answers, I've realized, lovely, time to write the MRD. What sort of customers are you interested in helping? It's sad, actually.

Document 70

Document Customer Experience Sales Training User Testing 70

Business of Software Conference

NOVEMBER 28, 2019

Over 30 years Stephen has seen the evolution of software and tech companies with a fascinating career spanning computers, strategy, software , universities, chairing 8 companies, Government, and most recently in AI gaining a wealth of experience and some great insights to share. So I managed to arrive on time. Upcoming Events.

Analytic Tools 40

Analytic Tools Research Software Data Visualization Software Review 40