Sat.Dec 01, 2018 - Fri.Dec 07, 2018

Technical Debt and Product Success

Roman Pichler

Why Technical Debt Matters for Product People. As the person in charge of the product, you may not be terribly concerned about how clean and well-structured the code is.

Vision 278

The Introverted Product Manager

ProductPlan

Can introverts be successful as product managers? No matter what you may have heard, we believe the answer to this question is a resounding “yes!” ” If you’re an introvert, or simply have several introverted tendencies (who needs labels anyway?), this one’s for you.

Practical Tips for Working in Distributed Product Teams

Mind the Product

Ever since the shift towards agile practices, product teams have hung on to a set of core attributes, ranging from cross-functional, to customer-centric all the way up to iterative. But there’s one aspect which will soonish vanish from this list of must-haves: co-located. The notion that successful product teams strictly need to operate from within one room is outdated.

Making Sense of Planning in an Agile World

ProductPlan

“But we’re agile. We don’t plan.” ” If you’ve ever worked with an agile team, chances are you’ve heard this excuse. However, even agile teams need a disciplined approach to planning.

Agile 95

Your Post-Launch Toolkit for Understanding Your Users

Speaker: Brittney Gwynn, former Director of Product, Simple Health

If you've you've launched an MVP, you know that the journey has just begun. But what do you do after the launch? How do you figure out what to do next? After you launch, it's important to be able to look at how different segments of your users react and quickly uncover signal vs. noise so you can iterate and improve. Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your way to product-market fit. Whether you're at a brand-new company, or looking to innovate within a more mature organization, or anywhere in between, you'll come away with a skill set to make the most of your launches.

Top 5 Reasons Your Jira Backlog Fails You

UserVoice

There’s a strong chance you and your dev team are already relying on Jira for backlog management of technical projects, assigning bugs and scheduling sprints.

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Why We Fail: What I Learned From 5 Years with Friends, Netflix’s Social Strategy

Mind the Product

Netflix’s Friends (Born 2004, died 2010). I write a lot about product strategy, and use Netflix as an example so that others can learn from the company’s success and failure.

How to Get More Product Management From Your Product Managers

Proficientz – Product Management University

If you’ve ever wondered why some athletes are great with one team but not so great with another, the difference is usually in their supporting cast. The same philosophy applies to the product management function.

Facebook Marketing Tips: 5 Ways To Increase Your Sales This Holiday Season

AB Tasty

The holidays are coming, and as an e-commerce business, it should be your goal to make the most out it by levelling up your marketing game. Among the strategies that you can easily boost is Facebook marketing.

Creating and Destroying Value

Pragmatic Marketing

I read Seth Godin’s blog every day. Many days, what he says relates directly to pricing. Today’s blog— Is There a Marketing Person Leading the IT Team —is just one of those blogs. He provides a few horrendous examples of companies interacting with their customers.

Blog 91

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Using Psychology to Supercharge Your Products by Joe Leech

Mind the Product

In this #mtpcon London talk, Joe Leech shows us how, in order to design products that people love, we need to create experiences that fit into what people’s existing mental models predict for them. Procedural Knowledge. Declarative knowledge is specific facts that we find hard to remember.

Travel 146

Who’s Minding Your Product Portfolio…Other Than Your Customers?

Proficientz – Product Management University

You build products, you market products, you sell products and you implement products. That’s how you make money. Your customers on the other hand, want to…. Improve employee retention by investing more heavily to develop talent within the organization and create more attractive career paths. every industry). Improve patient-care quality scores so they can qualify for higher Medicare reimbursements to offset declining margins. healthcare providers).

Building for everyone: How we made the Intercom Messenger accessible

Inside Intercom

Here at Intercom, our mission is to make internet business personal. But in order for an internet business to be personal, it must also be possible for everyone to access. More than one billion people worldwide live with a disability – that’s more than 15% of the global population.

Automated vs. Manual User Testing – when to choose what?

Usersnap

As a Quality Assurance Manager, you’re fighting daily with testing websites or software during the build process, as well as after launch. With this comparison between automated vs. manual testing, we want to help you to make a quicker decision what to use.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

The Perks of Being a Generalist

Mind the Product

I’m lucky enough to be able to say that I love what I do – but why? What is it that gets me up to go to work every day? Like many in our field, I fell into a product job somewhat by accident, but I count myself as very lucky to have done so.

