Sat.Jul 06, 2019 - Fri.Jul 12, 2019

Product Discovery or Product Delivery: How do you Decide?

Mind the Product

What’s the fundamental difference between product discovery and delivery or execution? The degree of uncertainty. The degree of uncertainty should determine whether you need to run product discovery or whether you can begin to deliver a solution to your customer.

How great product teams use Story Time to do better work

The Product Coalition

The User Story is the unit of currency in the exchange of ideas between product managers and engineers. Product Managers write the things… Continue reading on ProductCoalition.com ». startup agile software-development entrepreneurship business

Product Accessibility Shouldn’t Be an Afterthought

ProductPlan

I recently attended a presentation by Benjamin Evans, Inclusive Design Lead at Airbnb, on product accessibility and his experience with designing for inclusion. It really got me thinking about how we build products in tech and the inherent biases in product management. In an environment that prizes “minimum viability” and “failing fast” there’s seldom much of an appetite for slowing down the parade of new features and functionality to prioritize product accessibility.

Using the Product Canvas to Define Your Product: Getting Started

bpma ProductHub

By Ellen Gottesdiener – I usually find a diversity of opinion when I ask anyone within an organization what their products are. This is true for product companies whose primary source of revenue is their product and for companies who use products internally to run their business.

Organizing for Customer Centricity

Speaker: Tatyana Mamut

Most companies today say they are “customer centric.” Yet many still make decisions primarily based on competitor threats, technical architecture, or executive opinions. So what sets apart those that talk the talk, and those that walk the walk? Join Nextdoor's Head of Product Tatyana Mamut, PhD as she outlines the 7 habits of truly customer-centric companies.

“Software eating the world” creates a growing need to educate product managers.

Product Management Unpacked

Digital transformation impacts almost everything, so the demand for product management continues to increase – every day.

More Trending

Tips for Growing a Product Management Team

Roman Pichler

Organise Around Products. In order to grow your product management team, start by reviewing your product portfolio.

Product and Pricing Strategies to Realize Customer Value

bpma ProductHub

by Peyton Marshall – Businesses need to add value. To acquire and keep our shareholders, we need to add shareholder value. To acquire and keep our customers, we need to add customer value. Yet how often do we, as product managers, think directly about customer value?

3 Critical Skills Preventing You From Becoming a Great Product Manager

280 Group

We often hear the old adage, “forget your weaknesses, play to your strengths!” when talking about the fastest way to get ahead in your career. After all, your strengths are your competitive advantage. It is easier and more enjoyable to work on skills you are already good at and know you can become great at. However, when it comes to a career in Product Management, just focusing on strengths is not going to cut it.

Lessons From the Space Race: 3 Steps to Better Product Decisions

Mind the Product

What makes a great product decision? The answer to this question is like the Holy Grail of product management: it promises success and prosperity but no clear evidence that it exists.

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

A comprehensive guide to A/B testing

Userzoom

How much impact can one tiny, little feature on a webpage really have? A whole lot, as it turns out. Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. a horizontal form) had a huge impact on their users, and their conversion rates… Horizontal form.

Do It For the Portfolio Instead of Every Product: 1 of 5

Proficientz – Product Management University

There are five things that you don’t need to do for every product if you do them once for the portfolio. They’ll reduce the stress that goes with constantly changing priorities and more importantly, improve product management’s stock by operating more strategically, simplifying execution and getting better results. Market Segmentation. Imagine that you have 20 products, each of them with strong growth potential in five market segments.

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Product Love Podcast: Hubert Palan, CEO and Founder of productboard

ProductCraft

Hubert Palan wants every product to be both functional and delightful. He’s constantly thinking of ways to optimize experiences — he even says it the core of who he is. Sounds like a natural product manager if you ask me.

Can Product Culture Save Media? by Anita Zielina

Mind the Product

Anita Zielina’s keynote at this year’s MTP Engage Hamburg addresses the question of whether “product culture” can save the media industry.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

How insurance companies can improve their online user experience

Userzoom

With more people heading online for insurance quotes, this is a sector in which UX has become vital to remain competitive. Insurance companies are spending a lot to attract customers to their websites. Indeed, insurance and related terms are frequently some of the most expensive PPC keywords.

