Product Talk

MARCH 13, 2019

I teach two courses at Northwestern University. I want to share a little bit more about the work that I am doing there as I think it’s relevant for people working at companies who are starting to adopt continuous discovery practices (in other words, many of you). The first course focuses on teaching practitioners how to use design methods to solve business challenges related to learning and organizational change.

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Product Research Seminar Feedback Software Data Visualization 203

ProductCraft

MARCH 25, 2019

While on a preschool tour for my toddler, I came across this poster describing “Product vs. Process.” It turns out “Product vs. Process” is a known early childhood educational framework. I’m a first-time parent, so I’m still learning. But seeing this got me thinking it could be a useful framework to apply to product management. The post Product Over Process appeared first on ProductCraft by Pendo.

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Framework Education Product Management Product Manager 110

UX Studio: Product Management

MARCH 12, 2019

If you (or your boss) ever wondered about the right way to do design for the greatest profitability, we’ve go t your b ack with some cold hard facts. These facts about the business value of design should convince even the most financially oriented. . Photo by NeONBRAND on Unsplash. In this article we cover: The business value of design. Four groups of design actions to take.

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Roman Pichler

MARCH 4, 2019

Maps are the Foundations on which Adventures are Built. When I was a little boy, I truly loved all things pirate. Even as an adult, I very much enjoyed reading pirate books with my children. One of them even came with a separate treasure map that could be unfolded to discover a hidden treasure. Coming up with a set of tools to capture important strategic decisions reminded me of treasure maps: It should guide you to product success, bearing in mind that not all treasure is silver and gold, as Ca

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Strategy Vision Product Research Data Visualization 229

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Data Visualization

Product Management Unpacked

MARCH 12, 2019

Marty Cagan, founder of the Silicon Valley Product Group , delivered the opening keynote to the 2016 Mind the Product Conference. His keynote, “Behind Every Great Product,” highlights professionals involved in some of the most iconic technology products of our time, including Netflix, iTunes and Word for Mac. All six of the examples he uses are women in product management.

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Reporting Tools Data Visualization Research Software Product Management 214

Lead on Purpose

MARCH 28, 2019

Think about a product you use regularly. Why do you use it? Why do you love it? What keeps you coming back?

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Positioning Technology Marketing Product Management 228

Intercom, Inc.

MARCH 4, 2019

How can you make sure, on a Monday, you’re doing the right things all week long – not just as an individual, but as a manager, across your team and organization? How do you help your team focus and make meaningful progress, so that at the end of the week, you go home knowing you spent energy on the most important work? Finding the answers to these questions and putting them into practice is critical to scaling your impact as a manager and individual.

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Framework User Testing Reporting Tools Customer Feedback 202

Mind the Product

MARCH 6, 2019

Tim Herbig has made many mistakes (who hasn’t?). Fortunately for us, Tim not only owns up to his mistakes, he’s written a book to help the rest of us avoid making the same ones. We’ve all had issues with how to work best – not only within our individual teams, but with the rest of the organisation as well. In our conversation, he shares some simple and practical methods to diagnose when you have a problem and how to solve it.

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Product Research Entertainment Leadership Startups 189

The Product Guy

MARCH 31, 2019

How do you know you (or someone you are managing) are a great product manager? How do you continuously push the quality of product work higher in your organization? How do you identify what is ‘great’ product work anyways? This talk will give methods to help product managers grow and be great. It will be helpful for people that are product manager managers today, those who want to be managers, and any product manager that wants to take their skills up a level.

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Product Management Product Manager Management Management 148

Speaker: Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms

Join us for an exclusive webinar hosted by Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms, where he’ll explore the significant impact of embedded finance on the software industry! This session is designed to provide you with the strategic insights needed to navigate the future of SaaS successfully, all while gaining a deeper understanding of how these trends can enhance your competitive edge, boost revenue, and deepen customer loyalty.

Finance

Product Management Unpacked

MARCH 26, 2019

A constant in business today is the speed and scope of change. Businesses encounter disruption more frequently than ever. In some cases, disruption can be attributed to innovation. But disruption also arises from specific external forces: market-defining technology changes, regulatory changes, new competitors with different business models and more.

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Product Management University

MARCH 25, 2019

The transition into product management from a technical role is one of the most difficult. Why? Of all roles that touch the product, technical roles are the furthest removed from the market and the customers. It can be done successfully however, as many engineers have already proven. If you’re a BA, technical product manager, engineer or developer with product manager aspirations, make the move in two smaller steps instead of one big leap.

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Product Management Product Manager Management Management 113

The Product Coalition

MARCH 18, 2019

The MoSCoW method. How to prioritize product backlog and get most valued functionality faster You won’t find any rocket science here. Instead, you’ll know a technique that is really helpful for product building. But first things first (we are talking about the priorities, huh?). It’s called MoSCoW and has really nothing to do with the capital of Russia:D In the startup environment, MoSCoW is a way to prioritize stories, features, tasks or requirements.

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Software Review Systems Review Differentiation Customer Experience 109

Intercom, Inc.

MARCH 25, 2019

We’ve all signed up for a product only to realize a few months later that it didn’t quite fit our needs. Think about that gym membership you bought in January you’re still paying for even though the last time you went to the gym was in early February. We remember how easy it was to sign up for the one week free trial on the gym’s website. But to actually cancel, you have to find a phone number, wait on hold, give your membership number and finally pay an exit fee before you can put an end to you

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User Testing Customer Feedback Customer Experience Feedback Software 183

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White Paper

Mind the Product

MARCH 21, 2019

As a product professional, your company is looking to you to meaningfully change the bottom line. But are you getting the results you want? Or are you putting in countless hours only to feel like you’re not making enough progress? If you want to seriously develop a product growth competency, how do you ensure success instead of just haphazardly launching new products and features?

