March, 2023

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Are you tracking the right product metrics?

Mind the Product

Metrics can be a minefield for the unwary - navigating your way to find the right metrics is one of the hardest parts of a product manager’s job. What do you need to know to make a go of it? Read more » The post Are you tracking the right product metrics? appeared first on Mind the Product.

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Focus Time Is Not Impossible to Find: How Product Managers Can Increase Productivity

The Product Coalition

Staying productive can be challenging for those who are navigating through ambiguity. Here are ways to push back against distractions.

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If I Were Building a Product Management Organization From Scratch, It Wouldn’t Have Product Managers

Product Management University

Don’t sweat it, product manager purists. Building a product management organization in this manner gets you into your dream job, the strategic product management role you’ve always wanted, and your new title reflects your actual responsibilities. There’s one catch though. You have to love the market dynamics (yours and the customer’s) and the business operations of your target customers way, way more than you love your products or you will fail miserably!

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Ask Teresa: What’s the Difference Between OKRs and Outcomes?

Product Talk

What’s the difference between OKRs and outcomes ? This is by far one of the most common questions I get and there are lots of ways to answer it. Defining the Terms: OKRs vs. Outcomes We often think of outcomes as the impact of what we build, but the real value comes when we start with our desired outcome and then decide if building something is the best way to achieve it.

Testing 273
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The Executive Guide to Generative AI

Generative AI is taking the world by storm, but the questions that all CEOs, data leaders, and AI leaders are being asked are: What are we going to do about it, and what is our plan? The business and creative possibilities are practically limitless with generative AI. From productivity gains to finding new routes to revenue generation, generative AI is going to radically transform how we work.

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What Exactly is a Product Strategy?

Roman Pichler

Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? Who are the users and, if appropriate, who are the customers? Why would people want to use and buy it?

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9 Challenging Participant Types (and How to Reset with Them)

dscout People Nerds

When a 1-1 session isn’t going as planned, how can you get the participant back on track? This article has you covered.

Article 104
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Great Value Proposition Examples

AB Tasty

Your value proposition, or Unique Selling Point, is at the heart of your product or service. Learn more about this essential piece of your business: what a good value proposition looks like and how to write a great one.

Marketing 145
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Why do product launches fail?

Mind the Product

In this guest post, Poornima Mohandas, Product Marketing Consultant, discusses why product launches often fail, and what we can do to tackle this situation. Ever so often companies launch products but the launch doesn’t quite pan out the way leadership had envisioned it. Even the best companies have best sellers and many more products that [.] Read more » The post Why do product launches fail?

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3 Creative Levels in Your Product Career

The Product Coalition

Product management is a creative job in the deepest sense: We create products. But the level at which we need to do so changes dramatically over the course of a product person’s career, and the transition is not always easy. Here are three levels — each relevant to a different stage in your career and your product. Where are you now? Photo by Inna Rabotyagina on Pexels I don’t know how, but my daughters turned out to be really good with creative stuff.

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Apache Cassandra® NoSQL for the Relational DBA

Unleash the power of NoSQL with "Apache Cassandra® NoSQL for the Relational DBA." Learn from Lewis DiFelice, an experienced Professional Services Consultant at Instaclustr, as he shares his journey transitioning from SQL to managing a 40-node Cassandra cluster. Gain insights into Cassandra's architecture, configuration strategies, and best practices.

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Product Backlog 101: How to Build a Winner Using Customer Outcomes

Product Management University

When it comes to innovation and product management, a great idea can only get you so far. In order to make your great idea come to life, you eventually have to prioritize development tasks by collaborating with target customers, stakeholders and other team members. The result is a product backlog, which will take you task-by-task from conception to launch.

Roadmap 246
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Insights from the CDH Benchmark Survey: How Are Teams Adopting Discovery Habits?

Product Talk

“Product thought leaders talk about an ideal way of working. Nobody actually works that way.” I can’t tell you how many times I hear this sentiment on Twitter and LinkedIn. And I hate it. I realize that many product people have never worked in a product trio , don’t have access to customers, aren’t given time to test their ideas, and are working in what Marty Cagan calls “features teams” or “delivery teams.

