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In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. We are always looking for more product mentors from all around the world.
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….
The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . A feedback loop is: part of a system in which some portion (or all) of the system’s output is used as input for future operations. It’s cyclical.
Transforming user experience in cars-as-a-service industry through Strategic AI/ML Integrationa UX casestudy. As I delve deeper into understanding the capabilities and limitations of Artificial Intelligence, I see an opportunity for AI/ML to improve an existing flow in the Automotive industry. Image Credit: Karena E.I
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….
We won’t waste your time by belaboring the point that COVID-19 has dramatically impacted almost every industry in the world. According to a report by Statista , this is how various industries have been impacted by the pandemic. This summer, our team looked at how COVID-19 has impacted mobile app usage patterns by industry.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….
When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. Also who is to define “good” in various industries and companies? It is a good tool to have and can be used over and over again. . Some of them are good, and some of them are bad.
Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. In this episode, Chip Chonym explains why market research matters throughout the innovation process, discussing both qualitative and quantitative methods.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
The first sign that the thieves were on the move came when Tristan, CEO of a startup accelerator, was contacted by his bank, Monzo , through their app. In a recent survey of customer support leaders, Aircall, an internet phone system specifically built for online call centers, found that controlling costs was the No.
The smartphone app has become the front line of financial competition. Any banking app that feels generic, uninspired or offers little real value is already lagging behind. Because todays users wont waittheres always a smarter, faster and more useful app waiting to take itsplace. Amazon reshaped retail with customerfocus.
How Companies Are Funding User Research in 2025: Insights from the User Interviews Research Budget Report User Interviews 2025 Research Budget Report is a crucial resource for understanding how modern organizations are approaching the financial side of user research. Only 17% experienced reductions.
Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.
This sort of hand-waving has been most prevalent in software companies, where the supposed price of strategy missteps is seen as low. What systems/metrics/processes do we need to measure and track winning? Julian Dunn is a senior product manager with Chef Software where he. Where do we play? And where do we not play?
What parts of the system design will be addressed? This is especially valuable for large systems that contain many different parts. This can include user research and discovery, heuristic evaluation, and results of usability testing. Bad vision statements To be the best eCommerce platform in theworld.
For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. The Simple Secret to Differentiation Think about someone you really enjoyed buying from. What made that buying experience so enjoyable? Here’s how to do it.
The study researches the factors that differentiate successful product teams from the rest of the pack. 3:45] What types of companies and industries participated in the study? 3:45] What types of companies and industries participated in the study? For this study: 49% of survey respondents work in the technologyindustry.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….
With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. User research is a vital part of the design process. Since Thomas Watson Jr.
To answer it, we believe that there are three recurring trends that are shaping the future of business: First, businesses across all industries are facing pressure to become digital businesses. Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….
The emergence of blockchain technology has paved the way for a decentralized financial landscape, transforming the way we interact with money and assets. From traditional banking to decentralized revolution For decades, traditional banks have held the reins of our financial systems.
Research initiatives (e.g., what problems about your users or business you’ve identified recently and their impact, what solutions might be viable, what you plan to learn about soon). Intro / purpose of the meeting (state a goal of sharing information and identifying better solutions). recap the last release, usage data).
What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.
Banks invest many resources into research, security and basic digital service functionalityonly to follow up with so-called Lean Designs, which are little more than colorized, clickable prototypes. This gap in engagement and recognition highlights the customers expectations for a more dynamic and modern digital banking experience.
The pandemic has transformed the way we do business and build relationships with customers – highlighting the need for digital-first solutions and personalized, conversational messaging. We commissioned Forrester Consulting , an independent research firm, to learn more about how conversational support is changing the industry.
Though technology has allowed us to work remotely for quite some time, companies have debated whether it’s truly best for business. So what’s the solution? Today, we’re careening between a bloated set of apps that are time-consuming at best and unreliable at worst. It’s a bold gambit, but if anyone can pull it off, Daniel can.
Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.
But not every problem is created equal, and their solutions shouldn’t be either. Aligning on three things before diving into a solution can help ensure teams spend the right amount of time and energy solving every problem. Some problems need a straightforward solution, while others require more innovation. Investment .
Google’s tech alone didn’t build them into a top company, User Research matters too! Instead, research first helped Google emphasize user personalization. Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings. Definitely not!
It’s less a question of getting people from A to B in your app and more from A to B in their lives. The two major tools I’ve seen to do that are notifications within a mobile app and lifecycle email. We researched how often people did that. You need to go find people where they are and entice them back in.
Easy to use and understand analytics is a crucial part of every modern SaaS application. In today’s digitalized and technology-oriented world, customers require much more than static data visualization or simple reporting. Table of contents: What is a legacy system? What are the major issues with legacy systems?
An effective product expansion strategy is the fuel that propels a SaaS business forward. Then, there’s the product development strategy which involves developing new products for existing customers, like when a SaaS product adds a new feature to expand its functions and capture more users.
Here are the steps to develop your positioning effectively: Conduct thorough market research. Key elements include definition, target audience, key benefit, category, competitive advantage, and differentiation. Zoom is positioned as a user-friendly and reliable video conferencing platform with ease of use and comprehensive features.
The best SaaS teams in the world are using one simple and proven process as a guiding light : customer research. Before we start, I should probably mention that for the last 3 years I have focused on customer research. Why is customer research important? e.g. “We use blockchain in the food industry.
In this guide, we’ll walk you through the key steps to conduct a comprehensive competitive analysis in SaaS, giving you the tools to turn market knowledge into a strategic advantage. In SaaS, this also means analyzing competitors’ user interface and user experience. Then, use different digital channels to dive deeper.
It is no surprise that we talk a lot about software usage analytics , but I thought it would be interesting to take a look and see what industry analysts are saying, too. The “SaaSification of software” is also leading on-premise software vendors to leverage software usage analytics to drive decisions.
With predictive analytics, an essential tool in UX design in the e-commerce industry , we can see into the future and make informed judgments by using it as a crystal ball of sorts. Our specialty is creating future-proof solutions that precisely target your unique industry and target audience.
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