Intercom, Inc.

JULY 29, 2021

Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Gainsight

JANUARY 8, 2019

Inspiring sessions, professional development—and did we mention they’re expecting 30,000 attendees this year? Some of the topics they tackled in 2018 included AI and machine learning, SaaS and enterprise apps, Internet of Things, and cloud-native solutions. INBOUND | September 3-6, Boston, MA. Event Website. Event Website.

Events 45

Events Inbound Data Visualization B2B 45

UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. Parachute focuses on custom website development that includes UX design, conversion optimization, e-commerce website design and development, and branding.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. Parachute focuses on custom website development that includes UX design, conversion optimization, e-commerce website design and development, and branding.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

The Product Coalition

JULY 1, 2019

HubSpot, a maker of inbound marketing and sales cloud tools, measures the number of active teams they serve, as the tools is of highest value for teams. Imagine a company developing a successful freemium messaging product, that sets the NSM to be number of sent messages. Use Data to Build a Better Startup Faster”. Barcelona?

KPI 93

KPI Data Visualization Workshop Analytic Tools 93

Intercom, Inc.

NOVEMBER 7, 2019

Spendesk thinks about building its company in three stages: startup, growth, and scale. So I spend my time hiring people, developing them into a fit on specific deals and also working on other graph levels such as packaging, pricing, how to go international, etc. Dee: And you have quite an interesting background for a head of sales.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Brian Balfour

AUGUST 3, 2017

Marketo Their market is the enterprise. As a result they've differentiated their product on the things that enterprise customers care about: customization, security, and scale (that's their Market Product Fit). Plenty of enterprise companies have tried to move down market by making small changes to their pricing or product.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Userpilot

MARCH 15, 2022

GTM strategies are important because they help you build and launch better products at the right time, reducing the chances of your startup failing. After you’ve identified your audience, the next step is to develop a value matrix that will help you create your unique value proposition. User persona example. Source: Slack.

Research Software 79

Research Software Strategy Customer Experience User Testing 79

Intercom, Inc.

FEBRUARY 5, 2019

Developing a sales strategy is one of the core activities every business will have to undertake. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. 8 steps to develop a winning sales strategy.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Intercom, Inc.

JUNE 6, 2019

Startups building an integration strategy should start by understanding where to add value and what tools people are using to get that value today. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. These are great companies with high inbound volumes.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Intercom, Inc.

APRIL 4, 2019

But as it started selling more and more into the enterprise, it staffed up with a deep and strong one. But when it came to selling Dropbox Enterprise, it added several. It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. How to bring formal sales into a growing startup.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Intercom, Inc.

JANUARY 24, 2019

Mike has been in and around startups for the better part of three decades: as a consultant, as a co-founder and now as the Managing Director of Salesforce Incubator, which propels new startups into the marketplace. He joined me for a chat that ranged from the role of AI to how they choose startups to incubate. Short on time?

Analytic Tools 151

Analytic Tools Data Visualization User Testing Artificial Inteligence 151

Intercom, Inc.

JANUARY 16, 2019

Most users view a product only through the lens of their own use, not through the needs and habits of all the users in their enterprise (which is a view someone at the top, such as a Chief Information Officer, is more likely to have). Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”. it all “works”.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

NOVEMBER 27, 2019

This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. A genius inbound marketing strategy. Moving upmarket: Court enterprise customers. It doesn’t tend to support enterprise software, but product-led companies can do really, really well there. Salesforce?

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Gainsight

FEBRUARY 2, 2024

Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. They’re creating great inbound marketers, with the understanding that it will make them more successful customers.

Education 52

Education User Testing Customer Experience Research Software 52

Intercom, Inc.

SEPTEMBER 8, 2021

When it comes to launching sales teams in hyper-growth startups, few people have walked the walk as much as Maggie Hott. “Give away your legos” and other commandments for scaling startups. By the time that I actually left Slack, I was senior manager of enterprise. About four months ago, I came over to Webflow.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Intercom, Inc.

OCTOBER 29, 2020

And so I worked with a whole bunch of companies in technology and financial services, consumer goods, helping them on things like growth strategy, developing new products, M&A. And so after a few more years doing that, I left and joined a startup. At the same time, I was doing a bunch of startup advisor work.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Business of Software Conference

JULY 26, 2016

Matt Wensing: 1 Startup In 10 Years vs 1,000 Startups in 10 Minutes. Nilan Peiris: Building A High-Growth Startup Sustainably. Bill Janeway: The Rise & Fall Of Enterprise Software. Rita Gunter McGrath & Mike Sikorsky: Alarming The Enterprise – Software-Driven Inflection Points.

Weak Development Team 70

Weak Development Team Data Visualization Customer Feedback User Testing 70

Intercom, Inc.

MAY 10, 2018

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. I’ve known Marc and Ben for a long time, and they originally seed-funded a startup of mine many years ago. Why you need a mechanism for free acquisition.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Intercom, Inc.

JANUARY 31, 2019

When you say, “We’re not going to do enterprise sales,” and then a massive company waves a massive number of potential dollars in your face, it’s easy to compromise when you haven’t written that out explicitly. For us, it was clear that startups and small businesses were the types of businesses we understood. Speed is everything.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Andrew Chen

MAY 14, 2018

I’ve known Marc and Ben for a long time, and they originally seed-funded a startup of mine many years ago. When I think about growth and Dropbox, Drew Houston’s classic talk from the 2010 Startup Lessons Learned Conference immediately comes to mind. You’ve also worked with Dropbox, who just had their very successful IPO.

User Testing 71

User Testing Customer Experience Onboarding KPIs Data Visualization 71

Business of Software Conference

NOVEMBER 19, 2019

Tim Barker has established three startups and has seen the ups and downs of the startup journey, from his first business being acquired by Salesforce – where he spent five years in the formative age of cloud computing – to his current company DataSift being acquired by Meltwater in 2018. Tim Barker, CEO, DataSift.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Business of Software Conference

JANUARY 16, 2020

We’re going to switch gears a little bit here and what I want to do is I want to spend the next hour, hopefully, teaching you something about what I think is one of the most powerful tools we have at our disposal – particularly in startups – and in my experience. I got a job at a startup. Positioning.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Intercom, Inc.

FEBRUARY 28, 2019

What typically happens to tech companies is they start off maybe in mid market, and they decide very quickly to go to enterprise. We’re also good at inbound marketing, it turns out, so that has been pivotal to our success. Generally in our industry, it started pro-enterprise. They’re created by inbound demand.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137