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Most product teams get mobile app analytics wrong. They track 47 different key performance indicators (KPIs) in their mobile analytics platform , spend hours debating dashboard numbers, yet can’t predict which users will churn next week The problem here isn’t a lack of data.
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You know your product collects tons of data. Datavisualizationtools help turn your messy spreadsheets into clear, interactive insights. The best ones dont even need SQL or data science skills. Because product analytics should be easy and accessible for everyone, not just data experts.
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Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker
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COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. While we saw DAU stay consistent for traditional banking apps this year, DAU spiked for budgeting apps, insurance companies, credit score apps, and other mobile-first brands in the finance category.
Mobile-first finance companies are disrupting the market left and right – especially in light of the COVID-19 pandemic. But many brands – specifically ones in traditionally transactional industries like finance – fail to capitalize on this. You can download the full report here.
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This report contains data from the following app categories: Finance. Personal Services. Business Services. Download a complimentary copy of the report now to see how your app performed against the marketplace and to help set new, data-backed engagement goals for 2022. Food and Drink. Healthcare.
In order to fully understand how your app’s experience compares with the market, it’s important to look at benchmarks in your specific app category. Our 2019 Mobile Benchmarks by App Category report looks at trends and differences across popular app categories, with a focus on Finance apps. 3 tips for Finance app success.
Today, we’re thrilled to release our 2021 Mobile App Engagement Benchmark Report. Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help you understand your app’s engagement strengths and areas for improvement. What’s New in the 2021 Report. See the Report.
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Watch the recording of Christy Culp, Apptentive’s Chief Customer Officer and Director of Marketing, Ashley Sefferman, as they discuss 2022 mobile app trends and category-specific benchmarks to help quantify your app’s success. They share insights applicable across the mobile landscape, as well as benchmarks specific to your industry.
2020 has been volatile for Finance apps. COVID-19 hit apps in the Finance category with a one-two punch, with heavy increases in usage as well as staggering drops in economic activity. And in order to get there, we need to look at data from before the world changed while we try to interpret what comes next.
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Finance brands were generally spared by the marketplace shakeup of 2020. Consumers used Finance apps for the same standard purposes, although DAU spiked as people used mobile as their primary access point to banks and finance management. 2021 Engagement Benchmarks for Finance Apps. Ratings and Reviews.
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