March, 2019

Adopting a Continuous Discovery Mindset Across the Organization

Product Talk

I teach two courses at Northwestern University. I want to share a little bit more about the work that I am doing there as I think it’s relevant for people working at companies who are starting to adopt continuous discovery practices (in other words, many of you).

Product Over Process

ProductCraft

While on a preschool tour for my toddler, I came across this poster describing “Product vs. Process.” It turns out “Product vs. Process” is a known early childhood educational framework. I’m a first-time parent, so I’m still learning.

What Is The Business Value Of Design?

UX Studio

If you (or your boss) ever wondered about the right way to do design for the greatest profitability, we’ve go t your b ack with some cold hard facts. These facts about the business value of design should convince even the most financially oriented. . Photo by NeONBRAND on Unsplash.

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Why women make great product managers

Product Management Unpacked

Marty Cagan, founder of the Silicon Valley Product Group , delivered the opening keynote to the 2016 Mind the Product Conference.

How To Take Action on Customer Discovery

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

We all want to build successful products - and that means satisfied customers. Before anything else, you must understand what problems you can solve. The best way to do that is to get out of the building and start asking questions. But how can you make the most of those conversations, and ensure that you walk away with productive insights? Join Nick Noreña, educator, entrepreneur, and currently Innovation Coach and Advisor at Kromatic, as he covers how we can effectively action our findings from customer discovery conversations.

Product Takeoff

Product Takeoff

Every product has a lifecycle of Introduction, growth , maturity and decline.With digital disruption in the market place it is very critical that we design products that stay in the growth phase for a longer period of time.

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More Trending

A Strategy Map

Roman Pichler

Maps are the Foundations on which Adventures are Built. When I was a little boy, I truly loved all things pirate. Even as an adult, I very much enjoyed reading pirate books with my children. One of them even came with a separate treasure map that could be unfolded to discover a hidden treasure.

Why customer success matters

Lead on Purpose

Think about a product you use regularly. Why do you use it? Why do you love it? What keeps you coming back? When creating a product or service, you want your users and buyers to answer these questions with positive … Continue reading → Innovation Product Management #CustomerSuccess customer retention markets product service technology

How to Influence Without Power – Tim Herbig on The Product Experience

Mind the Product

Tim Herbig has made many mistakes (who hasn’t?). Fortunately for us, Tim not only owns up to his mistakes, he’s written a book to help the rest of us avoid making the same ones.

Feature prioritization in product management: the key to building products that sell

Product Management Unpacked

There are many methodologies for feature prioritization in product management. If you are a product manager dealing with this, beware that one size doesn’t fit all. Choosing the right feature for the stage of development your product is in can unlock enhanced market performance. .

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Transition Into Product Management From a Technical Role

Proficientz – Product Management University

The transition into product management from a technical role is one of the most difficult. Of all roles that touch the product, technical roles are the furthest removed from the market and the customers. It can be done successfully however, as many engineers have already proven.

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The Global Benchmark Survey: Product Management Skills – Initial Insights

280 Group

Late last year, 280 Group conducted its most ambitious and comprehensive survey to date, to learn more about the skill levels of product managers across the globe. We invited over 30,000 product managers to participate, and received nearly 4,000 responses.

Data Literacy 101

Piyanka Jain

Joel is the newly-appointed CEO of a 100-year-old consumer company. He has been brought in with a vision to make the company customer-centric and tasked with leading digital transformations so that it is at par with the new information era.

4 Steps for Designing a Healthy Interconnective Infrastructure

Lead on Purpose

Guest post by Yvette Bethel Your interconnective infrastructure is the framework that facilitates interpersonal and other work relationships. It is important to realize that it doesn’t only encompass interpersonal relationships, it also incorporates your communication channels, organizational structure, policies, procedures, … Continue reading → Integrity Trust Innovation performance relationships strategy

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Creating a Product Culture – Nick Ramsay on The Product Experience

Mind the Product

Prior to taking on the role of COO and CPO at Singapore-based financial portal MoneySmart, Nick Ramsay was a strategy consultant and product manager.

