Sat.Jul 14, 2018 - Fri.Jul 20, 2018

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Mental Models Applied: Using A 2×2 Chart For Handling Competitive Objections

The Secret PM Handbook

In some earlier articles and in a talk I gave at a local product management meetup , I’ve shared about the importance of having a toolkit of mental models. They help with decision making, problem solving, communication, plus every other thing we do as product managers. A good mental model can help you see things in a different way. Click To Tweet.

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What Can Top Food Brand Product Managers Do To Get More Shelf Space?

The Accidental Product Manager

In the world of grocery stores, success is all about how much shelf space you have Image Credit: Meghan Hess. There are few product manager jobs that come with as much brand name recognition as those jobs that are associated with the top food brands. We’re talking about being a product manager for a really big company like Kraft Heinz, Kellog, and Mondelez.

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Product Marketing or Product Management

Pragmatic Marketing

Roles Before Titles. The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. Organizations often transpose the job titles, adding to the confusion. I’m not going to tell you that if your job title is X then you do Y. But I can give you some guidelines that generalize the areas of accountability.

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The 6 biggest challenges facing product management teams in 2018

The Product Coalition

In a time of unprecedented upheaval, the role of the traditional mobile product manager has evolved to cover an organisations entire digital strategy across multiple devices. Consumers have moved beyond mobile and product managers need to face this reality and develop products that are functional, delighting users across the whole digital ecosystem.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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3 Ways To Stop Sleep Walking Through Your Leadership Legacy

Lead on Purpose

Guest article by Glain Roberts-McCabe “She was completely whole and yet never fully complete” ?Maquita Donyel Irvin One day, I was having lunch with John, a successful CEO of a national retailer.

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Try before you buy: how sales can maximize the free product trial

Intercom, Inc.

The fact that SaaS products are so easy to evaluate and buy is a double edged sword. Yes, on one hand it’s easier for people to sign up and try your product, but on the other hand, a lack of commitment means that switching costs between products are lower. People can leave as fast as they joined up. Therefore it’s necessary for your prospects to get the most out of their free product trial, and thus the main challenges of customer acquisition lie in: Getting as many people as possible to s

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Executive Director’s Perspective on how to become a product manager

Product Management Unpacked

I wasn’t supposed to end up here in my career. Seriously. I am, as they say in academic circles, “from ‘industry.” I don’t have a Ph.D. I never aspired to be a researcher. And while I have taught for more than a decade at the graduate level, I was never part of the academic ecosystem. I was an outsider; I like to think I still am. I have led or been a major contributor to two of the most successful software companies in the world.

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A New Flavor of Agile

The Product Guy

How to thoughtfully include everyone’s experience to build the most effective product. “Absorbing what is useful, discarding what is not, adding what is uniquely your own. ” In a recent live stream from one of our mentors of The Product Mentor , Andrew Hsu’s, lead a conversation around “Agile across the Business”. We are always looking for more product mentors from all around the world.

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Pardon the dust

The Product Bistro

As I mothball the consulting services of The Product Bistro, I had on my to do list to move away from the WordPress hosted site, to a self hosted location. Not merely to save $80 a year, but to give me a lot more flexibility in the layout, and control over the site. Fortunately, it fits nicely on the same small-ish droplet hosted on Digital Ocean as most of my other properties.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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Edmond Lau and Jean Hsu on engineering more leaders and better working relationships

Intercom, Inc.

As up and coming engineers in Silicon Valley, Jean Hsu and Edmond Lau long sought more influence and impact in their respective positions – but they couldn’t shake the feeling of being stuck. Their story isn’t uncommon. Many engineers feel like they must make a jump into management to lead. But as Jean and Edmond will now tell you, following years of engineering leadership at Quip, Quora, Medium and more, that simply isn’t the case.

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5 Lessons in Designing Physical Products for Software Product Managers

Mind the Product

In 2009, I’d already had 15-year career in the tech industry, mainly as a product manager at software companies like Microsoft and Adobe. But that year, I decided to take the plunge into physical products, launching KOR Water with my partner Eric Barnes. Our goal was to make what we called “sustainable hydration” the non-negotiable, socially acceptable choice over bottled water.

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Product Management & The Nuances of Digital Health Apps

The Product Guy

Creating digital health applications requires product managers employ a unique and specific skill set, one that is often only learned by effective collaboration with clinical and administrative personnel. The learning curve can be very steep! Everything from how medical usability studies are conducted to best practices developing front-end requirements that conform to the FHIR data model for interoperability are nuances that can make or break your product development lifecycle.

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Why Product Managers Are Key to IoT Security

Daniel Elizalde IoT Blog

In this episode of the IoT Product Leadership podcast, we discuss why Product Managers are key to IoT security. We also talk about the importance of creating a culture of security within your company. Since security continues to be one of the top challenges plaguing IoT adoption, this is an episode no Product Leader should miss. […]. The post Why Product Managers Are Key to IoT Security appeared first on Daniel Elizalde.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Announcing The 21st Century Guide to Lead Qualification

Intercom, Inc.

It’s time to adopt a more modern approach to lead qualification, one that puts your prospects’ needs first. Today we’re publishing The 21st Century Guide to Lead Qualification to help. In the 1960s, IBM revolutionized the sales process with the introduction of BANT, a framework for finding qualified leads for your product. The mantra is simple: qualify your prospects based on their Budget, Authority, Needs, and Timeline.

