BrainMates

OCTOBER 10, 2023

Disrupting the Product - Strategy Questions Answered By DIANE SEXTON Even though periods of decline are a normal part of the economic cycle, there is no denying the enormous pressure these periods place on our organisations. From there, confirm your market fit. Do you need to refine your target market? Is it still true?

Product Strategy 52

Product Strategy Strategy Customer Experience Vision 52

Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. And that, by definition, will allow them to be more effective. But those actions still need context.

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Differentiation Product Strategy Strategy Marketing 52

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

User Testing 121

User Testing Product Marketing Marketing Customer Experience 121

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

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Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

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Product Management Product Manager White Paper Management 246

The Product Coalition

JULY 28, 2020

According to Customedialabs , the typical bounce rate for good performing e-commerce and retail products is 20%?—?45%, 45%, for B2B products it is 25%?—?55%, Interestingly, the bounce rate tells a lot whether you are close to your product/market fit or not. 55%, and for lead generation websites it is 30%?—?55%.

User Testing 112

User Testing Product Research Product Marketing Testing 112

Product Management University

FEBRUARY 1, 2024

You followed the textbook process for uncovering an unmet market need, justified the financial investment and successfully released product version 1 to market with great success. The Product Version 1 and Done Dilemma – Root Causes! The backgrounds and experiences of your stakeholders definitely come into play.

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B2B Vision Roadmap Framework 147

The Product Coalition

JUNE 18, 2023

Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well. The market, however, understood it differently. That’s the whole reason VCs invest in startups.

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Naming User Testing Feedback Software Weak Development Team 128

Roman Pichler

MAY 4, 2022

You might not know, for example, which marketing strategy is most appropriate or which sales channels are most effective. Consequently, you’ll benefit from the input of a marketer and a sales rep. You need the stakeholders’ active contribution to progress the product and reach the product goals.

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Product Research Agile User Testing Framework 301

The Basics of Product Management

JUNE 21, 2020

The product roadmap is the foundational guiding document that defines the vision for the product. It is a product strategy document that is used as a source of truth by the product team, the development team, external stakeholders, etc. Do subscribe to my newsletter for the latest on product management.

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Definition Roadmap Product Research User Testing 59

Amplitude

MAY 30, 2020

The best product strategies exhibit a deep understanding of customers. They reflect how customers get value out of your product. This is true in marketing. And it’s definitely true when it comes to building products that create real, sustainable, profitable growth. What is a data-informed product strategy?

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Data Visualization Information Product Strategy Feedback Software 75

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 267

Weak Development Team Product Management Product Manager User Testing 267

Product Management University

OCTOBER 11, 2023

With that as the backdrop, the integration of those products on to the platform would have been done with a completely different purpose – to support the operational integration of specific customer business processes. Product management has set everyone else up for success.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 85

User Testing Product Research Marketing Research Software 85

The Product Coalition

MARCH 21, 2019

I want you to do it because I think we (the collective high-tech community) should be putting out “better” products. By my personal definition of better. But who am I to judge what is “better” for your product? You test the new checkout flow of your eCommerce site and you get a definitive answer to whether it increases revenue.

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Definition User Testing Product Research KPI 60

ProductPlan

FEBRUARY 1, 2021

Companies had to shift their product strategy. They had to shift their product strategy. My role was definitely more of a CEO role,” Tan said. “It I’m going to have to take on that more focused leadership role, put a strategy in place to steer us out of this conundrum.”. “I

Product Strategy 59

Product Strategy Strategy Leadership Consulting 59

ProductPlan

MARCH 17, 2021

At its most basic level, a customer-led product strategy means that your customers are the top priority at all times. Start with the product vision statement, then set out your goals and initiatives. Having your customer service and marketing departments work together is a good way to boost the customer experience.

User Testing 63

User Testing Reporting Tools Data Visualization Customer Feedback 63

The Product Coalition

AUGUST 14, 2022

One seasonality that definitely happens but I don’t have a clear explanation why, is with accelerator programs. For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. Something definitely didn’t work.

