Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Download The Growth Handbook. Informing our approach to the market. What is customer segmentation?

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

The Secret PM Handbook

FEBRUARY 9, 2018

” Does your salesforce complain “We don’t get enough leads from Marketing, and the leads we get aren’t any good?”. Marketing Uses Product Knowledge To Know Who To Target. The job of Marketing is to find people to buy your product. The fact is that Marketing doesn’t decide who to target. Click To Tweet.

Data Visualization 186

Data Visualization Reporting Tools Research Software User Testing 186

Userpilot

NOVEMBER 3, 2022

The truth is self-service support has come to stay. A knowledge base is a self-serve repository of information about a product, service, or specific topics, created to guide users effectively. A knowledge base is a self-serve repository of information about a product, service, or specific topics, created to guide users effectively.

Analytic Tools 90

Analytic Tools Feedback Software Customer Communications Data Visualization 90

Gainsight

JUNE 17, 2022

Without the right data and cross-functional agreement on key performance indicators (KPIs), you risk spending your resources in the wrong place and missing the opportunity to capture and quantify your product-led efforts. Want to learn what data to start keeping track of for PLG?

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Research Software 52

Agile Velocity

MAY 14, 2020

DevOps is the practice of software development (Dev) engineers and of IT operations (Ops) working together during a product’s entire lifecycle, from design through development to production support, in order to shorten the total lead time (from concept to cash) and to provide predictable delivery of high-quality products. Predictability.

Feedback Software 98

Feedback Software Agile Analytic Tools Data Visualization 98

Intercom, Inc.

DECEMBER 10, 2018

All your messaging is marketing, both before and after the sale. So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. This guide is for marketers interested in learning more about the tools of the trade and the various types of in-app marketing – and the ways to use them.

Feedback Software 137

Feedback Software Analytic Tools User Testing Marketing 137

Gainsight

APRIL 21, 2022

You will learn everything from utilizing product analytics and product adoption strategies to career advice for Product Management professionals. . How To Improve Your Feature Prioritization Process With Data You Already Have. Why a Product-Led Growth Strategy Is Becoming a Must in Today’s Competitive Market. Product Analytics.

Customer Experience 52

Customer Experience Data Visualization Analytic Tools User Testing 52

Modus Create

JULY 21, 2020

We’ll discuss what’s necessary to accomplish when you’re planning to transition to Scaled Agile, including the differences in frameworks, tools, and training options that are critical to success. When companies use Scaled Agile they are empowered to pivot quickly and respond to market changes. Transparency is key. Frameworks.

Agile 134

Agile Data Visualization Reporting Tools Research Software 134

The Secret PM Handbook

MAY 18, 2017

Most of our tools and applications deliver capabilities, but users and buyers are always hoping that what they’re buying is knowledge. They have to become experts in our tools when they really just want to be experts in their job. iPhone (visual voicemail). This guy might have too much knowledge. Knowledge is power.

Research Software 287

Research Software Data Visualization Differentiation Customer Experience 287

The Secret PM Handbook

OCTOBER 21, 2017

We product managers are always told that we need to spend a lot of time with customers, and with the market, to create successful products. It’s challenging to find the signal – market problems – in the noise – our conversations with customers and prospects. The signal you get from the market is weak.

Customer Experience 150

Customer Experience Data Visualization Framework Article 150

Intercom, Inc.

FEBRUARY 8, 2019

She has always been very analytical, quantitative and results oriented. Having the right team and direct reports around you is really critical. For example, if you’re hiring somebody to be a growth marketer, give them a take home assignment to figure out the first thing they would do to drive growth for the business.

Data Visualization 153

Data Visualization Reference Customer Experience Framework 153

The Product Coalition

JANUARY 11, 2023

When I start to learn about product management, it seems PMs do a lot of things related to data, research, user experience, and dealing with other teams such as design, engineering, etc. Whimsical : Whimsical is a unified suite of collaboration tools. Move ideas forward faster with visual communication. Draw.io : Draw.io

Feedback Software 103

Feedback Software Research Software User Testing Technical Review 103

Gainsight

AUGUST 5, 2022

In Gainsight’s book, The Customer Success Professional’s Handbook, the authors shared the essential skills that every CS professional should possess. Using data and playbooks to mitigate customer risks. Sometimes that valuable insight means you have to say “no” to the customer when they try to repeat flawed processes and practices. .