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How to Help Others Without Losing Yourself by Roisi Proven

Mind the Product

Roisi Proven, product leader for startups in the media industry, brings us a personal case study about her journey towards leading with empathy without harming her own wellbeing. Please note, this talk deals with issues such as death, mental illness, and descriptions of mental breakdowns. Empathy as a Superpower. Empathy is a powerful tool to have as a leader, and by being able to truly put yourself in the shoes of others, and feel the pain of their lived experiences, we are able to support them

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A Pricing Skills Gap?

Pragmatic Marketing

Here is a question from a reader: I have a skills gap that I need to close. I earned my Certified Pricing Professional (CPP) designation last year through the Professional Pricing Society. At work, we have engaged a pricing optimization firm to apply science to our pricing process. I’ve found myself taking a backseat to a more technical coworker that has more experience in the quantitative aspects of pricing.

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The Top Comms Mistakes Startups Make — And How To Avoid Them

First Round Review

After two decades of comms experience with companies like Eventbrite, Yahoo, Mattel and Nike, Terra Carmichael shares four common PR mistakes and her techniques for sidestepping them.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Convert more leads with our new HubSpot and Marketo apps

Intercom, Inc.

Today, we’re announcing our new HubSpot and Marketo apps, which allow you to seamlessly sync your customer data so that you can nurture and convert more leads. Sales and marketing teams today have access to more tools than ever before. These tools help with everything from increasing website traffic to upselling customers, but the abundance of tools on offer brings its own challenges – not least of which is having your customer data in many different places.

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Measuring Customer Interactions to Unlock Product Discovery

Mind the Product

I’ve been in product for some time now and I’ve seen lots of different frameworks and methodologies, from Pragmatic Marketing to the concepts of Lean, and lots in between. I’ve seen enough to be a little bit jaded towards any one methodology, but I also know that methodology is important. When looking at the different methodologies, if there is one commonality between them, it is the ask that product managers (and ideally product marketers, designers, and engineers) get real face time with real

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A Pricing Skills Gap?

Pragmatic Marketing

Here is a question from a reader: I have a skills gap that I need to close. I earned my Certified Pricing Professional (CPP) designation last year through the Professional Pricing Society. At work, we have engaged a pricing optimization firm to apply science to our pricing process. I’ve found myself taking a backseat to a more technical coworker that has more experience in the quantitative aspects of pricing.

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Net Promoter Score: One Metric to Rule Them All or Just Fuzzy Math?

ProductCraft

NPS can be as polarizing as country music. Both lovers and haters are all too willing to make their case to anyone within earshot, equally loud and proud in sharing what makes NPS either the one metric to rule them all or the source of every evil inflicted upon mankind. Take, for example, UX luminary. The post Net Promoter Score: One Metric to Rule Them All or Just Fuzzy Math?

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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

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Starting The UX Process: How We Organise Kick-off Workshops

UX Studio

This detailed article will guide you through how we facilitate a UX project kick-off workshop here at UX studio. A kick-off meeting is an opportunity to introduce the UX process, list and format of the deliverables, and project control and change management processes. Beginning with pre-preparations and going through follow-up, we will explain the whys, packed with examples and practical information.

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The Hottest Tech in Silicon Alley at the July 2018 NY Tech Meetup

Indicative

Each month, we bring you the highlights the Silicon Alley’s longest-running tech event, the NY Tech Meetup. Indicative was proud to be among the presenting companies at July’s event, hosted at AppNexus. Presenters demoed technology that ranged from helping consumers save money, to helping the city plant longer-lasting trees. Read more about the night’s highlights below.

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California’s GDPR: The Impact of New Privacy Regulations on Product Teams

Pragmatic Marketing

They say what starts in California, for better or worse, has an inclination to spread to the rest of the country. This may well be true of the Golden State’s new privacy regulation - the California Consumer Privacy Act (CCPA) of 2018. This law promises to do for California consumers, and quite likely all Americans, much the same that the General Data Protection Directive (GDPR) has done in the European Union.

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4 digital products disrupting their industries

The Product Coalition

Product management is seen by some as providing a service via a digital platform to a consumer, however there are many brands going above and beyond this basic principal and disrupting their industries completely. Digital products can change the way a consumer sees a particular sector and shape their expectations for any future experiences in that sphere.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Plan with Problems. Execute with Solutions.

Ask Benny

How to build a roadmap while staying agile and lean, and why so many product teams do agile wrong. Bottom to Top Agile In many companies that make a transition to agile, the move is initiated by engineering, which is focused on execution and efficiency. The rest of the company (product management, project management, sales, executive team, marketing) might be left behind or only be partly included.

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Be Alpha! #prodmgmt #jobs

The Product Guy

If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

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California’s GDPR: The Impact of New Privacy Regulations on Product Teams

Pragmatic Marketing

They say what starts in California, for better or worse, has an inclination to spread to the rest of the country. This may well be true of the Golden State’s new privacy regulation - the California Consumer Privacy Act (CCPA) of 2018. This law promises to do for California consumers, and quite likely all Americans, much the same that the General Data Protection Directive (GDPR) has done in the European Union.