Testing 225
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How to track the protests posing a risk to your company’s assets with Feedly AI

Roy Madden

Market Intelligence Keep up with protests, riots, and strikes across the Web Tracking the ever-changing nature of protests can be a daunting task. Today, we are excited to release two new Feedly AI models: Protests and Violent Protests. They help security analysts track riots, strikes, and rallies that pose a risk to a company’s assets and employees.

Marketing 137
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35 Active UX Leaders to Follow on Linkedin in 2023

UserInterviews

Looking for fellow UXers to follow on Linkedin? Here are the top thought leaders actively posting about UX, research, and design in 2023.

UX 145
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Download your free copy of Daniel Elizalde's bestselling book: The B2B Innovator’s Map

Product Leader: Learn a proven framework for building B2B SaaS and IoT products. Lead with confidence knowing you have the skills to reduce uncertainty, increase alignment, and maximize impact!

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Practical tips for building credibility as a product manager

Mind the Product

Mark Bailes, Technical Product Manager shares practical tips on building credibility as a product manager based on his previous experience of working in product roles. Having joined GE HealthCare as part of the rotational Digital Technology Leadership Program, I learned how to go both broad and deep very quickly to deliver outcomes within a Read more » The post Practical tips for building credibility as a product manager appeared first on Mind the Product.

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Elevate Your Service Blueprint: Integrate Business Processes to Achieve Maximum Impact

The Product Coalition

Business processes are intrinsic to the successful delivery of a good or service and ultimately, the satisfaction and retention of the… Continue reading on Product Coalition »

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Product Demos: Avoiding the Trap of Telling vs. Selling

Product Management University

If you’re a pre-sales solution consultant or sales engineer, falling into the trap of telling vs selling can happen before you even know it, even though your intentions are always on the mark to start the demo. Here’s how to avoid the trap. The Difference Between Telling and Selling Demos Telling Demos The telling demo is an overview of the product section by section, a demonstration of the features in each, and an explanation of how those features work and the benefits.

Demo 243
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Building a Culture of Accountability for Empowered Product Teams

Product Talk

I recently sat down with fellow Product Talk coach and instructor Hope Gurion to discuss how leaders can hold empowered product teams accountable to outcomes. You can watch the video of our conversation or check out a lightly edited version of the transcript below. Full Transcript Teresa Torres: Welcome everybody. I’m Teresa Torres. Hope Gurion: And I’m Hope Gurion.

Demo 141
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Untangle the Complexity of Your Digital Transformation With Roadmapping: Confidence and Clarity for the Journey Ahead

Digitalisation is one of the biggest issues faced by companies worldwide and across all industries. The most common motivations for digital transformation include: defending your business against competitors maintaining/increasing your customer base without increasing costs increasing value creation and capture (through changing external and technology contexts) re-evaluating your business model and working out how to reconfigure it to ‘win’ in envisaged future ecosystems and landscapes However,

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426: How Science Olympiad prepares the next generation of innovators – with Jennifer Kopach

Product Innovation Educators

How product managers can get involved in inspiring the next generation’s workforce Today we are talking about preparing the next generation of innovators. If you are a parent, have a nephew or niece, or want to help influence future innovators, this will be a very helpful discussion for you, especially if the kids you can influence are in grades 6-12 or will be in the future.

Events 116
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8 product analytics use cases from our best customer stories

Mixpanel

Mixpanel’s core value has always been to unlock growth for digital products and the companies behind them. The way we provide it is by arming our customers with powerful and easy-to-use behavioral analytics that can help them reach: New-user acquisition growth or increases in the number of prospects signing up to be a new user of a product Existing-user engagement growth or increases in the number of current users regularly re-engaging with a product to find value Historically, a lot of these an

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Nichole Mace: Products, pricing, and pitfalls

Mind the Product

Product managers today play an important role in determining the pricing strategy of their products. We speak to Nichole Mace, VP of Product Growth at Pendo, about the history of pricing and product, the struggles, and her tips to influence your pricing model that provide the most value for your users. Product managers and pricing Read more » The post Nichole Mace: Products, pricing, and pitfalls appeared first on Mind the Product.