User Testing 125

User Testing Feedback Software Product Research Customer Feedback 125

Userpilot

NOVEMBER 20, 2023

While product managers are more customer and business-centric, technical PMs focus on the technical development and implementation of solutions. TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. Product vision.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

ProductPlan

FEBRUARY 4, 2021

Companies had to shift their product strategy. They had to shift their product strategy. My role was definitely more of a CEO role,” Tan said. “It I’m going to have to take on that more focused leadership role, put a strategy in place to steer us out of this conundrum.”. “I

Product Strategy 52

Product Strategy Strategy Leadership Consulting 52

The Product Coalition

SEPTEMBER 8, 2022

What is product lifecycle management (PLM)? Although there are many definitions of product lifecycle management (PLM), they all share common threads. In the world of a physical product, it’s the process of managing a ‘thing’ through the stages of its life, from development through decline. Product Strategy.

Software Review 105

Software Review Product Research Onboarding KPIs Government 105

ProductPlan

MARCH 17, 2021

At its most basic level, a customer-led product strategy means that your customers are the top priority at all times. Start with the product vision statement, then set out your goals and initiatives. Having your customer service and marketing departments work together is a good way to boost the customer experience.

User Testing 52

User Testing Reporting Tools Data Visualization Customer Feedback 52

Dear Strategy

AUGUST 25, 2019

Dear Strategy: “How do you make sure there is an effective inter-working between different levels in a dynamic strategy evolution?”. Dynamic Strategy Evolution” – that could be the name of a band! Most large companies have global product management functions and regional product management functions.

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Product Strategy Strategy Reference Workshop 40

Dear Strategy

OCTOBER 27, 2019

Dear Strategy: “What is the difference between a product-based organization and a market-based organization, and how does that translate into product and marketing strategies?”. For smaller businesses with one type of product sold into one or more markets, this discussion is a moot point.

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Strategy Marketing Workshop Product Strategy 45

Bain Public

SEPTEMBER 17, 2020

Bain Public’s SOAP™ methodology and tool offers a full picture of your product strategy, tactics, metrics and roadmap all in one place. SOAP™ is a methodology that Bain Public created for product planning and roadmap prioritization based on principles of Product Strategy, Lean Startup, User-centered design, Data Science and more.

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Framework Leadership Customer Communications Definition 52

Roman Pichler

JUNE 1, 2020

A stakeholder is anyone who has a stake in your product, who is affected by it, or who shows an interest in the offering. While this definition includes users and customers, I use the term in this article to refer to the internal business stakeholders. Involve the Stakeholders in Important Product Decisions.

Weak Development Team 307

Weak Development Team Product Research Customer Experience Workshop 307

ProductPlan

JANUARY 11, 2024

To make sure we’re speaking the same language, let’s level set on the definition of OKRs: OKRs : a management strategy for setting business objectives and measurable outcomes. Define specific goals : Set specific and achievable goals in alignment with your product strategy. How do GQMs apply to product teams?

Analytic Tools 77

Analytic Tools Customer Feedback Framework Customer Experience 77

The Product Coalition

FEBRUARY 11, 2024

The value assessment framework allows you to identify gaps in any of the value layers — definition, delivery, and perception. Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. Some even need to be left untouched.

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Framework User Testing Customer Experience Definition 105

The Product Coalition

OCTOBER 26, 2020

Thinking and talking about the product definitely falls under this category. When it comes to the actual work products that product managers deliver: wireframes and user stories. Product Definition Itself Is Not Strategy So why do the CEOs say it is an important, strategic role?

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User Testing CTO Definition Product Research 126

Product Innovation Educators

OCTOBER 30, 2023

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. When I joined Kymeta, we had just launched our first-generation product called u7.

User Testing 123

User Testing Reporting Tools Customer Experience Research Software 123

The Product Coalition

JANUARY 13, 2021

Strategic product thinking is hard. Especially when done as an afterthought - when the product is already in the market?—?it I created a model called “The Product Circuit”, which I have since used in product strategy processes with dozens of companies and in my lectures when I explain the journey to product-market fit.

User Testing 118

User Testing Definition Product Marketing Marketing 118

The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

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User Testing Customer Experience Customer Feedback Product Strategy 165

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

The Product Guy

MAY 7, 2020

Primarily there are 3 major aspects to understanding and performing well as a Product Manager, which are as listed below: Understanding the Role Definition Hard Skills required for the Role Soft Skills required for the Role. Understanding the Role Definition. Definition of PM role. Product Strategy.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

BrainMates

MAY 28, 2019

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. Facilitating a market-driven way of thinking.

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Framework Data Visualization Marketing Reporting Tools 74