This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
As a product-first company, new productlaunches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.
A lot of teams obsess about getting everything perfect for productlaunch day. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. There are marketing emails to assemble.
What do you need to successfully navigate the different productlaunch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A productlaunch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.
What does the productlaunch manager do? Does your organization really need such a role if you already have a product manager ? The productlaunch manager coordinates the work of cross-functional teams and supports the product manager during productlaunches. Book the demo!
A productlaunch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several productlaunches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.
Productlaunch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launchedproducts fail. What is a productlaunch in SaaS? Pre-launch phase.
Bootstrapping “Product Education” When I first joined Intercom, my role didn’t really have a name. I wrote our docs , hosted our webinars , created our help videos and managed our outbound messaging to customers. As the function grew, I hired a team of product people. I wore many hats. ” – Geoffrey James.
There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a productlaunch plan. If you get your productlaunch plan wrong, all the hard work and effort of building your product might be for nothing. Book a demo with our team to learn more.
For instance, if you receive an email from me with a case study, and you click on the case study, you’ll be greeted with a Visitor Auto Message, or a proactive live chat message, inviting you to chat with me. I typically see near 100% open rates for these types of messages and an over 25% reply rate. A simple “Welcome back!”
Like in-app messages, they also are a good way to invite beta testers. Product Hunt is a great venue to promote your product and get feedback from the members of the community. Engage influencers to generate publicity for your new product on social media. What is a product announcement?
What does a successful SaaS productlaunch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS productlaunch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.
How can you craft a productlaunch email to build anticipation, supercharge your sales, and establish a strong connection with your target audience? Indeed, a successful productlaunch email campaign is essential to the success of your product growth strategy. What is a productlaunch email?
To establish that value, we analyzed an aggregate dataset of 20 million live chat messages sent through Intercom to demonstrate the potential for live chat as a channel for converting visitors and driving actual revenue for your business. How to use live chat for a productlaunch. Automatically message visitors on your website.
These live chat stats will show you the conversion power of messaging. To establish that value, we analyzed an aggregate dataset of 20 million live chat messages sent through Intercom to demonstrate the potential for live chat as a channel for converting visitors and driving actual revenue for your business. Learn more: . Learn more:
What type of launchmessages do you use when announcing new features or product enhancements? Should you go with in-app notifications or a productlaunch email sequence? There are five types: new product release, new feature, pre-order, future sales campaign, and events announcement messages.
Productlaunch announcement emails can be intimidating. In this blog post, I'll take you through the different types of productlaunch announcement emails, the productlaunch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.
We’ve just wrapped up another edition of New at Intercom to share our fall 2022 productlaunch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. The last year hasn’t been easy. There are no additional charges.
Do they know where to go to promote their product, and how to do it once they get there? Getting through the first productlaunch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin.
Contact forms still have their place, but there’s a delay between when someone fills out a “request a demo” form to when an SDR follows up. We’ve been conditioned to expect instant responses when we talk to people on messaging platforms. How to use live chat for a productlaunch. Set proper expectations.
When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution. Give a serviceable demo of the basic product features and primary use cases.
In product management , a productlaunch timeline serves as a roadmap to ensure a well-structured and successful product release. So in this article, let’s review a productlaunch checklist to help you prepare a solid campaign that gets traction and sows the seeds for consistent growth.
Schedule a demo to talk with an expert. Product managers focus on user friction and patterns. By customizing your message for each audience, you keep the core findings intact while showing each group what matters most to their work. Tailor your message based on who you're speaking to. Sign up for free Need Help?
The secret to a successful productlaunch is in the consistency of the process. Has your business leader approved of the productlaunch? Aligning your productlaunch and customer benefits is very important to support overall organizational goals. Do you have a communication plan for the productlaunch?
This guide will introduce you to the best resources available for productlaunch managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A productlaunch manager is a professional overseeing the efforts to introduce new products to the market.