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What “Customer Centric” Really Means, According to Rachel Wynn

The Product Coalition

Product leader Rachel Wynn talks about why being customer centric is more than just about gathering consumer feedback. By Tremis Skeete , for Product Coalition Genuine product managers are not just focused on building and delivering services. For many, it goes much deeper. Many product managers are on a mission to improve the lives of their consumers, and principal product consultant, Rachel Wynn feels that as product managers, we need to think twice about taking customer feedback at face value.

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Personalization: The Key to Success for Financial Services Product Managers

According to data from EY, financial customers strongly connect personalization with trust. Rapid technological advances & high consumer expectations have changed the game for financial institution products. User experience now matters just as much—if not more—than the value-add. Listen up, Product Managers! The key to a solid UX is now personalization.

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Product Management University Launches The Customer Outcome Framework for Product Management, Product Marketing, Sales and Customer Success

Product Management University

One View of the Customer. No Silos. Measurable Customer Value. Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. It’s a simpler approach for bringing quantifiable strategic value to the customer versus the typical approach of focusing solely on customer problems. The Customer Outcome Framework The Customer Outcome Framework employs a top-down view of the customer, their highest-priority business outcomes, and the obstacles standing in the

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Product Core Competencies

svpg

NOTE: The context of this article is that for the upcoming book TRANSFORMED, this overview is intended to introduce the new core competencies that the product model requires. But unlike other descriptions of these roles I’ve published, these are intended to be understandable by anyone in your company, from CEO to a sales person. In. The post Product Core Competencies appeared first on Silicon Valley Product Group.

Books 106
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Top 10 SaaS Subscription Cancellation Reasons and Tips to Avoid Them

Userpilot

Churn happens even to the most successful SaaS companies. But why? And what are the most concerning cancellation reasons you could avoid? Your job is to reduce churn as much as possible. That’s why we have ten reasons why your users are canceling their subscriptions and what you can do to mitigate them and drive long-term customer retention. TL;DR In SaaS, cancellation (also referred to as “ churn “) is when a customer stops using your product and then unsubscribes from their p

Demo 105
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How to establish a product analytics practice

Mixpanel

Product analytics promises us something incredible: With more behavioral data about your users, you can make more informed product decisions. But what if you feel like you’re drowning in data? If you have a mature, well-established product, it’s even harder to mine through millions of end users and billions of data points. Or what if you have no data but need to generate insights quickly?

Events 105
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The Complete Guide to Managing User Feedback

To build better products, you need to listen and act on user feedback. Having an effective feedback management system can help! It can help you not only build the right features, but also avoid wasting time and resources. This guide sheds the light on all that and more. Discover ways of consistently gathering user feedback, prioritizing ideas, planning your roadmap, and closing the feedback loop.

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This is not the time for nice-to-have products

Mind the Product

Product leader Sharon Feldstein talks about building nice-to-have products and features as our main product offering - why we need to avoid it, especially in times of financial uncertainty. Read more » The post This is not the time for nice-to-have products appeared first on Mind the Product.

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Traditional Buyer Personas Don’t Work: How Matt Lerner Understands Consumers

The Product Coalition

Startup growth expert, Matt Lerner, talks about his million dollar lesson learned while characterizing consumers. By Tremis Skeete , for Product Coalition Product people know that their greatest value lies in how well they understand consumers. It’s because when they are prioritizing product decisions, especially in regard to which products or features to release—understanding what satisfies consumer needs makes all the difference.

Startups 149
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Market Segmentation: The Key to Unlocking Your Product’s Marketing Potential in B2B

Product Management University

If you’re a dog or cat owner and your clothing and furniture are covered in pet hair, do you reach for the generic lint roller, or do you buy the “pet hair pick-up,” a product that’s basically a lint roller with your furry friends on the label? Most pet owners will choose the pet hair pick-up because it speaks to their specific needs.

B2B 130