Wed.Dec 12, 2018

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Why Engineers Should Participate in Discovery

Product Talk

Are you inviting your engineers to participate in discovery with you? If yes, do you get pushback from them? Does your organization prefer that your engineers only write code? Marty Cagan , in Inspired , argues, “If you’re just using your engineers to code, you’re only getting about half their value.” I couldn’t agree more. But too often we equate the value of an engineer with the code that she writes.

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The Mobile Product Manager’s Productivity Quadrant

Alchemer Mobile

The job of a mobile product manager is one of the most complex at any company. Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements, and myriad other activities, the list of “to-do’s” for mobile PMs can seem overwhelming. To avoid progress paralysis caused by too many competing tasks, mobile product managers must be master prioritizers.

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How to Use Geographic Targeting to Deliver Better Online Experiences

AB Tasty

Delivering smooth online experiences is one of the top priorities for marketers, and with good reason. Nowadays, your customers expect. Read more. This article was originally posted on AB Tasty as How to Use Geographic Targeting to Deliver Better Online Experiences.

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Continuous App Development : The Importance of Both Pre-Planning & Post-Launch

Amplitude

In 2014, data predicted that less than 0.01% of mobile apps would be considered a financial success by 2018. We don’t know how true this prediction ended up, but the data remains a stark reminder that building a successful mobile app requires a combination of expertise, dedication and innovation. How can a company ensure their app is a worthwhile investment?

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10 Rules for Managing Apache Cassandra

It’s no surprise that Apache Cassandra has emerged as a popular choice for organizations of all sizes seeking a powerful solution to manage their data at a scale—but with great power comes great responsibility. Due to the inherent complexity of distributed databases, this white paper will uncover the 10 rules you’ll want to know when managing Apache Cassandra.

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Allbirds vs Greats: UX Wars

TryMyUI

Many of today's online sellers are hosted on massive DIY e-commerce platforms like Shopify and BigCommerce. These platforms provide lots of basic tools for non-experts to create usable experiences. We were curious to see what's possible with these tools – so we ran usability tests on 2 Shopify-hosted shoe stores: Allbirds and Greats. The post Allbirds vs Greats: UX Wars appeared first on TryMyUI Blog.

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AP Intego's Cat Anderson on Flowing Your Qual and Quant Research

UserInterviews

The best research plans leave room for evolution and consistent learning.

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Saying Goodbye

The Product Bistro

A recent round of staff reductions at work has led to the expected “goodbye” emails, where departing colleagues send notes of their departure, some memories, and contact information. Alas, the ones I have recently seen were somewhat, uh, pedestrian, and uninspired. I wistfully remember the art and creativity that people used to put into it. […].

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The Recipe for Automating and Scaling Your Services

TSIA

From product adoption to driving time to value (TTV), services play an increasingly important role for technology companies. This has been particularly true in the software space, where the shift from on-premise to the Cloud has created the need for a broader set of new, repeatable services, especially post-implementation. The value services can drive is clear, and most companies have invested in solutions to help with their services.

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Design Thinking Toolkit, Activity 16 – How Might We…?

Atomic Spin PM

Hoping to turn problems into opportunities for design? Look no further than How Might We (HMW). This is a classic Design Thinking activity—and simple, to boot. Begin with a problem area that is challenging for a person/organization/system/environment/etc., and add HMW, reformatting the problem to suggest that a solution is possible. This is part of our series on Design Thinking Methods and Activities.

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How To Manage Multiple Product Teams For Successful Development & Delivery

Speaker: Leslie Grandy, Product Executive & Drew Weaver, Senior Program Manager

Effective management of multiple product teams necessitates a skillful coordination and guidance with the objective of aligning efforts towards shared goals. This entails constant communication, efficient task management, and ensuring that each team aligns with the broader organizational objectives. We can think about this like conducting an orchestra, where diverse efforts are harmonized toward a unified outcome. 🎯 Proficiency in these skills empowers product managers to navigate comple

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AP Intego's Cat Anderson on Flowing Your Qual and Quant Research

UserInterviews

The best research plans leave room for evolution and consistent learning.

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Share your insights in UserTesting’s 2019 Customer Experience Industry Survey

UserTesting

It’s time for UserTesting’s sixth annual industry survey of CX, UX, Product, Marketing, Design, and Research leaders! Join thousands of other professionals and weigh in on how customer research and human insights impact your organization. Once the results are in, … The post Share your insights in UserTesting’s 2019 Customer Experience Industry Survey appeared first on UserTesting Blog.

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AP Intego's Cat Anderson on Flowing Your Qual and Quant Research

UserInterviews

The best research plans leave room for evolution and consistent learning.

40
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The ultimate marketing technology stack for 2019

Intercom, Inc.

You might be familiar with Scott Brinker’s famous martech landscape slide. Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. By early 2018, Brinker had updated it with almost 2,000 more vendors — that’s nearly 7,000 marketing software companies fighting for the same buyers’ attention.

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10 Rules for Managing Apache Kafka

Without proper guidance, it’s easy to miss out on Kafka’s full capabilities. While not the easiest technology to optimize, Kafka rewards those willing to explore its depths. Under the hood, it is an elegant system for stream processing, event sourcing, and data integration. Download this white paper to learn the 10 critical rules that will help you optimize your Kafka system and unlock its full potential.

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Uncovering Your Most Pivotal Users by Marieke McCloskey and Doug Puett

Mind the Product

A lot of teams struggle with how to increase engagement. We all want our product to be used more often and by more people, but how do we identify opportunities that will transform how your product is used? UserTesting’s Product Insights proposes digging deeper to understand not simply the most engaged users, but those who’ve found something in your product that transforms the way they think.