Schedule a demo to talk with an expert. Invite Them Early Pull support into planning conversations before the test launches. Provide productdemos, test plans, and known issues ahead of time. It protects trust, keeps feedback flowing, and reduces stress across your entire launch team. Sign up for free Need Help?
You’ll also need to outline your product’s positioning and messaging, decide on a pricing strategy , and create a comprehensive go-to-market strategy. Finally, put together the elements needed to launch your product and select key metrics for measuring your performance. Book a demo today to learn more!
When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution. Give a serviceable demo of the basic product features and primary use cases.
Understanding the salary landscape for productlaunch managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A productlaunch manager is a professional overseeing the efforts to introduce new products to the market. Let’s get started! Let’s get started!
And then it's a lot of also research in terms of, you know, under really understanding our audience really understanding the market and then maybe you know more and more too we've also started to do message testing so we've got some researchers on our team who can do some cool kind of like multi variant message testing.
And then it's a lot of also research in terms of, you know, under really understanding our audience really understanding the market and then maybe you know more and more too we've also started to do message testing so we've got some researchers on our team who can do some cool kind of like multi variant message testing.
What are the 7 laws of product GTM? How can product managers leverage them to orchestrate successful productlaunches ? These are some of the questions that Spencer Grover , Product Marketing Manager at Salesforce , answered in his recent presentation at Userpilot’s Product Drive 2022 conference.
Productlaunches are fraught with challenges—from budgeting to timelines to collaboration breakdowns, there are many places and ways a launch can go wrong. But one area where headaches are preventable is metrics: i.e., how you measure the success of your launch and subsequent product performance.
What are the best channels to announce new products: in-app communication, email, social media, etc? A product announcement is a message used to communicate an update to both existing and potential customers on a productlaunch or new feature. What is a product announcement? How do you create one?
Interested in productlaunch manager roles? In this guide, we’ll explore the ins and outs of productlaunch manager roles through detailed job descriptions and handy templates. TL;DR A productlaunch manager is a professional overseeing the efforts to introduce new products to the market.
Your product go-to-market strategy is the final ingredient for any successful productlaunch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.
They also work with product managers on the product roadmap , carry out experiments to validate ideas and help identify minimum viable features for the MVP. During the development stage, their focus is on developing the product positioning strategy and preparing for the productlaunch. Book the demo!
Customer interactions : PLG emphasizes self-service with intuitive onboarding and in-app support , while traditional sales-led companies prioritize 1:1 interactions with personalized demos and consultations. Use product data to tailor sales interactions across the customer journey. Ready to implement product-led GTM for your SaaS?
Embarking on a career as a productlaunch manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful productlaunch manager. First of all, enroll in a productlaunch manager certification course.
Looking to leverage marketing automation segmentation to offer contextual and relevant in-app messages ? Marketing automation segmentation enables you to deliver the right message to the right people at precisely the right time. Identifying power users for productlaunches and sending targeted messages highlighting the benefits.
Here are the main takeaways: Product managers focus on building the right product, while product marketing managers focus on getting the product into the right hands. PMs prioritize product development and functionality, while PMMs focus on market adoption and product desirability. Book a demo to learn more.
Whether you’re a seasoned professional or new to the field, understanding the nuances of productlaunch managers is essential for success. TL;DR A productlaunch manager is a professional overseeing the efforts to introduce new products to the market. Looking into tools for productlaunch managers?
Why are product release emails important for a successful productlaunch strategy? This article covers the why and how behind using emails during new productlaunch campaigns along with a curated list of new product release emails. Use a product adoption tool for that ( Check out Userpilot ).
The role of the growth product manager focuses on identifying and maximizing product growth opportunities. The productlaunch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Who is a product manager? In-app survey created in Userpilot.
What is ProductLaunch Management? Productlaunch management is the process of coordinating all strategic efforts needed for a successful market release. Creating sales collateral for the product. Timing the release to capitalize on external factors that might bolster attention and interest in the productlaunch.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content