NextBigWhat

OCTOBER 28, 2024

Theory Ventures General Partner Tomasz Tunguz shares observations from a GTM survey Theory Ventures did with hundreds of startups, 68% of them early-stage, well-funded, mostly mid-market ACV, and 25% remote. 

Data Visualization

Product Innovation Educators

DECEMBER 30, 2024

He has 30+ years of professional experience in product and leadership roles across large and small organizations and dynamic startups, and now devotes his time to teaching and helping others improve. Applying Product Management Knowledge in Practice Understanding the seven knowledge areas is just the first step in achieving product mastery.

User Testing

Business of Software Conference

JUNE 17, 2025

Chris learned this the hard way with his own startup. Services can fill gaps, act as a testbed for new products, and differentiate your offers. It turns out, many businesses make a fundamental mistake: they try to sell software based on how they want to sell it, rather than focusing on how the customer actually buys.

Data Visualization

UX Planet

FEBRUARY 6, 2025

Neobanks, Fintech startups and tech giants are all vying to offer frictionless, delightful financial solutions. Lean Design works best for functionality-driven platforms in which clarity and speed are paramount, while Dopamine Design is ideal for competitive environments that demand emotional resonance and brand differentiation.

Banking

Product Innovation Educators

FEBRUARY 3, 2025

Like the Snickers/Milky Way example, are there ways you could better differentiate your product by focusing on the specific job it does for customers? Bio Chad McAllister, PhD, is a product management professor, practitioner, trainer, and host of the Product Mastery Now podcast.

User Testing

Arkenea

MAY 30, 2025

In this episode, we speak to Bill Gibson , who is an experienced technical leader and has led engineering and product teams across startups and large companies. Key quote: Trust is the whole thing we need to make sure that we clearly differentiate that this is not a doc, this is not a nurse, this is not a medical practitioner.

Healthcare

Userpilot

MAY 30, 2025

UserGuiding: Best for startups that need no-code onboarding flows and basic analytics. We built Userpilot to give product and growth teams everything they need to launch interactive product tours and support the sales process by highlighting differentiators in self-serve demos. Starts at $299/month for 2,000 MAUs.

Analytic Tools

Lenny Rachitsky

JULY 1, 2025

After a decade in product (at Facebook, as the first PM at three different startups, and as a founder), Ben is now a full-time interview coach, helping PMs land their dream roles. Second, it positions Spotify within its competitive landscape, highlighting specific differentiators like recommendations and platform support.

Analytic Tools

Lenny Rachitsky

APRIL 20, 2025

Invest in understanding what truly differentiates your product—in AI, unique data (like Windsurf’s incomplete code states) can create moats that even companies with better base models can’t easily cross.

Software Review

Gainsight

JANUARY 23, 2025

So, in March of that year, the then-scrappy startup decided to run an experiment. In a world where businesses are shifting to subscription and as-a-service models, delivering real value to customers is the ultimate differentiator. Gainsight needed to determine whether a genuine community existed around this emerging role.

Research Software

Modus Create

JULY 24, 2025

The AWS Life Sciences Competency differentiates Modus Create as an AWS Partner with validated technical proficiency, regulatory alignment, and a strong record of customer success. AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises.

Technical Review

TechEmpower - Product Management

JULY 24, 2023

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. What are your key Startup Metrics ? How will you differentiate from these? eCommerce Does your startup run on a subscription model? What channels will you use (e.g., Free trials?

Reporting Tools

PMLesson's Ace the PM Interview

MAY 13, 2025

What skills do you need to enter this field or work at top tech companies like Amazon , Meta , Google , and fast-growing startups? Bonus Differentiators Domain Knowledge: Familiarity with your company’s industry (e.g., Analysts work on everything from marketing to engineering, product, and beyond.

Data Visualization

Crafty CTO

JUNE 18, 2025

State of Startups and AI 2025 Speaker: Sarah Guo ( Conviction ) – Session video Sarah wins the “best save” award when AV fails, leaving her with no slides … she still pulls off a great presentation, and doesn’t even run over. He considers Tool Discovery to be a huge differentiator for MCP. Double meta.

Engineering

Arkenea

MAY 8, 2025

Cost is a major differentiator. Our award-winning developers have been trusted by Fortune 500 companies and high growth startups. The country now hosts approximately 700,000 IT professionals, with around 115,000 developers actively working in software development roles, forming a modest but growing talent base.

Research Software

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations.

Analytic Tools

The Product Coalition

APRIL 1, 2023

Here are 4 steps any startups can follow to create a great product strategy: 1. The first iPhone (2007) differentiated this way: 3. Stellar Product Strategies for Early-stage Startups was originally published in Product Coalition on Medium, where people are continuing the conversation by highlighting and responding to this story.