What Leadership Qualities Does it Take to be a Good Leader?

UX Studio

Ever wonder about the difference between leadership and management? This article shares essential leadership qualities. Also, we’ll give some examples of what leadership on a UX team looks like. What does leadership involve?

HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Inside Intercom

In a company’s early days as a lean, mean, business machine, it’s fairly easy for leadership to stay in sync with their users. You might say it’s one of the strongest advantages a startup has.

Lean Mean Product Machine – Dan Olsen on The Product Experience

Mind the Product

After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup.

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall short? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

CRO for Bloggers: How to Convert Readers Into Customers

AB Tasty

While not all blogging has the explicit goal of driving sales, most content marketing programs are set up with the. Read more. This article was originally posted on AB Tasty as CRO for Bloggers: How to Convert Readers Into Customers. Conversion Optimization

Can Coke Product Managers Make Their New Alcoholic Drink A Success?

The Accidental Product Manager

Chu-Hai is big in Japan. Can Coke join the crowd? Image Credit: Tim. So for just a moment, picture yourself as a product manager for one of the most iconic products out there: Coke-Cola.

A comprehensive guide to A/B testing

Userzoom

How much impact can one tiny, little feature on a webpage really have? A whole lot, as it turns out. Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. a horizontal form) had a huge impact on their users, and their conversion rates… Horizontal form.

Lessons From the Little Blue Book by Joff Redfern

Mind the Product

Joff Redfern is vice president of Australian enterprise software company Atlassian. He previously spent seven years at LinkedIn and he shares his thoughts on the “best and most painful product lessons” of his product leadership career through a journal he calls “the blue book”.

Books 143

Walk a Mile in Your Customer's Shoes

Speaker: Steven Haines

Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. How can we, as product professionals, learn to keep customers and users at the heart of our work? Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in their customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.

Product Dev: Think “Past, Present & Future”

The Product Coalition

I often like to frame product development as 3 buckets?—?Past, Past, Present and Future. Past: What are the things we have shipped previously and how are they performing? Are our experiments achieving what we hoped they would? Present: What is the current sprint or work we should be doing today?

From Awareness to Adoption: Keys to a Successful New Feature Launch

ProductPlan

Product teams must not only create an amazing product, they also need to set the stage for the product getting the awareness it requires for trial and user adoption.

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The Write Stuff: Using Software Analytics to Educate Customers

Revulytics

There’s nothing like the power of the pen. Or, in the digital era, there might be nothing as convincing as words created by computer pixels. For software companies, the influence of words lies in the content created to educate customers on how to make the most of their products.

When you Look but Don’t see: Agile as Performance

Mind the Product

While I’ve driven all of my adult life in the US, I’ve not had a UK driver’s license for the five or so years I’ve lived here. This year I decided to change all that and enrolled on an intensive driving course so I could knock it out in two weeks. Sadly after a couple of lessons, it was clear that something wasn’t clicking. I was making a lot of failing-level mistakes. You may wonder what this has to do with product, but bear with me.).

Agile 131

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

What Playing in a Rock Band Taught Me About Product Management, Part 2

The Product Coalition

In late 2016, I remember reading a great bit by John Vars (now CPO at Qonto, previously Varo Money & TaskRabbit) titled as per the above, which of course immediately grabbed my attention; in the article, he delves into his past as a musician, and draws parallels to his present vocation.

Women in Product: How to Combat Bias in Product Management

ProductCraft

Traditional industries like retail, insurance, and banking may have a lot to learn from the software industry to evolve into digital enterprises, but they have plenty to teach as well. Especially when it comes to diversity and inclusion. Take retail, for example.

Hook trial users from their first use

Inside Intercom

In 1898, American sales pioneer E. Elmo Lewis created the AIDA model to describe how customers buy. The AIDA model described four cognitive phases that buyers follow when accepting a new idea or purchasing a new product: A problem comes to the customer’s attention.