Sat.Jun 13, 2020 - Fri.Jun 19, 2020

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How (and Why) to Conduct a Heuristic Evaluation

dscout People Nerds

Heuristic evaluations give you insight into the overall experience of your product, and where it falls short. Here’s how you can get started conducting one today.

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Product Manager vs Product Marketing Manager

280 Group

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. In some companies, different people occupy these roles. In others, the same person fills both. Regardless, both of these distinct roles are essential to product success.

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Hacking Confidence by Janice Fraser

Mind the Product

In this Mind the Product APAC talk, Janice Fraser, Partner at Seneca VC, explains what she’s discovered about confidence and reveals how we can all take control of negative thoughts. Watch the talk in full or read on for a detailed overview. Her key points include: What is Confidence? What Helps People to Have Confidence? Inspiring Confidence [.].

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Why user insights are a crucial piece of excellent product roadmaps

ProductBoard

As much as we might like to believe otherwise, product ideas don’t spring fully formed from the minds of individual product managers. Developing remarkable products and features—products that truly make a difference in each user’s work and life—is a team effort. Everyone across the organization must work together to understand the most significant issues customers face and share a vision for the.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Remote Agile Transitions

The Product Coalition

TL; DR: Remote Agile Transitions We are used to saying the Scrum is a perfect probe for organizations, as it will reliably discover all dysfunctionalities. Since the pandemic has forced many of us to work remotely, this unique capability has been kicked into overdrive regarding remote agile transitions. Here are my top-10 challenges of organizational change that remote Agile has made more urgent to address than ever before. ??

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Speeders, Cheaters, Bots and Repeaters: How to design your research study with data quality in mind

Userzoom

Speeders, Cheaters, Bots and Repeaters pose a huge problem to UX and CX research. Responses from these participants can wreck your data by artificially influencing success rates, task times, and overall ratings. Although the industry norm is to expect around 10-15% of these participants in your study, researchers are seeing a greater proportion of no-quality ‘cheating’ participants or bots hitting their studies due to the current global environment and increased demand for remote unmoderated use

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Your First 30 Days as a Product Manager

ProductCraft

Congratulations! You have landed a new PM job. It probably took a ton of preparation, multiple informational sessions, and many rounds of interviews to make it here. You are pumped to take the next big steps: meeting new colleagues, broadening your horizons, and making an impact. Be it at a big corporation or a small. Read more » The post Your First 30 Days as a Product Manager appeared first on ProductCraft by Pendo.

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How Gousto Unlocks Value With Discovery Teams

Mind the Product

At most high-growth startups, engineering time is scarce, and targets are high. If you work on the wrong opportunity for a few months, you run a significant chance of missing your results. So how do you get the maximum amount of value out of a resource-constrained tech team? Product manager Nicolas Hemidy and I put our [.]. Read More. The post How Gousto Unlocks Value With Discovery Teams appeared first on Mind the Product.

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B2B Product Manager June 2020

Product Management University

The B2B Product Manager Magazine June 2020. This month we bring you a variety of topics given the breadth of priorities we’re all dealing with in this crazy new normal. Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. We’ve covered them all!

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How to Migrate From DataStax Enterprise to Instaclustr Managed Apache Cassandra

If you’re considering migrating from DataStax Enterprise (DSE) to open source Apache Cassandra®, our comprehensive guide is tailored for architects, engineers, and IT directors. Whether you’re motivated by cost savings, avoiding vendor lock-in, or embracing the vibrant open-source community, Apache Cassandra offers robust value. Transition seamlessly to Instaclustr Managed Cassandra with our expert insights, ensuring zero downtime during migration.

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Competitive Analysis: How to Dismantle the Competition

280 Group

“It is nice to have valid competition; it pushes you to do better.” —Gianni Versace, Designer. How well do you really know your competition? When your boss or the CEO wants to know which competitors are the most challenging in a particular market, do they come to you? Do they ask you first when they want to know how your product’s TCO compares to competitors?

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The key to fierce customer loyalty? Your support team.

Intercom, Inc.

For nearly a century, companies held to the same principles for driving growth: deliver value to stakeholders and employees first, then to customers. Over the last 10 years, this thinking has come undone. Crowded markets mean companies can no longer assume they are the only, or best, choice. The rise of the subscription model challenges businesses to place equal emphasis on conversion and retention , or risk spending themselves into oblivion.

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A Guide to Breaking Into Product Management

Mind the Product

I’m a product manager with more than 10 years’ experience in digital products, but I wasn’t always in Product. As a former marketer, I wanted to write a guide for professionals aiming to make a successful jump into product management and now I have. In it I cover: Your competition Where to start Landing a [.]. Read More. The post A Guide to Breaking Into Product Management appeared first on Mind the Product.

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Travel Apps: 2020 Mobile Customer Engagement Benchmarks

Alchemer Mobile

If there’s one industry that was impacted the most by COVID-19, it might be the travel industry. From grounded flights to impatient customers to intensive cleaning protocols, everything looks different than it did a few months ago. One of the primary locations that travel brands interact with customers is through their mobile apps. Usually, this is the easiest place for customers to quickly make changes to flight reservations and travel plans.

