Sat.Dec 15, 2018 - Fri.Dec 21, 2018

How to Use Google’s OKR Framework to Prioritize Your Product Roadmap


If you haven’t found the right objective goal-setting framework for setting roadmap priorities, consider Objectives and Key Results (OKRs). The OKR framework was popularized by Google, which attributes much of its success to this goal-setting model.

Get Comfortable Breaking Your Product by Rik Higham

Mind the Product

Six years ago at Skyscanner there was no experimentation: now, there might be 500 tests running at any one time. In this #mtpcon London talk, Skyscanner’s Principal Product Manager Rik Higham looks at how experimentation can be a strategic capability for an organisation.

Lessons to learn from famous product fails

As 2018 draws to a close, it seems natural to look back and sum up the year we are leaving behind. In this spirit of reckoning and introspection, let’s devote this article to what we can learn from products that did not make it.

B2B Product Manager Magazine December 2018

Proficientz – Product Management University

The B2B Product Manager Magazine December 2018 is now available. We close out the year with a familiar theme: create solutions that make customers measurably better at their business and then deliver, market and sell them in a manner that drives consistent and profitable growth for your organization.

Your Post-Launch Toolkit for Understanding Your Users

Speaker: Brittney Gwynn, former Director of Product, Simple Health

If you've you've launched an MVP, you know that the journey has just begun. But what do you do after the launch? How do you figure out what to do next? After you launch, it's important to be able to look at how different segments of your users react and quickly uncover signal vs. noise so you can iterate and improve. Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your way to product-market fit. Whether you're at a brand-new company, or looking to innovate within a more mature organization, or anywhere in between, you'll come away with a skill set to make the most of your launches.

5 Rules of Remote Project Management

The Product Coalition

How to understand your client, why it’s important to write everything down and what are the advantages of perfectionist managers CSSSR doesn’t have an office and will never have one, while our team consists of dozens of people, who are sometimes located halfway across the world from each other.

More Trending

“Agile Coaching” Is Not the Goal

Johanna Rothman

I've met a number of agile coaches recently. They tell me they're hired as Scrum coaches or as Scrum Masters. They see their job as “better Scrum.” ” It would be lovely if that was their one and only job.

Agile 94

How AI is Lowering the Barrier to Entry for BI and Analytics

Birst BI

According to Gartner, more than 3,000 CIOs ranked Business Intelligence (BI) and Analytics as the top differentiating technology for their organizations. If BI and Analytics is such a game-changer, then why is the average adoption rate in organizations only 32%?

How to Create Your Product Roadmap in 2019 (5 Templates Included)

The Product Coalition

Product Management is one of the toughest jobs out there. You are supposed to coherently navigate the development, design, and marketing of a product. Some tough waters indeed! Tools are like the anchors that serve to rein in inspiration, focus and achieve your goals.

Let’s Talk! How to Build out Conversations for a Better User Experience

Mind the Product

For conversational products and interfaces, product creators have to imagine an interaction where the screen plays an ancillary role. As a consequence, the majority of the best practices and principles of a good user experience that we’ve become used to need to be redefined, if used at all. Even within conversational interfaces, we don’t speak in same way that we write.

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Sujan Patel on scaling growth with chatbots

Inside Intercom

Just ask Sujan Patel, one of today’s most well-known experts in growth. Sujan has seen first-hand just how powerful chatbots can be – greater efficiency, accelerated sales cycles and better customer experiences. Sujan’s no stranger to finding the cutting edge in growth.

7 Ways To Make Your Testimonials More Persuasive  

AB Tasty

Social proof is pivotal in establishing your company’s credibility. Recommendations from current customers cultivates trust in your brand, and prospective. Read more. This article was originally posted on AB Tasty as 7 Ways To Make Your Testimonials More Persuasive . Conversion Optimization

Top 5 Software License Compliance Stories of 2018


Google’s top searches of 2018 included the World Cup, unicorn cakes and 1980’s fashion. While that’s all very exciting, the world of software license compliance had its moments too this year. Here’s a look at our top picks for software license compliance-related stories in 2018.

Dear Santa, All I Want for Christmas This Year

Mind the Product

Dear Santa, It’s me again – your favorite product manager! I am writing to let you know that I’ve been very good this year. I have been completely focused on my customers, talking to them regularly and incorporating their feedback. I have ruthlessly prioritized my backlog, always making sure I have the next most important thing at the top of the list. And I always put outcomes over outputs, just like a good product manager should.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

2018 on Inside Intercom

Inside Intercom

It has been a year of extraordinary growth at Intercom. Intercom, the product, continued to develop at a fast pace with hundreds of new features big and small – from an entirely reimagined Messenger to a thriving Intercom App Store to next generation chatbots, Custom Bots and Answer Bot.