Reporting Tools 59

Reporting Tools Feedback Software Technical Advisors Data Visualization 59

The Secret PM Handbook

JUNE 16, 2017

Obviously, based on this data retrospectives and debriefs should be a no-brainer. But this data still doesn’t motivate most teams to act. With this data I can say, “I recommend the team start doing retrospectives – your performance will improve 10x faster.” I want the company to buy the team a tool to support retrospectives.

Data Visualization 186

Data Visualization Customer Experience Research Software User Testing 186

Intercom, Inc.

FEBRUARY 5, 2019

You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. Get your free copy of The Sales Handbook. Whether your sales team is five or 500 people, a well formulated sales strategy is crucial to being able to close deals quickly and predictably.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

The Product Cafe

JANUARY 18, 2024

We've been following them for a long time and are really grateful for their unique insights. He is a key advisor and speaker known for his product strategy insights. Renowned for her practical approach to aligning product, marketing, and sales strategies. They're great at sharing the info and resources we all need.

Artificial Inteligence 52

Artificial Inteligence Technical Advisors Customer Experience Certifications 52

Gainsight

NOVEMBER 16, 2021

It challenges the traditional sales and marketing funnel, where you cast a wide net and hope new leads will swirl down conversion paths to a sale. On the inner circle of your flywheel, visualize the different segments of your users based on their stage of their product journey. Power your plans with analytics. Active customers.

Analytic Tools 52

Analytic Tools Product Research Feedback Software Onboarding KPIs 52

The Product Cafe

DECEMBER 12, 2023

It's insightful, but it might inadvertently narrow your vision. The issue here is that these users are already accustomed to your product, and their valuable suggestions might not encapsulate the broader market needs or emerging trends. Research the broader market, not just your current user base.

Product Research 52

Product Research User Testing Customer Feedback Customer Experience 52

Gainsight

MAY 10, 2021

The recent proliferation of streaming services has led to an abundance of original content. Want to learn from someone who is a Gainsight Award Winner for Customer Success Excellence in a highly competitive Saas market? Delphix accelerated their ability to grow their customer success team using their scalable and predictive structure.

Data Visualization 52

Data Visualization Travel Customer Experience Customer Feedback 52

Product Bookshelf

AUGUST 22, 2016

Customer analytics. ACTION : Put yourself in the customer’s shoes; find how to solve problems with your product or service. Thinkertoys: A Handbook of Creative-Thinking Techniques. Design around the illusions of choice, facial cues, and predictable aesthetics. Lean Analytics: Use Data to Build a Better Startup Faster.

Data Visualization 48

Data Visualization Books User Testing Customer Experience 48

The Secret PM Handbook

MARCH 28, 2018

In my articles about go to market , I always mention the importance of “customer stories.” These stories are a critical component of the knowledge that product management can provide to sales and marketing and sales engineers to help ensure sales success. It’s nice to have a tool like that! A Basic Structure for Storytelling.

Customer Experience 207

Customer Experience Weak Development Team Demo Agile 207

The Secret PM Handbook

MAY 18, 2017

Most of our tools and applications deliver capabilities, but users and buyers are always hoping that what they’re buying is knowledge. They have to become experts in our tools when they really just want to be experts in their job. iPhone (visual voicemail). This guy might have too much knowledge. Knowledge is power.

Research Software 150

Research Software Data Visualization Differentiation Customer Experience 150

Mind the Product

JANUARY 10, 2017

While there are a large number of tools which claim to help you to create value, for me, quite frankly, it boils down to only a few secret weapons which do not (most of the time) involve buying fancy software or subscribing to the latest project management doodads. The practices I describe are not an exhaustive list of tools and methods.

Research Software 84

Research Software Analytic Tools Data Visualization Reporting Tools 84

Intercom, Inc.

DECEMBER 19, 2018

. “The journey from startup to scale-up is a fascinating story, and we thoroughly enjoy sharing our perspective, our insights and our experiences” The journey from startup to scale-up is a fascinating story, and we thoroughly enjoy sharing our perspective, our insights and our experiences as we continue on that journey.