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Driving Business Impact for PMs

Speaker: Jon Harmer, Product Manager for Google Cloud

Move from feature factory to customer outcomes and drive impact in your business! This session will provide you with a comprehensive set of tools to help you develop impactful products by shifting from output-based thinking to outcome-based thinking. You will deepen your understanding of your customers and their needs as well as identifying and de-risking the different kinds of hypotheses built into your roadmap.

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Never Saying ‘NO’

The Product Guy

A lot of times what the customer is asking for is quite valid. But what should you do when it is not? Watch and learn more from product management expert, Amin Bashi.

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Introducing Scale – expert advice on driving business growth through customer relationships

Intercom, Inc.

Today we’re excited to bring you Scale , a place where we explore how industry leaders are propelling their companies forward – by keeping their customers front and center. Too often, when we think about growing our businesses, we focus on the mechanics of growth. How can we drive down our CAC and drive up our LTV? What’s the CTR on our latest customer engagement campaign?

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Key Experience Indicators for Product Managers by Tomer Sharon

Mind the Product

In this ProductTank New York talk, Tomer Sharon, Managing Director, Head of User Research & Metrics at Goldman Sachs, introduces us to Key Experience Indicators (KEIs). The key points of his talk include: Framing Principles The Google HEART framework Actions to take Watch the video to see Tomer’s talk in full. Or read on for [.]. Read More. The post Key Experience Indicators for Product Managers by Tomer Sharon appeared first on Mind the Product.

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The Manager’s Guide to Inclusive Leadership — Small Habits That Make a Big Impact

First Round Review

Massella Dukuly, Tania Luna, Dr. Vaneeta Sandhu and Vanessa Tanicien (leadership trainers and facilitators at LifeLabs Learning) joined the First Round community for a tactical discussion on how leaders can become anti-racist and inclusive in their daily interactions, building the habits that can help keep this important work centered and sustained.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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How ‘Gamification’ can be used as a successful product strategy?—?Learnings from success of CRED

The Product Coalition

CRED is an Indian startup that simplifies ‘Credit Card Payment’ But what has intrigued me is their successful use of Gamification Continue reading on Product Coalition ».

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Kathryn Finney on intersectionality and using your privilege for good

Intercom, Inc.

Kathryn Finney is an Author, Futurist, and Entrepreneur. Over the course of a 30 year career her work has won her accolades from across the business world and beyond. She may even be our first guest who has been honoured with their own day, with the Borough of Manhattan celebrating “Kathryn Finney Appreciation Day.” Our chat covers her incredible career, her passion for supporting and investing in others, the nature of intersectionality and some really sound advice for how we all can start

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A Team Is Not a Bonsai Tree by Salma Alam-Naylor

Mind the Product

Teams are imperfect and beautiful things, just like us. Salma Alam-Naylor, a Software Development Lead at Code Computerlove, illustrates this in her 2020 MTP Engage Manchester talk, where she draws on her experiences as a tech leader to present a very horticultural metaphor that explores leadership, cultivating empowered teams, and the human condition.

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How to Level Up Your User Research Career

dscout People Nerds

Whether you’re an aspiring researcher looking to cut your teeth, or you’re a seasoned UXR looking for a new challenge, taking these steps to advance your career can get you there.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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What is the #1 Resource for Product Ideas?

The Product Coalition

80% of product managers say they don’t talk to their customers enough yet they report that their best sources of product ideas are direct customer feedback and market research. A recent survey of 550 product managers by Alpha for the 2020 Product Management Insights Report reveals a gap between where product teams focus their time and where they actually get their best ideas from.

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Announcing Intercom’s new CEO

Intercom, Inc.

Today I’m delighted to share that from July 1, after nearly 10 years as CEO, I’m moving into the role of Chairman of Intercom, and am thrilled to announce that Karen Peacock, our COO, will become our new CEO! Here are the emails we sent to the company this morning. Eoghan’s email. Friends, Thanks so much for your time at All Hands. Here’s a summary of what was shared.

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MTP Prioritised: AMA with Scott Berkun

Mind the Product

In this AMA, bestselling author and popular speaker, Scott Berkun, delivered an energetic session that got us all thinking differently about design. Here you can watch it all again, or read on for the overview. Scott’s the author of eight books, including The Dance of The Possible, The Myths of Innovation, Confessions of a Public [.]. Read More.

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What is the Right Organizational Design to Build a Successful Innovation Pipeline?

Strategyzer

In our previous blog, we emphasized the importance of having a Chief Entrepreneur and Ambassador as the top executives dedicated to create and manage new growth in the company. However, having these roles alone does not necessarily mean you will have an effective innovation pipeline. They could end up becoming just figureheads for innovation. This might look good on your organizational chart, but it will not produce real results.

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A Tale of Two Case Studies: Using LLMs in Production

Speaker: Tony Karrer, Ryan Barker, Grant Wiles, Zach Asman, & Mark Pace

Join our exclusive webinar with top industry visionaries, where we'll explore the latest innovations in Artificial Intelligence and the incredible potential of LLMs. We'll walk through two compelling case studies that showcase how AI is reimagining industries and revolutionizing the way we interact with technology. Some takeaways include: How to test and evaluate results 📊 Why confidence scoring matters 🔐 How to assess cost and quality 🤖 Cross-platform cost vs. quality tr