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Don’t Use Generative AI to Replace Discovery with Real Humans

Product Talk

But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. My advice in this article may not stand the test of time. Discovering unmet customer needs, pain points, and desires—AKA opportunities.

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Mental Models for Product Managers – Part 2

The Secret PM Handbook

Why my product is a better choice for you (the differentiators). It gives you a structure for your thinking and research. Of course they are used throughout our domain – a user story is a very simple template, a Jira issue is created using a template. The book is a great and entertaining read. Mental Model Categories.

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Bankers Think UX Is A Joke Until They See This Digital Brand Framework For Finance

UX Planet

In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.

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Using Dopamine Design to Enrich the Digital Banking Experience

UX Planet

This is the effect of Dopamine Banking, where finance meets emotions and entertainment, and every tap of your smartphone is engineered to delight and reward. Traditional banking often struggles to capture and maintain customer engagement. It ultimately changes how we think about financial services. Wheres the brand identity?

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TEI 287: How an insight became a lip balm for speakers – with Ginger King

Product Innovation Educators

My lip balm differentiates itself because it does not contain petrol or lanolin, two common but unhealthy lip balm ingredients. [10:17] A board of beauty experts and Daymond John gave me feedback on each formulation to help me arrive at the final product. [20:07] I did a pre-launch and received feedback from users.

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418: Telling the product and brand story – with Sarah Panus

Product Innovation Educators

As product professionals, we need to help position our products in ways that make sense for customers and the organization. They’re something your customer base wants more of, versus promotional content that they’re not really excited to read. Brand storytelling educates, entertains, and inspires your audience.

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How can Enterprise Product Managers Attain Maximum Insight From Limited Datapoints?

Mind the Product

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Collect Customer Validation Early on. So how do you weight their feedback? Educate the Customer. Competition.