airfocus

JUNE 25, 2025

The wind: Represents market forces and trends – uncontrollable, ever-shifting, and often unpredictable. The wind: Represents market forces and trends – uncontrollable, ever-shifting, and often unpredictable. “A business is like a sailboat, not a speedboat,” he says. “If you tack too frequently, you’ll lose momentum.

Feedback Software

Centercode

JULY 28, 2025

Learn about delta testing Resources By Type  Blog  Ebooks & Guides  Events & Webinars  Case Studies  Podcast Featured Content The Definitive Guide to Delta Testing What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development? This guide has all the answers.

User Testing

Centercode

JULY 30, 2025

Learn about delta testing Resources By Type  Blog  Ebooks & Guides  Events & Webinars  Case Studies  Podcast Featured Content The Definitive Guide to Delta Testing What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development? This guide has all the answers.

Feedback Software

Centercode

JUNE 27, 2025

Learn about delta testing Resources By Type  Blog  Ebooks & Guides  Events & Webinars  Case Studies  Podcast  Community Featured Content The Definitive Guide to Delta Testing What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development? Testers stop contributing.

User Testing

Gainsight

APRIL 11, 2025

Ensure Internal Alignment Every companys structure is different, but for most communities, the key stakeholders will be Customer Success (CS), Customer Support, Product, and Marketing. Imagine a hub and spoke model: The community is the hub and each department that supports it is a spoke.

Customer Feedback

The Product Coalition

NOVEMBER 10, 2024

The quote is attributed to Ford himself for the first time in a letter sent to the UK publication Marketing Week in 2001: “Being market-led implies being led by the consumer — and consumers are bad at coming up with innovations (Henry Ford’s quote: “If I had asked my customers what they wanted they would have said a faster horse” springs to mind…).”

User Testing

Revulytics

NOVEMBER 3, 2017

Customer-obsession demands a deep knowledge of users’ processes, to directly inform product development, guide marketing campaigns and sales engagements, and to use information as a jumping off point to drill deeply into users’ challenges and opportunities.

Analytic Tools

Revulytics

OCTOBER 25, 2017

While 62% of product managers say their biggest challenge is validating whether the market needs what they’re building, only 36% of companies have a reliable process for understanding their customers. We need to point ourselves toward becoming a customer-obsessed product management organization. Chances are, you have some data.

Analytic Tools

Alchemer Mobile

AUGUST 24, 2021

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. Instead, here are five meaningful mobile marketing metrics that every marketer should know like the back of their hand.

Analytic Tools

Product Management University

MAY 11, 2023

Why Discovery Practices in Product Management, Product Marketing, Sales & Customer Success Consistently Miss the Mark for Uncovering Strategic Customer Value, and the Easy Fix! Download the eBook.

Product Research

The Product Guy

FEBRUARY 3, 2019

Enter Jobs To Be Done, a methodology that forgoes customer persona creation to instead segment markets and product opportunities around the different types of goals (jobs) customers use a product to achieve. For a great introduction, download Intercom’s Jobs To Be Done eBook. This post is not an overview of the JTBD methodology.

User Testing

The Product Guy

AUGUST 10, 2017

According to Jeff Gothelf , Lean Startup emphasizes making assumptions about your target market, testing them with rapid prototypes, and iterating based on customer feedback. That helps you make sure that potential respondents have used a product like yours and that they meet any other criteria for definitely being in your target market.

User Testing

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.

Marketing

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”. product-market fit under the hood.

User Testing

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! You might also like: Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY!

Product Marketing

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education

The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. Whether you consider your user base in light of market research or user research, both of these kinds of researchers use the patterns they discover to form personas. You may buy this ebook at [link].

Research Software

Product Talk

AUGUST 4, 2021

I knew I still had to create a cover design and interior design, work through final copy editing revisions, ebook formatting, and make distribution and pricing decisions. We didn’t even start on the ebook formatting until after the printer files were finalized. And the ebook formatting went much quicker than I thought.

Product Research

Product Innovation Educators

FEBRUARY 1, 2021

Later I pivoted my career and started my own business, Killer Infographics, creating infographics for online marketing. We evolved from infographics to motion graphics, interactive eBooks, and other visual media. Later I pivoted my career and started my own business, Killer Infographics, creating infographics for online marketing.

Data Visualization

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software

Alchemer Mobile

OCTOBER 14, 2021

He follows a doctrine of pragmatism, growth hacking, full-stack marketing, and luck. ?Watch ” Download the eBook to read the interviews here or watch the full webinar here. He’s been in the product management space for 15 years now and loves that his roles always involve perpetual problem-solving, iteration, and innovation.

Technical Review

The Product Coalition

JANUARY 13, 2021

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. You Cannot Educate the Market if the Need Isn’t There Last week I talked about ways to educate the market , ones that can actually work despite the fact that educating the market is hard and usually not recommended.

Education

Alchemer Mobile

NOVEMBER 23, 2021

Her passion is derived from igniting vision, commitment, innovation, and trust in leadership, development, and marketing teams. ?WATCH ” Download the eBook to read the interviews here or watch the full webinar here. She currently works on the Concur mobile app on the platform side. WATCH THE FULL INTERVIEW HERE.

Technical Review

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing

The Product Coalition

MAY 29, 2020

You might expect to see here the classical top list of B2B marketing trends and practices. Here we’re not talking about emerging marketing tech but rather about a more emotional and psychological approach to marketing that will help you attract new B2B customers. Marketing is the unity of data and feelings.

B2B

Intercom, Inc.

SEPTEMBER 10, 2020

Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. . Mark’s latest ebook, The Science of Scaling , outlines a precise framework for success.

Onboarding KPIs

Product Innovation Educators

FEBRUARY 22, 2021

In 2004, we started thinking about how we could build an ebook service. We identified what the customer would need to read ebooks—a device to store ebooks, a paper-like reading experience, the ability to download more books, etc. Instead, we focused on invention on behalf of the customer. It’s an iterative process.

Customer Feedback

Product Innovation Educators

JULY 29, 2024

By understanding and addressing unmet customer needs, product managers can greatly improve their chances of market success. For product managers aiming to boost their innovation game, mastering these concepts can provide a significant edge in the market. He is also the author of the more recent book Jobs to be Done: Theory to Practice.

Data Visualization

UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? What characteristics define market research vs user research? How do we combine market research and user research? It is not just about market research vs user research anymore. How big of a potential market has it got?

User Testing