BrainMates

NOVEMBER 1, 2021

Developing and launching a product only to have it fail is the complete antithesis of the “Fail Fast” innovation motto. You have just invested 1000s of work hours and millions of dollars in developing & launching this product. Failure Point #3 – No clear differentiation in the market. To that, I say unequivocally NO !

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

Intercom, Inc.

JUNE 8, 2021

According to one Microsoft Global State of Customer Service report , 90% of consumers surveyed said that customer service is an important factor in their choice of, and loyalty to, a brand, while nearly two-thirds (58%) would sever their relationship with a business due to poor customer service.

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

Intercom, Inc.

DECEMBER 4, 2019

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. 1 Poor definition of value proposition and feature focus. While Squarespace and Ryanair manage to make this alignment look easy, the reality is anything but.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. But conversational support doesn’t just benefit your support team. First of all, let’s cover the basics.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Intercom, Inc.

FEBRUARY 6, 2019

Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years. Our go-to-market teams have grown immensely, meaning more specialists and larger cross-collaborative teams for each launch. Is it a differentiator for us or something innovative in the market?

Product launches 170

Product launches User Friction User Testing Customer Experience 170

ProductPlan

OCTOBER 3, 2019

But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. What Does a Bad Product Strategy Look Like? What Does a Bad Product Strategy Look Like? If there was a simple test for bad product strategy most companies would happily use it.

Weak Development Team 76

Weak Development Team Product Strategy User Testing Strategy 76

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams. However, these early efforts faced significant limitations.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

Intercom, Inc.

NOVEMBER 21, 2019

Tara and her team used it to take a deep dive into the customer’s journey through the product and make a focused effort to truly understand each step along the way. I really recommend it, because the biggest differentiator we saw is that in a persona-driven world, you’re really thinking about that fictional character.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

Mind the Product

JULY 25, 2018

One prevalent theme that came up in all the interviews was how, when trying to find a solution to a challenging problem, you should try to leverage all the diverse skills available in the team. Encourage the team to think of at least four solutions to the problem being presented, if not more. engineering, commercial, design etc.)

Weak Development Team 142

Weak Development Team Analytic Tools Research Software Construction 142

The Product Coalition

FEBRUARY 26, 2022

I’ve asked friends who do the job at social events and got the same answer, and frequently asked members of my own teams, who struggled to find the time to do it. To compensate, I’ve seen UX researchers & designers pick up the mantle a lot more, and the design teams have really leaned into this space.

User Testing 201

User Testing Weak Development Team Customer Experience Customer Feedback 201

Intercom, Inc.

JANUARY 31, 2019

And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. When you’re a small team, your time is everything. Speed is everything.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Intercom, Inc.

JANUARY 20, 2022

We surveyed and interviewed key people in our teams to understand how they worked and how they saw Intercom’s internal operations. Honest feedback can be hard to take, but it’s essential to develop the type of culture that encourages people to constructively criticize processes, leadership styles, or approaches. Paul: Yeah.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Userpilot

APRIL 22, 2024

Extract feature development insights. Involve cross-functional collaboration with the sales team, product team, engineering, and other relevant stakeholders. This type of analysis helps identify which features contribute positively to your product’s value and which might be redundant or underperforming.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Weak Development Team 105

Userpilot

JULY 22, 2024

Let’s explore the steps to develop a solid positioning statement and some examples of successful brand positioning from other companies. TL;DR Developing a solid product positioning strategy involves several key steps. Here are the steps to develop your positioning effectively: Conduct thorough market research.

Research Software 102

Research Software Positioning Data Visualization Definition 102

Product Innovation Educators

FEBRUARY 28, 2022

He is also the Chief of Teaching and Facilitation at StoryBrand, a Nashville-based company that helps organizations across the globe clarify their messages so their organizations will grow. If I’m a team manager, my team is the hero. Problem: The market is saturated, and it’s really hard to differentiate.

Framework 236

Framework Marketing Transportation Product Manager 236

Intercom, Inc.

AUGUST 20, 2019

There’s no shortage of advice for SDRs online , so it’s easy to find nuggets of wisdom to help in your sales career, but unfortunately there’s also a lot of bad advice. At the time I didn’t fully value the SDR experience or the skill set I was developing. The virtue of patience.

Weak Development Team 35

Weak Development Team Customer Experience Outbound Inbound 35

The Product Coalition

FEBRUARY 3, 2022

You can develop hypotheses about your target market, but you won’t truly know who your customers are until you throw your hook into the water and see what kind of fish bite. It’s better to differentiate 1–3 different personas than one based on “average”. We also differentiate ourselves by pursuing a different set of delighters.

User Testing 167

User Testing Product Research Product Marketing Customer Experience 167

Userpilot

AUGUST 30, 2024

Conducting a competitor analysis helps you understand the market landscape, identify your differentiations, and gain deeper insights into your target audience’s preferences and pain points. This involves evaluating their messaging, content marketing efforts , social media presence, SEO strategies, and paid advertising campaigns.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. This enables the marketing team to set clear expectations from the very beginning of the marketing campaign. Strong positioning makes the work of the marketing and sales teams easier.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Userpilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Book a demo now to discuss with our team! Types of product-focused advertising every product marketing manager should consider: Product-led growth. Product-led blog content.

