May, 2016

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Ignoring Innovation: Lessons from Kodak

Melissa Perri

In 2007 I joined an innovation swat team at Cornell in the Johnson Graduate School of Business. It was called the Business, Science, and Technology Initiative (known to the cool kids as BSTI). We were working with Kodak to come up with a completely new product that would appeal to our age group, the early 20s. For the next two years our team of […].

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The Importance of Market Segmentation

The Product Bistro

One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. This is far more than just an academic exercise, but is essential to many other key tasks within a company. Segmentation is crucial to effective pricing strategies. You can often target addressable segments with different prices, giving opportunities to both increase volume (units shipped) and profit.

Marketing 170
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How Minimum Viable Products & Features Helped Me Write My New Book

Roman Pichler

Minimum Viable Product #1. Writing a book is a complex and at times challenging endeavour: it took me over two years to write and publish my latest book. As I had to commit a substantial amount of my time to the project (and my company’s money), I tried to reduce the risk of writing a book that nobody really wants and needs. At the same time, I wanted to test that the product would create enough value for its readers before writing the actual book.

Books 146
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Video: The Art of Product Management

Sachin Rekhi

Video: The Art of Product Management. Slides: The Art of Product Management. Recently Karl Ulrich asked me to give my talk on the Art of Product Management at a Wharton Entrepreneurs Workshop. They recorded the video and I wanted to share it here as well. Product managers drive the vision, strategy, design, and execution of their product. While one can often quickly comprehend the basic responsibilities of the role, mastering each of these dimensions is truly an art form that one is constantly h

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Please Make Yourself Uncomfortable

Ken Norton

What product managers can learn from jazz musicians -. From my keynote at the Mind the Product conference, San Francisco Davies Symphony Hall on May 4, 2016. It’s February 13, 1960, and Ella Fitzgerald stands on a West Berlin stage, nearing the end of a stellar performance. On a whim, she decides to sing “Mack the Knife,” a popular.

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Finding the Truth Behind MVPs

Melissa Perri

If you’re interested in learning more about MVPs, I’m running a one day workshop in Paris on June 14, 2016. More information here. A Successful Start I learned about Minimum Viable Products like 99% of other Product Managers – through The Lean Startup by Eric Ries.

Workshop 185
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Pricing Foundations

The Product Bistro

One topic that seems to trip up both new and experienced product managers is the process of pricing. As a recent post highlights, the most important lever we have in our bag of tricks to influence the profitability of our products and business, is the price. Yet, establishing a good price, and holding variance to a minimum is a top concern of the product management function.

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What 671 million push notifications say about how people spend their day

Andrew Chen

Push notifications are a cornerstone of every mobile app’s engagement and retention strategy, yet we know so little about them. Previously I’ve written about why 60% of users opt-out of push notifications and why some pushes are getting 40% CTRs. Today, we’ll look at some push notification data from Leanplum , a mobile marketing automation tool, which breaks down 671 million pushes to uncover some interesting trends, particularly on time of day targeting for push notifications

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How to Win Your Competition’s Customers

Nir Eyal

About a year ago, I wrote an essay about how to win your competition’s customers habits. Today, I’d like to share a quick video of the ideas in that article. Let me know what you think about this format and if you’d like to see more videos like this one… The post How to Win Your Competition’s Customers appeared first on Nir and Far.

Article 78
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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Being Your True Self – Bringing the Donuts 05/17/2016

Ken Norton

Does authenticity matter in the workplace? -. Update: Make sure to read the follow-up with other perspectives from readers. I’ve written about Google’s research showing that psychological safety was the most predictive characteristic of successful teams. Psychological safety requires authenticity. As The New York Times Magazine put it: No one wants to put on a “work face”.

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How Do You Become A Good Product Manager?

Street Smart Product Manager

This is the BIG question, isn’t it? We all want to be the best at what we do. And product managers are no different. We want to be good. Great. Awesome. And we want to be recognized for it! We want to launch products people love. We want customers to love it. Our company’s to […]. The post How Do You Become A Good Product Manager? appeared first on Street Smart Product Manager.

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How to Educate Stakeholders

Melissa Perri

There is one question I always get during every Product Management workshop: How do I convince/teach/educate stakeholders to work this way? The class has bought in on validation before building, a focus on problems, and defined metrics. They can see the value, but they are afraid they will return to work and get shot down. Often they do. Unfortunately, there’s really not much you can do about […].

Education 154
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Sales Channel Considerations

The Product Bistro

One advantage of my many career stops, and the multitude of different industries I have been associated with is the wide range of experience with different sales organization structures. When you are putting together a business, the sales channel is one of the crucial early decisions to make, and your early choices can have lasting ramifications on your long term business.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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IoT Product Management at Stanford University

Daniel Elizalde IoT Blog

By 2020, it’s estimated that 50 billion devices—from smartphones to kitchen appliances and well beyond—will be connected to the Internet. This phenomenon is known as the Internet of Things (IoT). With this kind of explosive growth, consumer and industrial companies alike are seeking a new breed of business and technology professionals who can make the unique strategic decisions that IoT […] The post IoT Product Management at Stanford University first appeared on Daniel Elizalde.