Travel 146

Positioning Technical Features to Sound Simple

Proficientz – Product Management University

Our product is very unique technically, but we’re having trouble positioning technical features in non-technical terms. No one understands our unique value. Any suggestions? The biggest mistake most people make when they try to position technical features is that they try to explain HOW they work. Positioning is 80% about WHO, WHAT & WHY.

5 Session Recordings That Tell All About Your New Users

The Product Coalition

Imagine a world where you’re introduced to someone and immediately you’re able to get to know them.

How To Determine Product Success When You Lack Financial Data

Sequent Learning

To effectively manage a product line, product managers and the teams they lead need financial data. However, often this data is unavailable. In fact, many product managers admit they either lack access to financial results or they have trouble interpreting the numbers they do get.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Product Experimentation Pitfalls and How to Avoid Them by Jon Noronha

Mind the Product

Jon Noronha joined the product team for Microsoft’s Bing search engine in 2011 when the product, as he puts it, was “in a big hole” As the years went by, however, that turned around, and in late 2015, Microsoft reported that Bing had become profitable. Jon and his colleagues at Microsoft attribute that growth to a change towards experimentation.

The Non-Coder’s Introduction to Mobile-First, Responsive Email Design

AB Tasty

Coding isn’t your ‘thing’. But aren't you curious how your developer was able to render your creations into working emails? Well, this article is for you. This article was originally posted on AB Tasty as The Non-Coder’s Introduction to Mobile-First, Responsive Email Design.

What Product Teams Need from a Software Development Tracking Tool

The Product Coalition

Overview: For decades, product developers have created unique processes and tools to serve as a guide in brainstorming, documenting, and developing new entries into the market.

Reducing Legal Exposure in Software License Auditing, a Data-Driven Approach

Revulytics

Over the years, the software vendors conducting the most licensing audits haven’t changed much, according to the most recent survey by the International Business Software Managers Association (IBSMA). Microsoft, Adobe and IBM still top that list.

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

Podcast: The Evolution of Tech Product Management

Mironov Consulting

This episode of Product Dojo’s Product Leadership Podcast is hosted by Edyta Korona and Arjun Saksena. We talked at length (16 minutes) about: The evolution of tech product management (not a new thing!). Empathy as a core skill of product leaders.

How to Prepare Your eCommerce Store to Boost Your Holiday Sales

AB Tasty

The holiday season is just around the corner. Prepare for the holiday rush to ensure that you have a bountiful sales season with these eCommerce tips. This article was originally posted on AB Tasty as How to Prepare Your eCommerce Store to Boost Your Holiday Sales. Conversion Optimization E-commerc

Hacking your Product Adoption Strategy - 101

The Product Coalition

Hacking your App Adoption Strategy - 101 Copyright?—?Vishal Vishal Soni Enterprise mobile apps have moved from ‘nice to have’ to ‘mission critical’ tools for many organisations in the recent times.

Holiday messaging and chatbot tips for marketers

Inside Intercom

Gearing up for the holidays? For ecommerce and consumer focused brands, the holidays offer a huge opportunity to grow your customer base and drive sales with chatbots and targeted messaging. Through to New Year’s, consumers are in the mood to buy.

A Simple Framework for Complex User Goals

Speaker: Hannah Stegen

How can you measure and affect your users' behavior if they're not doing something that's easily measurable? You can monitor usage, activation, retention, and more, but those metrics don't always align with every one of your goals for your users. Hope is not lost, however: with the right framework, you can still make sure your users are on track. Join Hannah Stegen (she/her), Customer Success Manager at Crescendo as she explains how you can monitor even the most complex user journeys by breaking them up into Attitude, Intention, and Behavior.

Guest Post: Following up on Business of Software Conference – Ideas With Actions

Business of Software Conference

Guest blog post from Mark Stephens, CEO/Founder of IDRsolutions … I have always said that Business of Software is an unusual conference.

In Defense of Small Data

ProductCraft

“How many people used our new feature last quarter?” That’s a nice and easy question. Run some analytics, and you can have a satisfyingly neat answer. Why did users abandon our product after using this feature last quarter?” Here, you’re getting into muddy waters.

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Value Based Pricing for Saas Startup

The Product Coalition

Value Based Pricing for SaaS Startup We don’t make movies to make money, we make money to make more movies.– Walt Disney, co-founder of Disney Look, I get it?—?there’s there’s a big goal and deep meaning to why you are actually building a SaaS product.