Advertising 105

Advertising Analytic Tools Research Software Data Visualization 105

The Product Coalition

OCTOBER 11, 2023

Differentiating from Centralized Social Media Decentralized platforms have a unique superpower — censorship resistance. Developing a decentralized social media platform involves harnessing blockchain technology to create secure and transparent networks where users control their data. Think of them as your trustworthy stewards.

Weak Development Team 148

Weak Development Team Customer Experience User Testing Data Visualization 148

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

NOVEMBER 8, 2022

A GTM strategy provides direction for all team members, reduces your product’s time to market, and helps you cut costs. Differentiate your product from other similar products on the market to avoid product parity. Properly position your product and choose the right messaging to convey its value to your audience.

User Testing 98

User Testing Feedback Software Product Research Strategy 98

Userpilot

JANUARY 16, 2024

Perform a SWOT analysis, identify the strengths and weaknesses of your top competing products, etc. Idea creation : Use ChatGPT to generate new feature ideas , campaigns, blog post topics, product differentiation ideas, and more. You may want to learn who your top competitors are, their value proposition , and their weaknesses.

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

DISQO

JUNE 30, 2017

Input from executives is only less common than input from product owners, engineering teams, and the product managers themselves. The challenge for product leaders is that ideas from the C-Suite often lack customer validation and therefore put teams at risk of investing resources in ideas that won’t be successful.

Weak Development Team 53

Weak Development Team Product Research User Testing Customer Feedback 53

Userpilot

AUGUST 28, 2023

As customers switch from email to social media, in-app messaging , live chat, push notifications, and more, you need a way to connect them all and deliver a seamless experience to users. Then, you need to develop a consistent and personal brand voice across all channels to connect with and delight customers.

Analytic Tools 98

Analytic Tools Research Software Customer Communications Data Visualization 98

The Product Coalition

AUGUST 2, 2020

After 10 years, this internal tool supported thousands of daily internal users across countless teams, but nobody could explain exactly what the tool was providing. The system provided different functionality for different customers and the total scope was far greater than the internal team’s staffing capacity. What is the problem?

Data Visualization 136

Data Visualization Customer Experience Engineering Customer Satisfaction 136

Userpilot

NOVEMBER 23, 2023

TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors.

Product Research 105

Product Research Feedback Software Analytic Tools User Testing 105

UX Planet

JANUARY 16, 2024

The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Market research for startup branding can be perceived as an unnecessary expense, especially when compared to product development or marketing activities that seem more directly linked to revenue generation.

Branding 98

Branding User Testing Product Research Data Visualization 98

Userpilot

AUGUST 15, 2023

Start by conducting extensive market research to understand the landscape, map out the needs of individual users to understand pain points, develop a clear value proposition, and then define key performance indicators to measure progress against. Book a demo with our team to learn more. Your sales team will be in overdrive.

Feedback Software 97

Feedback Software Research Software Analytic Tools Product launches 97

Userpilot

AUGUST 1, 2024

Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. You’ll also need to outline your product’s positioning and messaging, decide on a pricing strategy , and create a comprehensive go-to-market strategy.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Intercom, Inc.

JUNE 6, 2019

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. So I wanted to hear why that strategy makes sense for MadKudu and his advice for other teams thinking about building apps for their product. Short on time? The mission of MadKudu.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Userpilot

MARCH 27, 2023

We finish with an overview of product analytics tools that your team can benefit from. Product analytics are used not only by the product team but also by the customer success and the marketing team, as well as UX designers and devs. As a result, product teams are able to make quicker decisions.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 98

Userpilot

AUGUST 30, 2024

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. SaaS teams use various insight types, ranging from quantitative metrics to qualitative feedback, covering aspects like awareness, purchasing behavior, and product usage. Let’s dive right in!

Data Visualization 105

Data Visualization Customer Feedback User Testing Analytic Tools 105

Userpilot

APRIL 13, 2022

Click tracking is an essential method for uncovering weak spots in the product UX and the user flow by analyzing how users engage with your UI. This can be a broken link, poor onboarding , confusing UX, etc. The product team utilizes click data for making data-driven decisions on product development.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Feedback 98

Userpilot

NOVEMBER 23, 2023

Training your own model requires access to data and technical resources but could be a true differentiator in the market. Automation frees up PMs’ time so that they can focus on activities that make the biggest difference, like product strategy development. Consequently, it could easily be your key differentiator.

Data Visualization 105

Data Visualization Feedback Software Analytic Tools Reporting Tools 105

Userpilot

APRIL 15, 2024

From poor onboarding to slow response times and inadequate self-serve support, customer pain points significantly impact the customer experience, potentially leading to dissatisfaction, negative online reviews, and churn. Unclear messaging. For example, you can have themes like: Long wait times. Unhelpful support staff.

User Friction 105

User Friction Customer Communications Analytic Tools Feedback Software 105