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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. You want the search engines to reward you, not punish you. You might also like: Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY!

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Are You Bounded by Authority?

The Product Coalition

The project was stuck in engineering for a long time. On one hand, he knew the project wasn’t in good shape and something needed to change, but on the other hand, engineering kept giving him fluff answers. As a product leader, you are in a unique position. He asked what was going on but kept getting insufficient answers.

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The Value Assessment Framework (Part 3)

The Product Coalition

Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. But you know how it is  — temporary things tend to remain permanently , and engineering kept raising a flag that this feature needs more work. Some even need to be left untouched.

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Implementing CS From Scratch: 4 Best Practices

Gainsight

Your company can focus on one philosophy and see positive changes in everything from marketing to product design to Net Revenue Retention rates. The challenge to such a powerful growth engine is it can feel a bit overwhelming. Learn more in our ebook Creating a Company-Wide Culture of Customer Centricity. Where do you start?

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

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Qualifying Your Account Executives Before a Demo

Product Management University

If you’re a solution consultant (SC), sales engineer (SE), or any other role that does sales demos, there’s nothing more uncomfortable than going into a demo and not knowing what you’re aiming for. Free eBook: Top Down Customer Discovery – Uncovering THE BIG WHY!

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Getting Started With Customer Academy Content Using Gen AI

Gainsight

In this article, we’ll explore how you can get your content engine running without a ton of resources or budget, using what you already have—and a little help from generative AI tools. AI is here, and while many people are concerned about robots taking over —these tools are uniquely positioned to help you create content.