Skilled Product Leaders Can Manage Business Disruptions

Product Management Unpacked

A constant in business today is the speed and scope of change. Businesses encounter disruption more frequently than ever. In some cases, disruption can be attributed to innovation.

The Simple Definition of Product Portfolio Management

Proficientz – Product Management University

Your product portfolio has more strategic value than the sum of its parts, especially from the customers’ point of view.

Optimal Product Process™ 3.0 Phase Three: Develop

280 Group

This post describes the third phase in the Optimal Product Process: Develop. Download the entire Optimal Product Process Ebook 3.0: CLICK HERE. Using a great plan (whether an Agile backlog with sprint priorities assigned or a more formal plan) the agreed upon product is then developed.

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall short? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Top 5 Reasons For Data Science Project Failure

Piyanka Jain

Whether you are a seasoned data scientist or a business executive with a significant investment in analytics, chances are you’ve seen the… Continue reading on DataSeries ». data-science data-literacy

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How to take a new offering to market

Lead on Purpose

We live in a great time where, in most of the world, you can invent a new product or service and—with the appropriate up-front work—earn money from the value it creates for customers. This is remarkable! Creating new products and … Continue reading → Learning Market-driven Product Management service market strategy product research positioning pricing offering marketing plan

User Research and Psychology by Mona Patel

Mind the Product

Mona Patel is the customer experience expert behind the UX-led innovation and design company Motivate Design. She uses her knowledge of design research and ergonomics to deliver “mind-spinning” solutions to companies with customer-related research problems. But how does she spin their minds?

Getting a Job as a Product Manager or Product Marketing Manager

Spice Catalyst

A client approached me recently saying, “I’m a product manager, but I can’t seem to get a job. I’ve responded to many job postings without success. I’ve heard back from a few but have only had a couple of interviews, and I didn’t move forward to the second round with either.

Make an Impact with Analytics and Journey Maps

Speaker: Kirui K. K., Co-founder and CEO of Tanasuk Africa

If you want to offer a better user experience, it can be tempting to track each and every data point in your product. However, this can quickly get complicated and overwhelming as you collect more and more data. How do you know which metrics will help you improve? Kirui K. K., Co-founder & CEO Tanasuk Africa, wants you to know that analytics don't have to be complicated to make an impact - no matter the size of your company. Join him as he explains how to create a customer journey map, then use that map to figure out the metrics you need to know - and how to use them.

Product Manager Job Description for B2B

Proficientz – Product Management University

This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. A traditional product manager focuses primarily on the needs of users and the success of product itself.

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What PMs Can Learn From Military Veterans

ProductCraft

What can this guy … possibly teach this guy about creative product work? I am a product manager at IBM; in a past life, I led Intelligence and Operations in the US Marine Corps. During my military experience, I learned some helpful lessons that have helped frame my work in product.

Sure, please do feel free to post this article.

Piyanka Jain

Sure, please do feel free to post this article. I have reached out to you via LinkedIn. If you could tell us about your audience, I can get back to you on what we could do together

Are You Data-driven, Data-informed or Data-inspired?

Amplitude

Have you noticed recently an increase in the usage of the terms ‘data-driven’, ‘data-informed’, and ‘data-inspired’ around your office? It might seem like your co-workers are just jumping on the buzzword bandwagon and throwing words around.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

How Humanising Your Product can Make all the Difference

Mind the Product

For a bootstrapped product start-up, investing in visual design and illustration to humanise your product can seem like a low priority. You’ve bugs to fix, marketing to fund, and a user feedback log as long as your arm.

Product Success Management Issues – Márcio Spínola – Episode – PSMI003

Spice Catalyst

This is the third release of our Product Success Management Issues podcast is with Marcio Spinola. He is currently Vice President Of Product Management at OutSystems. LinkedIn This is the third release of our Product Success Management Issues podcast is with Marcio Spinola.

My Stories Are Too Short…

Mironov Consulting

I often find myself siding with old-school agilists who believe that teams (and their product managers) must continually experiment their way to good processes and collaboration, rather than “best practices” folks who believe there’s a fundamentally right way to do things.