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Framework Customer Experience User Testing Data Visualization 186

The Product Guy

MARCH 28, 2019

Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. > What excites you about your current products? We’re building a category-creating platform that helps product teams build better products. I love working with other product teams. I have genuine empathy for my customers. The product and product team are scaling fast.

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Customer Experience Customer Feedback Information Product Management 145

The Accidental Product Manager

MARCH 29, 2019

Who was it that said “It take a village…”? They may not have been talking about being a product manager, but they might as well have been. Life has become so complex that product managers can no longer make their product a success just by their own efforts. Today it takes the help of one or more partners to get your product to where it needs to be.

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Books Product Management Product Manager Management 103

Product Management University

MARCH 18, 2019

This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. A traditional product manager focuses primarily on the needs of users and the success of product itself. A B2B Product Manager: Has to consider the dynamics of the customer organization from the top down, their strategic goals and priorities, and the impact those goals and

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B2B Customer Experience Product Management Product Manager 113

Speaker: Leslie Grandy, Product Executive & Drew Weaver, Senior Program Manager

Effective management of multiple product teams necessitates a skillful coordination and guidance with the objective of aligning efforts towards shared goals. This entails constant communication, efficient task management, and ensuring that each team aligns with the broader organizational objectives. We can think about this like conducting an orchestra, where diverse efforts are harmonized toward a unified outcome. 🎯 Proficiency in these skills empowers product managers to navigate comple

Development

The Product Coalition

MARCH 4, 2019

Photo by Tim Gouw on Unsplash OK, I am not fond of lists like this. Every item on a “not to” list you can typically turn around and you have a “to” list. I’m trying hard for that not to be the case, but I might fail. Product management is a tough profession. So there is some value in thinking specifically about why it’s tough. Even if you can indeed turn every item on this list around.

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Intercom, Inc.

MARCH 13, 2019

During your first wave of growth, your initial customers are very important. You have to build a product that solves a problem and works well for them. As you reach your next wave of growth, you need to continue to invest in those customers and in that product, and recognize that, in order to keep growing, you need that product to appeal to more people.

Marketing 171

Marketing User Testing B2C Enterprise 171

Mind the Product

MARCH 14, 2019

For a bootstrapped product start-up, investing in visual design and illustration to humanise your product can seem like a low priority. You’ve bugs to fix, marketing to fund, and a user feedback log as long as your arm. Delightful touches, like illustration, are a luxury for those with six-figure investment, surely? A nice to have – the icing on the cake?

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Customer Satisfaction User Testing Banking Customer Experience 172

The Product Guy

MARCH 21, 2019

Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. > Whose shoes would you like to walk in for a day? Why? An executive at Amazon. I have read a few books about some of their best practices and would love to witness in person. I also align well with their values and would like to see first hand how leaders live them day to day.

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Books Information Product Management Product Manager 141

Speaker: Maher Hanafi, VP of Engineering at Betterworks & Tony Karrer, CTO at Aggregage

Executive leaders and board members are pushing their teams to adopt Generative AI to gain a competitive edge, save money, and otherwise take advantage of the promise of this new era of artificial intelligence. There's no question that it is challenging to figure out where to focus and how to advance when it’s a new field that is evolving everyday. 💡 This new webinar featuring Maher Hanafi, VP of Engineering at Betterworks, will explore a practical framework to transform Generative AI pr

Generative AI

First Round Review

MARCH 12, 2019

Angel Steger serves as our guide on a trek to better understand the still developing speciality of growth design. She shares lessons learned from her roles leading the function at Dropbox and Pinterest, and outlines tactics for early-stage startups looking to source, interview and onboard growth designers of their own.

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The Accidental Product Manager

MARCH 11, 2019

The end can come for a product manager when they least expect it Credit: Bill Selak. So here’s a quick question for you: what is the shortest time that you’ve ever worked at a product manager job? Product managers are generally considered to be valuable members of the product team who work on the product development definition and we can have a direct impact on the bottom line of the product project that we are involved in.

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ProductCraft

MARCH 5, 2019

What can this guy … possibly teach this guy about creative product work? I am a product manager at IBM; in a past life, I led Intelligence and Operations in the US Marine Corps. During my military experience, I learned some helpful lessons that have helped frame my work in product. I’d like to share some. The post What PMs Can Learn From Military Veterans appeared first on ProductCraft by Pendo.

Customer Experience 103

Customer Experience Product Management Product Manager Product Research 103

Intercom, Inc.

MARCH 12, 2019

A little over a year ago, I got the opportunity to start a new team within our sales organization – a team of Relationship Managers dedicated to growing our current customers at scale. The opportunity emerged out of a shift in how we practice sales. We had split into two distinct but complementary functions. We now had “hunters” who acquire new business and “farmers” who nurture existing business.

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Weak Development Team Customer Experience User Testing Customer Feedback 171

Speaker: Jason Tanner

While growth of software-enabled solutions generates momentum, growth alone is not enough to ensure sustainability. The probability of success dramatically improves with early planning for profitability. A sustainable business model contains a system of interrelated choices made not once but over time. Join this webinar for an iterative approach to ensuring solution, economic and relationship sustainability.

Development