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Developer Powered Innovation

svpg

There is a very common fallacy about developers in our industry, and I think it hurts countless companies. Have you ever heard the old accusation that developers only want to solve problems for themselves? They’ll spend countless hours, often on their own time, to create amazing tools for themselves and the developers they work with. But just try to get them excited about building something for “the business” or “the customer" and good luck.

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Why and how I transferred my career from finance to product management

The Product Coalition

After college, I worked in financial services industry. Colleagues around me love what they are doing, and many people are trying to get into it. I did what I should have, and was not bad at it, as numbers and analysis are not hard for me, but besides, I couldn’t say that I really enjoyed it. My supervisors in different teams (I was in a management trainee rotational program) gave me two big projects.

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The most important thing you need for your product to succeed

Street Smart Product Manager

Have you ever felt like there is no clear direction for your product? That you keep getting jerked around building features to satisfy the latest customer opportunity? That your product can do a lot of things, but it’s hard to articulate exactly what it does in just a few short sentences? Maybe your product is trying […]. The post The most important thing you need for your product to succeed appeared first on Street Smart Product Manager.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Ignoring Innovation: Lessons from Kodak

Melissa Perri

In 2007 I joined an innovation swat team at Cornell in the Johnson Graduate School of Business. It was called the Business, Science, and Technology Initiative (known to the cool kids as BSTI). We were working with Kodak to come up with a completely new product that would appeal to our age group, the early 20s. For the next two years our team of nine would meet biweekly to research, experiment, and learn more about our fellow peers.

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When Product Culture is Rotten – Bringing the Donuts 05/10/2016

Ken Norton

Can you change your company's culture? -. I had a blast speaking at the Mind the Product conference last week in front of 1,200+ product people. In case you missed it, check out the essay version of my talk, Please Make Yourself Uncomfortable. I hope you’ll join us next time. Thanks to everyone who took the time.

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Stop Improving Your Product

Product Club

M eet Ronald. Ronald’s product focus for the last year has been a cloud accounting solution for the small business owner. The core product is solid and internal user testing has been positive, but Ronald is still polishing customizable themes and a calendar integration. As such, release has been postponed three times. Failure to launch. No Ronald, no.

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Stanford Continuing Studies Course: Product Management for the Internet of Things

Daniel Elizalde IoT Blog

My course, Product Management for the Internet of Things, at Stanford Continuing Studies expands on my IoT Decision Framework and focuses on all the areas you need to consider when building an IoT product. Next course starts on January 11th. Class fills up fast! Subscribe to be notified when registration opens. To register for the class, […]. The post Stanford Continuing Studies Course: Product Management for the Internet of Things appeared first on Tech Product Management.

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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TEI 073: The pulse of product management and 4 skills that match a 25% increase in pay – with Rebecca Kalogeris - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

I have a great guest, Rebecca Kalogeris, to help us understand the pulse of product management. We discussed a number of factors, such as what department product management reports to in companies and what product managers say the future holds for the profession of product management, but I was most interested to learn the 4 skills that are correlated with product managers getting paid 25% more.

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The enterprise needs to kill the business case

Product Warrior

Sexy start up product management techniques which are always being written about are not always easy to embrace inside the large enterprise. Big companies have legal restrictions to consider, existing revenues to protect, complex politics at each level of the hierarchy, economies of scale to achieve, policies to to follow and an established culture.

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Finding the Truth Behind MVPs

Melissa Perri

A Successful Start I learned about Minimum Viable Products like 99% of other Product Managers - through The Lean Startup by Eric Ries. When I happened upon the book and Eric’s method, I thought, “YES! This is what I’ve been searching for. This makes so much sense.” Testing products before you build them? What a novel idea! I was excited. I was energized!

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The Future Was Already Here – Bringing the Donuts 05/24/2016

Ken Norton

How fast does technology move? -. An Indianapolis entrepreneur named Stanley Brown is enthusiastic about virtual reality. With the financial backing of some friends, he has opened the first retail store dedicated to VR, where visitors can test-drive the newest headsets and apps. As The New York Times writes: “We’re too early and we know it,”.

Naming 53
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IDC Analyst Report: The Open Source Blind Spot Putting Businesses at Risk

In a recent study, IDC found that 64% of organizations said they were already using open source in software development with a further 25% planning to in the next year. Most organizations are unaware of just how much open-source code is used and underestimate their dependency on it. As enterprises grow the use of open-source software, they face a new challenge: understanding the scope of open-source software that's being used throughout the organization and the corresponding exposure.