Product Strategy

Johanna Rothman

JULY 22, 2021

Let's differentiate between the strategic and the tactical. Here are some examples: If you're a startup, probably once every week or two, as you learn what your users want and what you want to offer. I don't know how to offer the level of predictability they want for large and unchanging work. Business agility requires change.

Differentiation

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation

The Product Coalition

FEBRUARY 15, 2023

Startup/business/side-hustle ideas can be as exciting as they are scary. So I’ve repackaged the materials I’ve used or put together over the years into a Startup Idea Exploration Workbook. No previous startup knowledge required. What if no one wants what I have to offer? What if I don’t have what it takes? 5 customer interviews.

Startups

The Product Coalition

SEPTEMBER 20, 2024

Strategies for staying ahead — or catching up. Continue reading on Product Coalition »

Differentiation

The Product Guy

SEPTEMBER 27, 2016

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. He is currently the product head for a healthcare startup aiming to introduce innovative solutions to help parents with young children.

Research Software

Mixpanel

NOVEMBER 9, 2020

All companies, from early-stage startups to Fortune 500 corporations, engage in product development. The post BI vs. product analytics: Key differentiators appeared first on Mixpanel. But earlier in a company’s lifecycle, it’s not practical to make this investment––and it isn’t truly necessary. Ready to get started?

Data Visualization

The Product Guy

OCTOBER 25, 2016

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. He is currently the product head for a healthcare startup aiming to introduce innovative solutions to help parents with young children.

Analytic Tools

The Secret PM Handbook

SEPTEMBER 16, 2016

Why my product is a better choice for you (the differentiators). For example, articulating a meaningful Dramatic Difference or “differentiator” portion of the value proposition is usually difficult. What are the four components? Who the product is for (the market). What the product is (the category). Categorization tools.

Product Manager

Andrew Chen

NOVEMBER 6, 2019

and finally, what happens when my “X for Y” startup idea is taken? People love describing startups as “X for Y” — why? ” In fact, Marketwatch did an analysis of startup company descriptions and found that startups often compared themselves to other companies in their descriptions.

Startups

The Product Guy

APRIL 23, 2019

Some aspect of the above story is often seen playing out within many companies and startups alike everywhere. As the Lean Startup methodology suggests, build-measure-learn. What differentiates you from others? The several long nights by your team and you seem to be a waste, and you are left wondering why.

Product Research

Intercom, Inc.

MAY 19, 2020

As an engineer, UX designer, product manager, and startup advisor for more than 20 years, VP of Product at the Business Talent Group Laura Klein has seen it all , and written the books to prove it: UX for Lean Startups and Build Better Products. Laura Klein on improving chemistry in product teams.

User Testing

Mind the Product

MARCH 20, 2020

Communication, Melissa says, will be the make or break differential when it comes to making it into the C-Suite. Start today by asking yourself how your product relates to revenue or cost. Then challenge yourself by asking how you can build on that story. Communication.

User Testing

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I became a product manager because I wanted to take a more strategic role at my company.

Weak Development Team

Product Innovation Educators

JUNE 21, 2021

You categorize and prioritize to develop products with maximum differentiation and value, and you align the group around the important requirements. Eric Reis’ Lean Startup. You categorize and prioritize to develop products with maximum differentiation and value, and you align the group around the important requirements.

Development

The Product Coalition

MARCH 18, 2022

Recently one of the founders of a hot startup asked me, “How do we know if we should add new value props for existing customers or continue to invest in existing ones? The initial phases 2 and 3 (the time between startups raising Series A to raising Series B) play a massive role in achieving the 2T3D growth dream.

Customer Experience

The Product Guy

JANUARY 5, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. He is currently the product head for a healthcare startup aiming to introduce innovative solutions to help parents with young children.

Analytic Tools

Intercom, Inc.

SEPTEMBER 28, 2021

During a conversation on the Intercom on Product podcast , Des Traynor and Paul Adams discussed the competition between startups and incumbents. In the race for market share, startups try to close the gaps on incumbent companies, while incumbents try to build new, differentiator features. Whoever does it fastest will win.

Feedback Software

The Product Guy

APRIL 4, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. From head of product at an early stage startup to managing global web properties at American Express, his career has taken him to the UK, France and back to New York.

Analytic Tools

The Product Coalition

MARCH 9, 2020

Recently we decided to enter this market in our own company( JoySpot ), so I started studying this market heavily to learn how can a Startup penetrate it and be competitive versus titans like Tinder. If you don’t have time to read the whole article, I recommend you to go straight to the tips for startups in the end. Hope you enjoy!

Startups

Roman Pichler

FEBRUARY 14, 2023

1] As simple as this sounds, there is a catch: To create value with Scrum, you must understand who the users and customers are, why people would want to use and pay for the product, which business benefits it should generate, and, in the case of commercial products, which features differentiate it from competing offerings.

Product Research