Analytic Tools 150

Analytic Tools Research Software User Testing Customer Experience 150

The Secret PM Handbook

MARCH 28, 2018

In my articles about go to market , I always mention the importance of “customer stories.” These stories are a critical component of the knowledge that product management can provide to sales and marketing and sales engineers to help ensure sales success. It’s nice to have a tool like that! A Basic Structure for Storytelling.

Customer Experience 170

Customer Experience Demo Agile Article 170

Userpilot

JULY 13, 2021

Most SaaS businesses recognize that interactive walkthroughs are a helpful onboarding tool , but few use them correctly. In this article, we’ve put all our insights from building walkthroughs with thousands of SaaS companies in one place. Building a walkthrough using a dedicated tool is much easier than coding it from scratch.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

Gainsight

JUNE 11, 2021

You really don’t need to do hundreds of interviews to find data points that you can start to take action on. Major Takeaways: We’re seeing five PM trends: salaries and hiring are rising, career paths are widening, companies are becoming product-led, tools are becoming no code, and lifelong learning is a must.

Reporting Tools 91

Reporting Tools Research Software Onboarding KPIs Data Visualization 91

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. Get your free copy of The Growth Handbook, brought to you by Intercom. In order, they need to know, use, love and recommend your products or services.

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

BrainMates

APRIL 2, 2019

Great Product Managers deliver products for a market segment, not for an individual or for one enterprise customer. You’ll be faced with many different requests to make a change to your product for a handful of customers, and will need to use your judgement, data, or both, to evaluate these promptly. Don’t like saying no’?

Product Management 99

Product Management Product Manager Customer Experience Data Visualization 99

The Secret PM Handbook

FEBRUARY 20, 2018

In this article I show you how to take what you know about the problems your product solves and turn it into tools that enable sales to blow out their numbers. Perhaps your product is a project management tool that’s particularly strong in resource management. We keep the data in a spreadsheet. What Does The Prospect Want?

Product Research 170

Product Research Demo User Testing Data Visualization 170

The Product Coalition

AUGUST 26, 2019

As markets become more segmented, companies scale by trying to meet segmented needs. For software products : design interface, data sets, infrastructure ?? For service products : people expertise, customer experience, and process. Professional services, such as healthcare professionals, are often already productized.

Feedback Software 60

Feedback Software Customer Experience User Testing Data Visualization 60

Sequent Learning

APRIL 22, 2019

While not all targeted for product managers, we have found these books to be accessible, helpful, and filled with tools to contribute to the success you deserve. Written for product managers, designers, marketers and entrepreneurs, Nir Eyal wrote an informative how-to guide for building better products. Be remarkable.

Books 40

Books Product Management Product Manager Data Visualization 40

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. Customer Retention Strategies for Your Marketing & Sales Departments. The marketing and sales warriors in the trenches creating blog posts, running email campaigns, and closing deals.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

The Secret PM Handbook

JULY 30, 2018

There are a lot of different tools for persuasion, and I list a lot of them below. I can’t suggest that you become an older white man like me, so I’m offering a lot of other tools and techniques instead! The post Persuasion Tips For Product Managers appeared first on The Secret Product Manager Handbook.

Product Management 170

Product Management Product Manager Management Management 170

The Secret PM Handbook

OCTOBER 21, 2017

We product managers are always told that we need to spend a lot of time with customers, and with the market, to create successful products. It’s challenging to find the signal – market problems – in the noise – our conversations with customers and prospects. The signal you get from the market is weak.

Customer Experience 170

Customer Experience Data Visualization Framework Article 170

DISQO

JUNE 15, 2015

In theory, user feedback can enable product managers to apply a data-driven approach to decision-making, so that only demanded features and products get built. For example, we’ll often find that in surveys, consumers report that user reviews are unimportant in making purchasing decisions. appeared first on Alpha.

User Testing 49

User Testing Technical Review Data Visualization Customer Feedback 49

Sequent Learning

SEPTEMBER 4, 2019

Over the past couple of years, a number of software companies have emerged with tools that are designed to help product managers do their jobs. I’ve also noticed an increase in the number of books and mass market training for product managers. and doing it over and over, as fast as your markets are moving. That’s great news.

Customer Experience 63

Customer Experience Research Software Product Management Product Manager 63