Lessons from Alexa’s Super Bowl Ad: Crafting In-App Messaging that Engages Users
Revulytics
JUNE 19, 2019
Instead of responding to the user’s request for information in the unfailingly polite Alexa fashion, these replacements put their own spin on answers to questions like “how do I make a grilled cheese sandwich?” ( “It’ s name is the recipe! ” ). It was still the same channel. But without her voice, Alexa couldn’t solve users’ problems.
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