Books 81

The Customer is Not Always Right

The Product Coalition

The Customer is NOT Always Right A transcript of my talk at SaaS North, Ottawa, 2018 Hi everyone, I’m Hannah Chaplin, the CEO at Receptive. It’s fantastic to be here, and thank you to Michelle and the team at SaaS North for the invitation.

Summer Kim on the best ways to approach user research


Reading time — 11 min Summer Kim on the best ways to approach user research User research plays a critical function when you are building tech products and services. This practice helps teams understand the user’s perspective, including their unmet needs, delights, and pain points, but also how they connect to the brand and product […]. The post Summer Kim on the best ways to approach user research appeared first on RealtimeBlog | A blog by RealtimeBoard

Tricks and Traps When Building Conversational Products

Mind the Product

For a long time, we’ve thought of interfaces strictly in a visual sense: buttons, drop-down lists, sliders, carousels (please no more carousels). But now we are staring into a future composed not just of visual interfaces, but conversational ones too. In the first part of this series , I looked at some tips and best practice to design conversational flows for such interfaces. Now I’d like to look at other aspects to consider when building conversational products. It’s all About Context.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

How to use email marketing to connect with your users

Inside Intercom

Email is one of the most effective channels that a business can use to reach its customers. And if done right, it’s also one of the most useful. You might think we’re all about live chat here at Intercom, but we’re true believers in building relationships with users no matter the medium.

The Founder’s Guide to Discipline: Lessons from Front’s Mathilde Collin

First Round Review

Front's CEO and co-founder Mathilde Collin shares why a founder’s discipline matters more than vision, unveiling her own best practices and templates for communication, time management, fundraising and team building. Continue reading at First Round Review »

The Art of Writing Sales Follow-Up Emails to Boost Customer Loyalty

AB Tasty

Every entrepreneur knows how essential it is to consistently provide excellent customer service. Did you know that US businesses have. Read more. This article was originally posted on AB Tasty as The Art of Writing Sales Follow-Up Emails to Boost Customer Loyalty. Personalization User Experience

3 Ways To Use Servant Leadership In Your Organization

Agile Velocity

Servant leadership is a term that’s been around for decades. While it can sometimes feel overused or outdated, I believe the principles of servant leadership remain as relevant today as they’ve ever been.

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

Building rapport: How storytelling helps you win over leads in live chat

Inside Intercom

In sales, the ability to connect with leads in real time can’t be understated. Exchanging just six messages over live chat makes a visitor 250% more likely to become a customer.

Demo 76

Optimizing for Product-Market Fit | Free Online Hangout with Rahul Vohra

Business of Software Conference

Q&A with Rahul Vohra, 9th January, 12.30pm ET. Did you know that you can measure Product-Market Fit? Not only that, you can optimize for it.

5 Behavioral Targeting Tactics to Boost Your Conversions

AB Tasty

We’re in an era of banner blindness. People increasingly ignore irrelevant ads while being more receptive to tailored online experiences. Read more. This article was originally posted on AB Tasty as 5 Behavioral Targeting Tactics to Boost Your Conversions. Personalization User Experience

How can you build for the future when your strategy is stuck in the past?


Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit — their competition definitely will. The whims of millennials are challenging established industries and forcing traditional brands to scramble.

A Simple Framework for Complex User Goals

Speaker: Hannah Stegen

How can you measure and affect your users' behavior if they're not doing something that's easily measurable? You can monitor usage, activation, retention, and more, but those metrics don't always align with every one of your goals for your users. Hope is not lost, however: with the right framework, you can still make sure your users are on track. Join Hannah Stegen (she/her), Customer Success Manager at Crescendo as she explains how you can monitor even the most complex user journeys by breaking them up into Attitude, Intention, and Behavior.

Your guide to a successful live chat support implementation

Inside Intercom

Live chat is a powerful tool , but only when it’s used properly. If you want to support customers with live chat, you’ll need to make smart decisions about where it’s added to your site, how your customer service team will use it, and how it integrates with your other support processes.

Demo 76

A year ago, we realized our pricing wasn’t good for our customers. Here’s what we did.


It can be tough to take a step back and concede that something you’ve been doing for a decade isn’t good for your customers. We recently had to do that with our pricing.

CSMs: Are they COGS or Sales & Marketing?


I hear these two questions in the Customer Success community all the time: What profile of Customer Success Manager (CSM) should I hire? Does CSM count as Cost of Goods Sold (COGS) or Sales & Marketing ? . These two questions are fundamentally related.