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In my first official product role, which I got to after managing large dev teams and a business-related role, I managed alone a product with a developmentteam of ~40 people. One of the first things I did, for example, was to work with the salespeople on how to sell the product.
The Critical Role of ProductStrategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You add features, you replace salespeople, but it doesn’t help.
The Critical Role of ProductStrategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. Photo by Tomas Sobek on Unsplash Nobody likes crises.
So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation. In that context, educating the market means ignoring what the market is trying to tell us, and that really is a bad idea for anyone who wants to succeed.
Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.
A good productstrategy helps you to acquire happy customers and retain them over time. On your way there, there are many potential weak links that can prevent it from happening. Here is how productstrategy helps you overcome them. At this point, the importance of the process is very clear.
It took me time to understand that I need to present myself as a product leadership coach and productstrategy expert rather than a consultant. One other misunderstanding that was much harder for me to explain was related to how people understood the word ‘product’ in what I do.
Product requirements are there to help the team understand what you want to build. Whether you write them in detailed documents or share them briefly and verbally with the team, it’s easy to go directly to the bottom line and give clear instructions. For the team to be successful, they always need to see the bigger picture.
Still, he was one of the best hires I made in this area and he turned out to be a product star. I used to manage large developmentteams — all smart and independent people — but I hadn’t managed product managers before. joined, I owned the product end-to-end and managed it all myself. More on that below.
It didn’t mean that there was no competition (which is usually a very bad sign), but that the traditional search engines weren’t it. The reason we didn’t see them in any of our POCs was because they were targeting a different market segment. I’m sure that your product, too, has a generic list of competitors.
for good and bad. primarily focused on productteams, helping them be great at the discovery work that is at the heart of what they do Leadership coaching?—?focused Marty said that anyone in the productteam needs to get coaching, including the leaders themselves. A group of experts still doesn’t make a great team.
As such, it cannot be limited to include only the product-related parts like features and product KPIs. As a product leader who is creating this roadmap, you need to treat it as a compass and plan not only for your team and the technology team but rather as the direction that the entire company needs to go in.
I sent the team to watch my time management lecture (if you don’t speak Hebrew or prefer reading there is an English summary here ). This question developed into a long, in-depth discussion on time management for product managers. One of the first topics that came up (it always does) is time management.
This can be achieved by opening the conversation and asking questions such as: What do you think is the #1 challenge in the product right now? In gathering as many viewpoints as you can, you will broaden your own perspective which is important to be able to lead the product in the right direction. What worked best so far?
On the on-site interview day, one of the interviewers asked me the following question: if you had all of Google’s resources and no other constraints, which product would you develop? My answer was: I would develop a voice interface for the computer (it was before the smartphone era). I was really afraid of this question.
It brings product practices into the sales funnel and calls for your involvement in each and every step (as you should be doing regardless). It gives you the visibility you always wanted and requires real cross-team collaboration. The general process of product-led growth starts with mapping the customer journey?
By the way, it wasn’t like I was thinking to myself: “I feel bad, let’s try Facebook because they are supposedly the solution”. the value that they gave smaller teams who were their initial design partners isn’t the same as the one that they gave larger companies who became their customers in later phases. Now, what about your product?
Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Instead, focus on fostering a culture of communication and feedback loops between the team.
In the spirit of “Staying Thirsty” we’ve compiled this list of books, blogs, Slack communities, and podcasts for product-obsessed people that want to develop themselves in and out of the office. Books for Product Managers. As a product manager, you have to be many things. The Lean Product Playbook —Dan Olsen.
Only three things happen naturally in organizations: friction, confusion, and underperformance. In my first job in product management, I was based in DC and my developers were based in California. Instead, I flew to LA once a month and stayed for a week of developmentteam meetings. Product management in Marketing.
Its results are easy to comprehend and share across different departments and teams. Measuring your NPS forces you to look into your overall customer experience strategy and see if you can make changes that would improve your score. While they won’t bad-mouth your company, they’re also not likely to promote it.
In one of my early career roles, I was brought into the company as a developmentteam leader with a very specific task they wanted me to lead. As a good product-leader-to-be (although I didn’t know it at the time), I asked them why did they want to do it, and then performed market research to understand the problem better.
When you talk about best principles of product management, I’m afraid you’re going to give me lots more to do. Often, product management teams are trying to do too much. Instead of being product managers, we should be problem managers. When I talk with executive teams, it’s clear what keeps them up at night.
Listen below: This episode features Matt Bilotti , product manager at Drift. Matt recently co-authored an ebook with Drift’s CEO, David Cancel, called “ Burndown: A better way to build products.” The ebook explores the Burndown framework that Drift’s productteam has adopted for productdevelopment.
The quote is attributed to Ford himself for the first time in a letter sent to the UK publication Marketing Week in 2001: “Being market-led implies being led by the consumer — and consumers are bad at coming up with innovations (Henry Ford’s quote: “If I had asked my customers what they wanted they would have said a faster horse” springs to mind…).”
Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Along with the founders (the CEO and CTO), most of the employees in the company at the time were developers. Little did I know that creating a solid productstrategy takes such a major chunk of the product leader’s time.
In this post, we’re going to provide you with the best ProductMarketing tools for each ProductMarketing Job-To-Be-Done – which are critical for allowing your productmarketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom.
Sonal: I love that you said that because one of the complaints I’ve heard about “growth hacking” is that it’s just marketing by a different name, and what I’m really hearing you guys say is that there’s a systemic point of view, there’s rigor to it, there’s stages, there’s a program you build out.
With everything you have to do every day, it is so easy to neglect strategy. But much like code, your productstrategy also requires maintenance. So your product serves the existing customers (who keep wanting more stuff), but perhaps new customers are not coming as smoothly. Because your customers aren’t product leaders.
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